??PPC News (Week 5/6)

About PPC news?- We aim to create a concise and to-the-point newsletter from official sources and neutral collaborators. It aims to make it easier for you to collaborate with your team or clients, and hopefully, It'd be a great way for you to be up-to-date on the latest news in the advertising industry! ??

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PPC News

30th to 12th February 2023

Google Analytics

Google Analytics 4 is replacing Universal Analytics. On July 1, 2023, all standard Universal Analytics properties will stop processing new hits. 360 Universal Analytics properties will stop processing new hits on July 1, 2024.?Learn more

(or) we will set up a GA4 property with a few basic settings, starting in March; [...] this includes certain conversion events.

The Future of Optimize: Google?started to communicate on the future of AB testing after Optimize will be sunset. (Glenn Vanderlinden )

Google Merchandise Store (in the Alpha version): You can see new features in the roadmap incl. custom Channel Groups and item-scoped custom dimensions (Matteo Zambon )

Search Console

Video impressions overlay: To make it easier to understand the performance of your videos, you can now see in the?Video indexing report ?the number of daily video impressions over time and you can use a Sitemap filter to show only video pages that are present in a selected sitemap. (source )

Paid Search

Google Ads

Consolidated view of your "Content targeting": "Topics",?"Placements",?"Display/Video keywords",?and "Exclusions"?for all types of content targeting are now categorized under the "Content"?meaning your ads could appear on content that matches either. (source )

Google presented Live from Paris. Interested?

Don't forget to join Google for Games Developer Summit too.

And, don't miss out to complete the PPC Salary Survey 2023 - 8th Edition

YouTube Ads

And, of course, I cannot escape the top videos from the Superbowl (source )

After the Superbowl, YouTube shared that Brand Lift ?will launch soon to help you better measure the incremental impact of the?Cost-Per-Impression (CPM) Masthead , followed by Brand Lift for the?new Cost-Per-Hour Masthead (source )

To see how your ad would look on YouTube’s homepage, plug in your video asset and copy it into the?Masthead Preview Tool .

Microsoft Ads

Enhanced cost per click (ECPC) is now available in all markets for the Microsoft Audience Network

Data exclusions: in case there’s a data outage or any other unintended conversion tracking changes. This will allow you to ensure algorithms get precise information and maintain optimal performance (source )

“Valentine’s Day Shoppers: First, In-market audience segments for Valentine’s Day have now launched in India, and are also available in the United Kingdom, the United States, France, Germany, and Australia. You can find the complete list under “Valentine’s Day Shoppers

New In-market audience segments and pilot for custom combinations: Microsoft Ads started a pilot to expand the functionality of custom combinations. With this pilot, you’ll be able to create combined lists of the following audience types: Customer Match, Custom Audiences, Remarketing, and Dynamic Remarketing.

Read more: Market expansion and other product updates for February

?And congrats to all winners of the Partner Awards 2023: Europe !

Amazon Ads

Re-create Sponsored Display: Sponsored Display campaign copy helps users re-create Sponsored Display campaigns using a single click in the Amazon Ads console. (source )

Multi-level panels: a near total UI redesign of the Sponsored Brands Creative Builder. This redesign simplifies the Creative Builder experience and provides a consistent hierarchy across all ad formats. (source )

Expanded Downloads: Search Query Performance now provides extended metrics for download. Ritu Java liked to see outliers for best and worst search terms - Amazon calls them "High Performers" and "Opportunities".

Other updates:

• Amazon Ads Products Tab: The new Product Tab allows you to monitor all your ASINs in one place. It currently shows Sponsored Product & Sponsored Display campaigns.
• Amazon Marketing Stream (beta) expands to India. (Jeffrey Cohen )
• Amazon is now providing Excel input guidance for bulk sheets. (Steven Pope )
• You can plot graphs with a maximum of 4 metrics in the amazon ads console (Shubham Kaushi )

Read more: Amazon Ads Tech Update - January from Jeffrey Cohen

Paid Social

Meta Ads

Cost per 1,000 Accounts Center accounts reached:

Previously called "Cost per 1,000 People Reached", this metric now relies on 'Accounts Center' data.?

• People who have both a Facebook and Instagram account can choose to connect both accounts in 'Accounts Center'.
• When both accounts are connected in 'Accounts Center', Meta will count this as 1 'Accounts Center account'.
• Reach gives you a measure of how many?Accounts Center accounts?were exposed to your message during an ad campaign.

Credit to Bram Van der Hallen

LinkedIn Ads

If you're interested in the latest LinkedIn product roadmap, you are served. This includes new pages, ad formats and LinkedIn audience network features.

Read more: Micro Series Product Roadmap (credit Hayley Dixon )

TikTok Ads

Video Insights: ?you can explore broader performance trends in your video library and compare against industry benchmarks for each metric. (source )

• Compare your ad performance?against industry benchmarks.
• Dive deeper into the specific video elements?that are making your ads perform.
• Inspire new videos and optimize your production workflow?through an informed content strategy.

View TikTok profile goal: TikTok introduced a new "more profile views" goal designed to help you do— lead your audience from your video to your profile, where they can really see what makes you special. (source )

Organic Social

Instagram

Gifts: Gifts on Instagram are now available to more creators in the US, after we began testing them in November. (source )

WhatsApp

WhatsApp added new features to status - like private audience selector, voice status, and the ability to react with emojis or link previews on status - to make expressing yourself with others easier. (source )

Twitter

4,000 characters tweet: Twitter says, “while only Blue subscribers can post longer Tweets, anyone and everyone can read them. you can reply to, retweet, and quote Tweet a longer Tweet, no matter if you’re a Twitter Blue subscriber or not. (source )?

TikTok

TikTok updated its account enforcement system with, only in some cases, a one-strike policy before banning permanently an account.

Marketing Industry

Post-GDPR, cookies-less world & privacy policies.

Adtech joint venture by European telcos DK, Orange, Telefonica, Vodafone

A joint venture (JV) between four big European carriers to build cross-network ad-targeting infrastructure — which they claim will rely on “affirmative” consent to target mobile and/or fixed network subscribers with “personalized” ads across participating brands/publishers’ sites — has been given the green light to proceed by the European Commission’s antitrust division (source )

Ads Privacy Hub: a brand new resource dedicated to helping businesses like yours pursue online advertising growth in a changing digital landscape.?(source )

Advertising News

• Artifact , a personalized news feed that uses machine learning to understand your interests and will soon let you discuss those articles with friends, was launched by Kevin Systrom and Mike Krieger both Instagram co-founders (source )
• Musk plans to increase Twitter's revenue with his payments project and making moves to build in more revenue streams for creators (source )
• Spotify is now more interested in being?the platform that every podcaster uses than financing exclusive Podcasts. It wants to build advertising technology that resembles Google’s AdSense or AdWords for audio. (source )
• Taboola is testing ChatGPT in a new AI-powered ad creation tool currently in limited Beta testing with the goal of making it initially available to advertisers later this year. (source )
• Roku and DoorDash?announced?a multi-year partnership in the U.S., Canada and Mexico to give Roku users six months of complimentary DashPass and new and existing Roku members with linked streaming or smart home devices can get $0 delivery fees on DoorDash orders.?(source )

Thoughts of the week

AI-driven features in search engines are rapidly evolving, redefining the way we look for information. Google's Bard (LamDa) and Microsoft's ChatGPT have pushed us towards an era where answers come to our fingertips rather than needing human resources. This raises the question: How will this change shape how we view 'truth' on the internet? (source )

Did we miss anything else?

The PPC News project is a collaborative effort to help everyone contribute their knowledge or skillet, so they're recognized for it! With this weekly roundup in paid advertising, you can now spend less time wondering what's happening, and more of it on your own accounts.

We hope you enjoy this content ???We’re always looking for ways to improve?#ppcnews , and we’d love your feedback. Please let us know if there are any other ways, we could help better, and?if you'd like to join, feel free to PM me (Yoann FERRAND )!