??PPC News (Week 3/4)

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PPC News

16th to 29th of January 2023

Measurement

GA4 Integration within Shopify: Shopify will publish a native GA4 integration in march 2023 (source)?Benjamin Wenner

RIP Google Optimize: Google Optimize is sunsetting and won't be available after September 30, 2023.

As Peter ?utarík rightfully mention, "Google is hinting at more A/B testing integrations directly in GA4. I'm curious what that will look like - if it will be just an easier integration with other tools such as Optimizely, VWO, or Crazy Egg, or if it will be a fully standalone solution."

Paid Search

Google Ads

?Account-level negative keywords: You can now add up to 1,000 negative keywords in any match type at the account level. Nils Rooijmans (source)

Google Shopping for Travel: Rudolph Dekker & Adriaan Dekker shared this new ad format that could have a huge impact on the travel & hotel industry.

Performance Max experiments: It will allow you to measure results against other Pmax or Shopping campaigns, with the potential to see an "incremental significant uplift in conversions". "Previously this was hard to measure due to the cannibalization of ads served".?(Joey Bidner / Ivelina Ansarova)

Microsoft Ads

PromoteIQ Offsite: Retailers will be able to leverage the power of the Microsoft Marketing Platform (MMP) to measure ads delivered to omnichannel customers across Google, Microsoft & Meta Ads (Facebook & Instagram). (source)

Amazon Ads

Sponsored ads in Belgium: Eligible sellers and vendors can now leverage?Sponsored Products,?Sponsored Brands,?Sponsored Displays, and?Stores?on Amazon.com.be. (source)

As a reminder, Buy with Prime?goes self-service?on January 31, 2023.

More Amazon Ads News in the January's Top Stories from Jeffrey Cohen

Paid Social

Meta Ads

Instant Articles: Facebook is ending 'Instant Articles' ? Starting mid-April 2023, the Facebook Instant Articles ad placement will no longer be available for advertisers. (Bram Van der Hallen)

Ad Accounts Updates: Meta added a quick way to stay informed on how your ad account and campaigns may be affected by changes in platform policies and government regulations. (Bram Van der Hallen)

Twitter Ads

Search Keywords Ads: As a beta test, advertisers can now bid to insert Promoted Tweets solely among specific search results, reaching people with high real-time intent & improving ad relevance. (source)

Organic Social

Messenger

End-to-end encrypted chats: Meta started to expand global testing of end-to-end encrypted chats on Messenger and introduced key features in the Beta service such as Chat themes, Custom chat emojis and reactions, Group profile photos, Link previews, Active Status & Bubbles on Android. (source)

Instagram

• Quiet mode: you can now turn off notifications and sends an auto-reply when someone sends you a direct message (DM), so you can focus on things like driving or studying. (source)
• Lead Form: Instagram has?added a new ‘Lead Form’ option?within your IG business profile. The process enables you to choose multiple-choice or short-answer responses, providing another way to glean insight from your IG profile visitors. (source)

Marketing Industry

Post-GDPR, cookies-less world & privacy policies.

• Alphabet was sued by the US Justice Department and eight states, calling for the break up of the search giant’s ad-technology business over alleged illegal monopolization of the digital advertising market. (source)

“The lawsuit we have filed today seeks to hold Google to account for what we allege are its longstanding monopolies in digital advertising technologies that content creators use to sell ads and advertisers use to buy ads on the open Internet,” said the Justice Department’s antitrust chief?Jonathan Kanter

• Meta is fighting back against a scraping-for-hire service and filed legal action against Voyager Labs in federal court in California.(source)
• TikTok?will label accounts run by entities whose editorial output or decision-making process is subject to control or influence by a government.?(source)

Advertising News

• Meta will be ending the suspension of Mr Trump’s Facebook and Instagram accounts in the coming weeks. (source)
• Twitter announced that it has teamed up with ad-tech companies?DoubleVerify?and?Integral Ad Science (IAS)?to tell advertisers if their ad is placed around inappropriate content.?(source)
• Spotify?is undertaking a broad restructuring amid economic uncertainty, announcing that it is cutting 6% of its headcount to reduce costs. (source)
• TikTok has confirmed?that some of its US employees have the ability to boost videos in order to “introduce celebrities and emerging creators to the TikTok community. (source)
• Yandex, the most popular search engine in Russia, Turkey, and a few other countries, has been hacked and Malte Landwehr discovered interesting rules such as "Links and mentions from Wikipedia get extra weight" (read more)

Thoughts of the week.

Rand Fishkin gave more context about the recent layoffs at the major Tech firms. When looking at the pandemic headcount growth, you can easily notice that these companies bring over 910,889 jobs over the last 2.5 years. (source)

Technical notes

Campaign Manager 360 API?v3.5 will sunset on?Feb 20th, 2023. After this date, all requests made to v3.5 of this API will fail. If you're still using this version, you must migrate to the?most current release?to avoid an interruption in service. (source)

Did we miss anything else?

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