??PPC News (Week 44)

This week's?PPC news?is a more concise and to-the-point update from official sources. It aims to make it easier for you to collaborate with your team or clients, and hopefully, It'd be a great way for you to be up-to-date on the latest news! ??

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PPC News

31st to 6th of November 2022

Google Analytics

New date and hour dimensions - Now available across both Google Analytics 4 explorations and reporting customization. The following definition should help you understand what?this change means. (source)

Custom dimensions/metrics in reports - You can now add custom dimensions and metrics to your custom reports as primary dimensions, enabling you to more easily report on custom information that's important to your business.?(source)

We also missed a few updates from last week:

Read more / source

Paid Search

Google Ads

???RIP Similar audiences - Similar audiences will stop being generated in May 2023 and be removed automatically on August 23.

What's next? For?Search?and?Shopping?campaigns, you can reach your most valuable customers using the predictive power of?"Smart Bidding"?which automatically leverages?signals from your first-party data [...] So even as observable data may become less available, you can trust that automation can help you drive strong results.

What does it mean? It feels more like both smart bidding and audience expansion will take the lead to discover people who are likely to convert + additional changes in the API.

With?product feeds for Discovery ads?now?available?in beta, advertisers can show shoppers items based on their interests and intent.?(source)

?? Google Ads credit - Google will pay $300 if you turn on auto recommendations. (source)

Shopify Automatic Discounts - Be aware, your Shopify discounts will automatically appear on the Shopping tab and automatic discounts and discount codes will sync to Google.?( Kevin Kaneria )

Microsoft Ads

Animated Ads - Microsoft Bing seems to be testing animated ads in the Bing image search interface. Does this ad look like an interactive banner ad or sort of an MS Pmax? (source)

App Ads

Web to App Connect - To help advertisers more easily set up their cross-platform conversion tracking, Web to App Connect, a toolkit that guides advertisers through the process step by step, is available in alpha beta and will be available in beta early next year. (source)

Google Analytics for Firebase - When you implement Google Analytics for Firebase, you also unlock exclusive features like?audience management?and?tROAS bidding?for App campaigns (source)

• Maximized performance:?You’ll have the ability to use additional consented, signed-in data to automatically improve App campaign ramp-up and modelling to more efficiently reach consumers.
• Expanded inventory:?Connected TV continues to grow in viewership, and by early next year, advertisers will get access to this key channel and the ability to measure performance across devices.
• New audience lists:?You’ll have the ability to more easily engage existing app users who have not been reached with push notifications.

Amazon Ads

Sponsored Display video ads - You can now optimize these ads using a full-funnel approach - awareness with a cost-per-impression model, or page visits and conversions with a CPC model. ( Liran Hirschkorn )

Programmatic

Ads Data Hub

Goog is introducing an evolution to the Ads Data Hub core platform by introducing two dedicated solutions (source)

(1) Ads Data Hub for Marketers?offers a new way for advertisers and agencies to analyze their data. With this solution, they can seamlessly access insights to better inform the way they purchase media.?

(2) Ads Data Hub for Measurement Partners?gives partners a new access point to provide YouTube measurement services on behalf of marketers, advertisers, agencies, or publishers.

Campaign Manager

GMP API v202211 - ?This release lays the groundwork for multiple third-party impression-tracking URLs. ImageCreative?and other creative types replaced the string field?thirdPartyImpressionTrackingUrl?with the list field?thirdPartyImpressionTrackingUrls. Currently, only a single URL can be provided in the list.

For the full list of changes, check the?release notes.?

DV360

DV360 API Changes - On November 7, 2022,?optimized targeting?will gradually begin replacing?targeting expansion?for display, video, and audio line items under a Display & Video 360 partner, with the new feature launched for all partners by November 9, 2022. We will be making changes to the Display & Video 360 API to reflect this.

?? These changes may impact the existing configurations of your resources and the behaviour of your currently successful requests. Read the?optimized targeting?and?targeting expansion?guides?

Paid Social

Meta Ads

Demographics breakdown - Finally, FB has managed to bring these back because I thought apple had killed this level of breakdown for good but just in time for the business end of Q4, we can now see conversion data at this level again. ( Gil David )

Organic Social

Instagram

Digital Collectibles - Creators will soon be able to make their own?digital collectibles?on Instagram and sell them to fans, both on and off Instagram. They’ll have an end-to-end toolkit — from creation?(starting on the Polygon blockchain)?and showcasing, to selling.

WhatsApp

WhatsApp communities - WhatsApp today is officially launching Communities, the?new feature offering larger, more structured discussion groups?that first entered into testing?earlier this year.?( Matt Navarra / source)

YouTube

YouTube Shorts on TV - Viewers will be able to enjoy these bright bursts of video (60 seconds or less) on the big screen at home. (source)

Pinterest

Pinterest is introducing new Pinner products and experiences globally. (source)

Unlike other apps focused on entertainment and passive scrolling, takes are designed to inspire Pinners to try something new, and empower creators to build a community around shared passions.

Idea Pins - Pinterest redesigned its home feed to offer Pinners the option to “browse” or “watch” when looking for inspiration and ideas. The new “watch” tab is a fullscreen feed of?Idea Pins?users can scroll through and engage with fresh content from creators

Creator Code - Pinners who engage with creator content will see a comment code that reinforces positive interactions with creators. This new comment code builds on the recent launch of the?Creator Code.

Snapchat

Snapchat BigCommerce - Merchants will now be able to integrate their product displays into Snap, providing direct connection and exposure potential to Snap’s audience of?363 million primarily younger users. (source)

Marketing Industry

GDPR, Privacy laws & Cookies-less world

• The Digital Services Act - It was finally officially published in the Official Journal of the European Union on October 27, 2022. The rules will regulate how platforms and marketplaces must handle illegal content, goods, and services, as well as introduce specific provisions for larger platforms to increase the transparency of data processing through algorithms. (source - read the full report)
• TikTok vs CFIUS - TikTok is currently finalising a deal with CFIUS, an interagency committee that conducts national security reviews of foreign companies' deals, to determine whether it can be divested by Chinese parent company ByteDance to an American company and remain operational in the United States "or banned completely" if the deal does not provide sufficient insulation from Beijing (source)

Advertising News

• Reddit API - Reddit is working on a new Ads API and have just announced their first four alpha partners (Vidmob, Sprinklr, adMixt, PMG) . The partners will be integrated into the API and are helping build solution that will inevitably help advertisers build, scale, and optimize campaigns. (source)
• YouTube Primetime - Rolling out an early version of Primetime Channels in the US (in?Movies & TV hub), you can now see over 30 channels that you can buy directly through YouTube, with streaming services such as NBA League Pass and more coming soon.

• Gmail Package Tracking - In Gmail, You can opt-in to receive package tracking updates right from your inbox or in Gmail settings. Gmail will then automatically look up order statuses using your tracking numbers and surface them in your inbox.?(source)

• TikTok Gaming - On November 2, TikTok hosted its first-ever global gaming event aimed at educating the gaming industry on why TikTok is the #1 gateway to future growth. (source)

• The Audience Excellence Award - This new 2022 award will go to a team that exhibits excellence in their audience campaigns through strategy, optimisation, and performance. It will promote the adoption of products and features across the Microsoft Audience Network, as well as collaboration with Microsoft Advertising account teams to drive a successful strategy. You can submit your nominations now.

• Uber Journey Ads - Uber receives complaints about the so-called “journey ads” because "notifications are being sent out when users aren’t engaging with the app." This campaign type lets brands show a user different ads at three points of a trip: while waiting for a car, while riding and upon reaching the destination. Brands are able to “personalize” ads to each user based on their travel history and geographic destinations. (source)
• Netflix's Basic Plan - Subscribers in the U.S. can pay $6.99 per month for Netflix’s ad-supported plan. Basic with Ads is $13 less than Netflix’s Premium plan, nearly $9 less than the Standard plan and $3 less than the Basic plan. There will be an average of 4 to 5 minutes of ads per hour that play before and during movies and TV shows. Ads will be 15 to 30 seconds long. (source)?

• Upgraded Twitter Blue - starting at $7.99 per month, Twitter will add the blue verification checkmark previously reserved for accounts that applied through Twitter’s?free verification process?(although the New York Times?reports?that verification might be delayed until after Tuesday’s midterm elections).?(source)

• Apple Pay Later - As previously announced, Apple finally released its Apple Pay Later including Order Tracking, Merchant Tokens, or paying multiple merchants in a single transaction. (source / Dmitry Boruk )

Did we miss anything else?

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