PPC News

First, It's been a conflicting week in the PPC industry.

Ads were used to reach Russian people about the Ukrainian conflict, and both Google and Microsoft had to stop service, either by support or obligation. (Source )

PPC News - Week 09

Week: 28th of Feb to 6th of March 2022

Google Ads

1st of March

It's exciting to see enhanced conversions for leads roll out, similar to?enhanced conversions for web , which will allow us to measure our offline lead's success more accurately. (Source )

28th of February

Google will update its 'Destination requirements' policies, on March 21, 2022, aiming to clarify some unclear policies such as “Insufficient Original Content” and “Destination not working”, as well as introduce new policies i.e. “Destination not accessible”. (Source )

After removing all ‘App campaign placement data’, Google has clarified that we should be using the App Campaigns Brand Safety Placement report in the Google Ads UI (Source )

Microsoft Ads

4th of March

Microsoft is giving advertisers more tools to create rich and interactive ads with Ad Creator. In your opinion, can this be used as a way of getting close enough to Performance Max, or does it offer unique creatives for you? (Source )

3rd of March

Microsoft Advertising Editor has been updated to support Microsoft Audience Network campaigns, which include premium publishers such as The New York Times and CNN (Source )

Microsoft Ads is rolling out a new pilot: Professional Service Ads. This format will be available in the US and Canada, dedicated primarily to Insurance and Real Estate tax services (no keywords required!). (Source )

1st of March

Smart Shopping campaigns and Target ROAS for Shopping Campaigns became available in 29 new markets last month, including Latin America (LATAM) which brought in 7 new markets: Argentina, Brazil, Chile, Colombia, Mexico, Peru and Venezuela (Source )

Google Analytics

4th of March

GA4 has had a major makeover with the addition of new features like insights, recently viewed and real-time capabilities. (Source )

A new template called Predict Top Spenders aims to help marketers quickly estimate their top-performing marketing channels in the near future. You can find this new report under Explore > Template gallery > Use Cases > Predict top spenders (Source )

Marketing Industry

LinkedIn is taking a bold step into the world of analytics and attribution modelling by acquiring Oribi for $90m. This acquisition included firing many “customer-facing” employees (14 out of 40 in total) to create one strong competitor to Google Analytics. (Source )

Interesting posts

Nils Rooijmans recommends that the Google Ads UI is responsible for a “big memory footprint and CPU hogging”, and it increases the load times. If you add more CPU cores or RAM then It will help make your experience using the UI faster. (Post )

Thanks, Shradda for spotting that Google Ads has added a new feature that enables you to pause any extension in the "All (Upgraded)" section, which was missing previously. (Post )

Christopher Gutknecht found a really useful product data alert in the Merchant Center. It reports on changes greater than 20% of your active items and seems to observe longer periods (e.g. 6 hrs). It should be available for all CSS, so update yours now! (Post )

Finally, PPC Hero London is starting next week! Who's coming? ??

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