PPC News (Week 30)

This week's?PPC news?is a more concise and to-the-point update from official sources. It aims to make it easier for you to collaborate with your team or clients, and hopefully, It'd be a great way for you to be up-to-date on the latest news! ??

For those who'd like to hear more experts' advice, no worries, we will share a new article to gather all the great content each Wednesday.

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PPC News

25th to 31st of July 2022

Analytics

Google Analytics 4

Audience-management functionality has been added to the Alpha version of the?Google Analytics Admin API. Audiences let you segment your users in important ways for your business. Similar to?audience management via the Analytics UI, the new?Admin API audience methods?let you programmatically create, update, lookup, and archive your Analytics audiences. (Charles Farina)

Using the Analytics interface, you can now change cookie expiration and cookie update settings. This new method of managing Analytics cookies is an alternative to editing global site tag code or using Google Tag Manager. (Julian Juenemann - source)

Paid Search

Google Ads

This should be part of our second edition. Due to the urgent action needed, I'm adding it here in case you're not aware yet.

Petya Yildizgoren shared that "If you have opted to Auto-apply recommendations for "Remove redundant keywords" and you are testing Broad Match keywords, check your accounts and opt out of Auto-apply as soon as possible."

Julie F Bacchini also reported the Google warning:

App / Gaming Ads

AdMob’s updated?Ads Activity report?contains new measurement dimensions to help you do just that. Easily analyze earnings including those from third-party ad sources with dimensions like “hour of delivery,” “app version” or “ad source.”?

There are also major updates and new features, such as Google Mobile Ads Software Developer Kit (GMA SDK), H5 Games Ads (beta), access demand from Pangle, New audience lists, creative testing for video, and target return on ad spend (tROAS) for ad revenue (Read more)

Programmatic

Google Ads Manager

Google Ad Manager announced Confirming Gross Revenue, a new solution that gives buyers and publishers a privacy-safe way to verify that no hidden fees are taken from digital advertising transactions.

The publisher can use the new Revenue Verification Report to see the aggregate gross revenue received from a specific buyer. Then the buyer and the publisher can verify the media cost from the buyer’s reporting matches the gross revenue the publisher received. If the numbers match, the buyer can confirm that their full media spend reached the publisher and no hidden fees were taken. (source)

Amazon Ads

Sponsored Products,?Sponsored Brands, and?Stores?are now available to use in Egypt, also sharing 2022 key shopping events, in newly available countries. (source)

Marketing Industry

Post-GDPR & cookies-less world

• Google is delaying the phase-out of third-party cookies in Chrome to 2024. By Q3 2023, we expect the Privacy Sandbox APIs to be launched and generally available in Chrome. As developers adopt these APIs, we now intend to begin phasing out third-party cookies in Chrome in the second half of 2024.?(source)

• A class action lawsuit has been filed in the Northern District of?California against Meta (Facebook), the UCSF Medical Center, and the Dignity Health Medical Foundation, alleging that the organizations are unlawfully collecting sensitive healthcare data about patients for targeted advertising. (Cory Underwood - source)

Advertising news

• Shopify Inc. is laying off roughly 1,000 people as explosive growth in the company's online selling business model slows. Anyone affected will get 16 weeks of severance pay, plus an extra week for every year they've been with the company. (source)
• A?new petition?to ‘Make Instagram, Instagram Again’ now has more than 280k supporters, and calls on Instagram to bring back the chronological timeline, stop trying to be TikTok, favor photos in the main display, and listen to creators
• Creators who use songs by artists like?Post Malone?and?Tove Lo?in their?Facebook?videos can now earn 20% of in-stream ad revenue generated by those videos. (source)

Retail Benchmark

Guru Hariharan shared how the newly released InsiderIntelligence report shows that "2022’s growth is markedly lower than previous estimates, which makes sense with some of the temporary difficulty we’ve seen earlier this year in online sales. But 2023 and onwards are more optimistic"

Mike Ryan shared that "clicks grew 12% YoY in Q2, the slowest growth in 2 years. Bear in mind, the YoY effects are tricky in Q2, since that's pegged to Q2 2021, which saw sustained ecomm bubble effects as the pandemic wore on, and those numbers are pegged to Q2 2020 — which started this whole mess."

Latest Quarterly Reports

• Google Search ad revenue went from $35,845 to $40,689 (in millions) an increase of 13.5 percent (Quarterly report)

• ?Its YouTube service posted its second difficult quarter in a row. Competition from TikTok, a strong performance a year ago, and a shaky economy all played a role. (source)

• Microsoft was $51.9 billion and increased 12% (+16% in constant currency). LinkedIn's revenue: $3.7 billion, up 26%, vs. 46% growth a year ago. (Quarterly report - source)
• ?Amazon's $121.2 billion in revenue, topping expectations of $119 billion. Amazon lost $2.03 billion, driven by a $3.9 billion write-down of the value of its stock investment in electric vehicle start-up Rivian Automotive. (Quarterly report - source)
• ?Meta reported $28.82 billion on the top line, down 1% year over year. Net income fell 36%, to $6.69 billion, or $2.46 per share. (Quarterly report - source)
• Apple posted a June quarter revenue record of $83.0 billion, up 2 percent year over year (Quarterly report - source)
• Twitter added 9 million new daily active users in the quarter, taking it to 238m total mDAU. (Quarterly report - source)

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