??PPC News (Week 45)

This week's?PPC news?is a more concise and to-the-point update from official sources. It aims to make it easier for you to collaborate with your team or clients, and hopefully, It'd be a great way for you to be up-to-date on the latest news! ??

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PPC News

7th to 14th of November 2022

Google Analytics

Reusing Google tags created via Google Ads in GA4 Properties - In addition to working with Google tags created via Google Analytics, the Setup Assistant can now reuse Google tags created via Google Ads so that your newly created GA4 property can receive website data without having to retag your site. (source)

Paid Search

Google Ads Editor

Google Ads Editor version 2.2 - Here are the top 10 new features added:

• Added support for Asset libraries - Editor now supports (1) adding, removing, and renaming images, (2) assigning images to folders and (3) integrating asset library features into the image picker, for example, filtering by folder and searching by asset name
• Built-in Notifications into Editor - Starting today, you’ll be able to use notifications to help you get the critical information you need to manage your accounts quickly.
• Ad Schedule changes - Editor now provides a dialogue to visually edit ad schedules for campaigns and certain ad assets. Previously, ad schedules could only be changed by CSV import or by copying from another drive or asset.
• Out-of-sync indicator - The editor will now periodically check to determine if account changes have been made since the last sync and notify you to sync them if needed.
• Support for an optional feed label - In the shopping settings for Shopping and Performance Max campaigns, you can now choose to make the country of sale optional (allow it to be empty or cleared if it’s not already empty) or include support for an optional feed label
• Target frequency video settings are now included
• Video campaigns with shopping - Editor now supports all video campaign sub-types (except Outstream and Audio) via the shopping setting (Product feed) and product groups, including a Target CPA bid for Video action campaigns.
• Additional recommendation types, including the ability to add lead form ads to get more leads (Recommendations?>?Other recommendations)
• The "Targeting expansion" setting slider has been replaced with an "Optimized targeting" setting, which can now be enabled or disabled with a checkbox. (source)

Google Ads

Forecasting for Video Action Campaigns (VAC) - In Google Ads Reach Planner, you can now plan for Conversions, Views, Reach, and Impressions-based metrics for Video Action Campaigns. The tool provides a forecast based on your desired audience, budget, and other settings such as geographic location and ad formats. (source)

"Orders" in Google Merchant Center - GMP introduced "Orders". It will show all orders, returns, and inbox. ( Kevin Kaneria )

"No More [...] Learning Phases" - Google indicates that most target changes no longer cause your campaign to go back into learning mode. ( Adriaan Dekker )

New assets insights in Pmax insights (spotted by Kasim Aslam & Adriaan Dekker )

RSA assets rating threshold - It looks like the minimum number of impressions for RSA search ads to display assets rating is being decreased from 5000 to 2000 per month. ( Dario Zannoni )

Google Ads API

Feed label in Content API for Shopping - You can now manage?feedLabel?for?data feeds. The?feedLabel?field is now available in the following resources: products, datafeeds & DatafeedStatus. You can now see which countries a data feed explicitly targets in?datafeedtarget. This applies when you use?feedLabel?instead of?a country?in the?datafeedtarget?configuration. (source)

???RSA Combination Report - To optimize the Ad Group Ad Combination Report for upcoming features, Google recommends downloading the combinations report on an ongoing basis if you'd like to retain historical combinations. (source)

YouTube Ads

Target Frequency - ?Reporting in Week 32, YouTube Target Frequency is now available globally for YouTube campaigns. This released beta will help advertisers optimize towards more precise reach and frequency. (source)

Amazon Ads

Account transparency - Similar to a Change history, the account transparency log is a new security page that provides a list of sensitive actions taken on an account via the advertising console, along with the username responsible for the change.?(source)

Demographics dashboard - The Demographics dashboard just got revamped (in Beta) for which all data is now consolidated into a single table ( Himanshu Verma )

?????????? ?????????????? ???????? is now available in the amazon ads console for some brands. They will be used for shopper-facing placements and may also lead to additional organic placements. ( Gregor Arentz )

Want to go deeper??Check out the Back to covering the happenings of LinkedIn?- Recap?from?Jeffrey Cohen.

Programmatic

Display & Video 360

Optimized targeting launch in Display & Video 360 postponed - The changes in Display & Video 360 API behaviour that were previously announced have also been postponed.?We will announce a new date for these changes at a later date. (source)

Paid Social

TikTok

TikTok Shop - US merchants are now able to sign up for TikTok Shop?if they're interested in selling products directly to consumers through the video-sharing app (still in beta). (source)

"TikTok Shop is an innovative new shopping feature which enables merchants, brands and creators to showcase and sell products directly on TikTok through in-feed videos, LIVEs, and the product showcase tab," a message on the official site reads.

Organic Social

Instagram

Schedule this post - Instagram Creator and business accounts can now schedule photos, reels, and carousels. ( Bram Van der Hallen - post)

People who started following this professional account - a new custom audience allows you to target/exclude people who follow your Instagram account.

Before this update, you could only create a segment from people who 'engaged' with your Instagram account, meaning people who visited your profile or took an action on a post or ad.?( Bram Van der Hallen )

Pinterest

Pinterest TV - released in the US last year, Pinterest TV is now available to view in Canada with a focus on shopping inspiration for the holidays. Pinterest TV is a new feature created to unlock live, original videos for creators and merchants.?

And discover new gifts inspired searches on Pinterest.

Marketing Industry

GDPR, Privacy laws & Cookies-less world

• TikTok is spelling out to its European users that their data can be accessed by employees outside the continent, including in China, amid political and regulatory concerns about Chinese access to user information on the platform. (source)

Advertising news

• PubMatic told investors on Tuesday that it expects ad spending will continue to trend down in Q4. Spending from advertisers in the shopping category is already looking flat YoY, while other categories, such as personal finance, are down 50% YoY, said CFO Steve Pantelick. (source)
• Mark Zuckerberg shared some of the most challenging changes they’ve made in Meta’s history by reducing the size of our team by about 13% and letting more than 11,000 of our talented employees go.?(source)

Not only has online commerce returned to prior trends, but the macroeconomic downturn, increased competition, and ads signal loss have caused our revenue to be much lower than I’d expected. I got this wrong, and I take responsibility for that.

Did we miss anything else?

The PPC News project is a collaborative effort to help everyone contribute their knowledge or skillet, so they're recognized for it! With this weekly roundup in paid advertising, you can now spend less time wondering what's happening, and more of it on your own accounts.

We hope you enjoy this content ???We’re always looking for ways to improve?#ppcnews, and we’d love your feedback. Please let us know if there are any other ways, we could help better, and?if you'd like to join, feel free to PM me!

Author: ??? Yoann Ferrand (checking the notifications here)