PPC News (Week 31)

This week's?PPC news?is a more concise and to-the-point update from official sources. It aims to make it easier for you to collaborate with your team or clients, and hopefully, It'd be a great way for you to be up-to-date on the latest news! ??

For those who'd like to hear more experts' advice, we will share a new article to gather all the great content each Wednesday.

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PPC News

1st to 7th of August 2022

Analytics

Google Analytics 4

The GA4 team is introducing Access Logging API. This alpha provides a list of users who access the properties' data and details on the access. The API can return the email address, IP, access surface, the Google Analytics report type, and the timestamp of access. It can be aggregated to show the count of accesses as well as the last access time. This API supports a number of interesting audit journeys for access and property management, such as “Remove users who no longer login” or “help me identify properties that do not get viewed”. (source ).

Paid Search

Google Ads

1) Google Ads releases the previously announced Centralized sitewide tagging. Advertisers with multiple instances of gtag.js can now combine those tags and centrally manage their settings in the Google tag screens in Google Ads and Google Analytics. (source )

2) Discovery Ads have received some updates:

Ginny Marvin suggests checking to succeed from setting up the right budget and giving your campaigns time to optimize (read more ), adding lead form extensions (read more ), using high-impact images to engage consumers mid-scroll (read more ), and using personalized feeds with Discovery campaigns (read more ). (official support )

3) A new?audience builder ?for advertisers is also available to reach "optimized targeting" audiences, which "looks beyond manually-selected audience segments in your campaign to find audience segments that you may have missed, improving the campaign’s performance."

4) Effective September 30th, 2022, Google is requiring developers to comply with the new ad guidelines to ensure an improved ad experience when using Google Play apps. Some ads are not allowed anymore, such as (source ):

• Full-screen interstitial ads of all formats (video, GIF, static, etc.)
• Ads that appear during gameplay or at the beginning of a content segment
• Full-screen video interstitial ads that appear before an app’s loading screen
• Full-screen interstitial ads of all formats that are not closeable after 15 seconds

5) The Keyword Planner has some new ways to organize keywords into ad groups.

6) Google is introducing Optimized Titles, a new feature that automatically enriches the titles with key product attributes.?(image from Martijn Beumer )

7) The Google Ads team is giving a reminder that they'll begin migrating scripts automatically to the new experience starting in September, and will be migrating all scripts to use the new scripts experience in October. (read more)

Microsoft Ads

Automotive Ads will be?generally available to all advertisers globally in the coming weeks, and you can also read last month's updates here .

Amazon Ads

Amazon Ads introduces?a forecast for Auto campaigns. It gives you an idea of how your auto campaign will perform depending on products, bidding strategy, and suggested bids.

(image from Ammar Raza )

Paid Social

Instagram

Instagram will expand the ability for people, creators,?businesses ,?and collectors to share digital collectibles they created or own. Additionally, we now support wallet connections with the Coinbase Wallet and Dapper and the ability to post digital collectibles minted on the Flow blockchain. (source )

Marketing Industry

Post-GDPR & cookies-less world

• In a?blog post ?pledging “more privacy and transparency for DuckDuckGo web tracking protections”, founder and CEO, Gabe Weinberg, writes: “Over the next week, we will expand the third-party tracking scripts we block from loading on websites to include scripts from Microsoft in our browsing apps (iOS and Android) and our browser extensions (Chrome, Firefox, Safari, Edge and Opera), with beta apps to follow in the coming month.” (source )
• After decades of creating war machines and home cleaning appliances, iRobot agreed to be acquired by Amazon for $1.7 billion, according to a joint statement by the two companies. If the deal goes through, it would give Amazon access to yet another wellspring of personal data: interior maps of Roomba owners’ homes. (source )

Advertising news

• Leadspace , the industry-leading B2B Customer Data Platform, and?SalesIntel , the top provider of accurate, human-verified B2B contact data and company insights, announced an expansion of their partnership designed to deliver the industry's richest B2B profiles.?(source )
• Lyft has created a new business unit to beef up its digital advertising business across its tablets, mobile app, rooftops and bicycles, producing the potential to add billions of dollars to its bottom line. (source )
• Nike has selected PMG as its North America integrated media agency of record and global digital capabilities partner, leveraging PMG’s proprietary marketing technology platform,?Alli , to power the brand’s media operations globally.?
• E-commerce marketing automation platform?Klaviyo ?has received a $100 million strategic investment from Shopify, according to documents?filed ?with the U.S. Securities and Exchange Commission. (source )

Thought of the week

Dan Chorlton shared a report from?MediaSense ?and?WFA showing that training and talent management are the top reasons for staff shortage in our industry. Do you agree?

The PPC News project is a collaborative effort to help everyone contribute their knowledge or skillet, so they're recognized for it! With this weekly roundup in paid advertising, you can now spend less time wondering what's happening, and more of it on your own accounts.

We hope you enjoy this content ???We’re always looking for ways to improve?#ppcnews , and we’d love your feedback. Please let us know if there are any other ways we could help!