??PPC News (Week 41)

This week's?PPC news?is a more concise and to-the-point update from official sources. It aims to make it easier for you to collaborate with your team or clients, and hopefully, It'd be a great way for you to be up-to-date on the latest news! ??

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PPC News

10th to 16th of October 2022

Google Analytics

Google Analytics 4

FTP Data Import - You can now set up a regular daily, weekly, or monthly schedule for all data import types (item, cost, user, event) that will retrieve data from any FTP server of your choosing. You can make this selection on the existing data import configuration page today!?(source)

RIP GA Store Visits - On October 31, store visits will no longer be shown in Google Analytics. (Adriaan Dekker)

Search Console

Merchant Listings - Miklos Toldi shared how a brand new section appeared for retailers.

Shopify Analytics

New sandbox solution - It allows tracking pixels to be created in a neutral environment and then connected to the store. The sandbox creates an additional layer of security and non-techies don't have to worry about damaging the entire store just because they want to add a small tracking snippet. (Benjamin Wenner)

Paid Search

Google Ads

Business names - Business names and logos for mobile Search ads as beta are being rolled out over the coming weeks. You'll need to meet certain?eligibility requirements?and complete our?verification program?for business names and logos to show in your ads. (source)?

Here is what It looks like on the platform. (credit Shraddha Prajapati)

Content suitability - Now, you’ll find all suitability controls under a single point-of-entry, making it faster and easier to set your preferences. When you enter the suitability centre, you may select one of the three inventory modes that are right for your brand. Inventory modes cater to your preferences for various sensitive themes, such as profanity, sexual suggestiveness and violence. (source)

RIP Content Targeting - Content targeting on YouTube will stop in early 2023. This is a sad moment and the end of hyper-targeting on the platform. (source)

Account level Negative Keywords - Advertisers start getting access to the Account level Negative Keywords at the account level, Useful if you create separate Pmax or Brand accounts (credit to Thomas Eccel)

Be aware, match types are not going away just with a "Campaign Level Broad Match and Brand Control" beta. Of course, It may be the direction. :)

Hotel Ads

The new mobile experience for Property Promotion Ads - Rudolph Dekker shared a new mobile carousel experience for Property Promotion Ads directly on top of the Search page. Property Promotion Ads is an ad group type for hotel campaigns in Google Hotel Ads.?In look and feel this carousel is similar to Google Shopping for the retail industry.

Free listings

Ticket information - ticket information is available on Google Maps as well, where travellers often plan their itinerary for the day.

Attraction, tour and activity operators can work with an approved?connectivity partner?to provide travellers with the most up-to-date pricing information through a feed integration. Attraction owners can now directly edit their ticket prices on Search and Maps through their?Business Profile, and this functionality will soon be available for tour and activity operators as well. (source)

Microsoft Ads

Greg Finn shared how Microsoft Ads is changing its ad distribution advanced settings to include partners that have either a lower CPC or similar Conv. Rate. It feels like more site exclusions will be needed in the near future.

Amazon Ads

Amazon Vine Discounts ($100) - From now through October 30, 2022, at a discounted rate of $100 per parent ASIN enrollment (50% savings). Whether you're a new brand owner or launching a new product on Amazon, this program helps sellers to get their first product reviews from a community of unbiased and insightful reviewers. (Akshay Tarpara)

?Want to go deeper??Check out the Prime Early Access Sale - Recap?from?Jeffrey Cohen.

Programmatic

Display & Video 360

Publisher Advertiser Identity Reconciliation, or PAIR, is a new solution that gives publishers and advertisers the option to securely and privately reconcile their first-party data for audiences who have visited both an advertiser’s and a publisher’s site. Users will only be shown ads from the advertisers and publishers with whom they have direct relationships, giving them more control of the ads they see. (source)

Paid Social

Instagram Ads

Instagram Explore Home placement - This is different from the regular 'Instagram Explore' placement as it allows 1:1 square visuals to appear in the home view of Instagram Explore. (Bram Van der Hallen)

TikTok Ads

Focused View?- The Focused View optimization will deliver ads to users who are most likely to engage with an ad actively — by viewing it for at least 6 seconds OR by interacting with the video within the first 6 seconds (whichever comes first). This allows us to optimize for two different kinds of engagement: (source)

Twitter Ads

Branded Hashtags - Twitter is testing Branded Hashtags, which reduce the functionality of hashtags and only allow them to be clickable only if these are promoted. (source)

Organic Social

YouTube

@Handles - YouTube introduces handles, a new way for people to easily find and engage with creators and each other on YouTube. Every channel will have a unique handle, making it easier for fans to discover content and interact with creators they love. (source)

TikTok

Go LIVE together with Multi-Guest - Through Multi-Guest, hosts can now go LIVE with up to 5 guests using a grid or panel layout, keeping audiences engaged as they respond to questions, host how-to videos, or simply share a moment together with the community.?(source)

Safety reminders for LIVE creators - This is?an updated version of this feature that will send a reminder to people and suggest new keywords they may want to consider adding to their filter list.?(source)

Bram Van der Hallen shared how you can now target by Purchase Intention. This is similar to Google's in-market audiences where people have shown interest in buying items from specific product categories.

Twitter

Link Spotlight - Twitter?adds a 'link spotlight' button for professional accounts to promote their website or book an appointment (source - credit to Kole Ogundipe )

Pinterest

Pinterest Trends tool - The expanded?Pinterest Trends tool, now available, helps advertisers worldwide get deeper insights into Pinner planning behaviours to inform campaign planning through creative and targeting.?(source)

Marketing Industry

GDPR & cookies-less world

• The European Union-United States data transfer framework - U.S. President Joe Biden on Friday signed an executive order to implement a European Union-United States data transfer framework announced in March that adopts new American intelligence gathering privacy safeguards. E.U. officials said it would take about six months for this to complete a complex approval process, noting the previous system only had redress to an ombudsperson inside the U.S. administration, which the E.U. court rejected. (source)

Advertising news

• Meta Quest Pro - With the release of Meta Quest Pro ($1,499), Microsoft Chairman and CEO Satya Nadella joined Mark to announce a new partnership that will bring powerful new work and productivity tools to Meta Quest Pro and Meta Quest 2 next year, including apps for Microsoft Windows 365 and Microsoft Teams and the ability to join a Teams meeting from inside Meta Horizon Workrooms. (read more)
• Looker Alignment - Google has?unified its business intelligence product family under the Looker umbrella. Looker is the name you’ll hear us use when talking about our Google Cloud business intelligence products, as we bring together Looker, Data Studio, and core Google technologies like artificial intelligence (AI) and machine learning (ML). And starting today,?Data Studio is now Looker Studio.?(source)
• Netflix's ad-supported tier - The new Basic with Ads plan will be?available November 3rd?from 12 PM ET for $7 per month in the US. It launches at the start of November in 11 other countries: the UK, Australia, Brazil, France, Germany, Italy, Japan, South Korea, Canada (November 1st), Mexico (November 1st) and Spain (November 10th). (source)
• TikTok has begun talks with music labels about expanding its music-streaming service globally to compete with industry leaders including Spotify. (source)

Did we miss anything else?

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