PPC News (Week 16)

The latest PPC news for last week is here! ??

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PPC News (Week 16)

18th - 24th April 2022

Analytics

Google?Analytics

Users will have a temporary inability to view changes in their tagging settings when they log into Property Change History. These include Cross-domain measurements, Internal traffic and Unwanted referrals among other things that may be changed during this time period until the webstream details page launches soon! (source )

Users with the?Editor role ?are now able to mark and unmark an event as a conversion directly on the event report, without having to navigate to the configured area. (source )

Content worth sharing

Himanshu Sharma demonstrates how to create conversions with multiple conditions (post )

He also clarifies the definition of a new user in GA4. It is based on how much time has passed since their first visit to the site. If they return within that same period, then it's considered returning and a new user could be labelled both as new user and returning user! (post )

The difference between the Standard Report and Exploration reports is explained by both Juliana J & ?Charles Farina . When you look at how Google Analytics handles data to fasten the UI, it's important to note that these two reports may not provide the same information, so be aware of those difference and make sure your needs match up!

David Vallejo Sanz explains how to send GA4 events to multiple measurement ids. (post )

When it comes to data privacy in Europe, Google Analytics 4 made a few changes that will ensure your information remains safe. First off the analytics software doesn't log IP addresses and "drops any sensitive data that it collects from EU users before logging that data via EU domains and servers". In addition, they provide controls to:

• Disable collection of Google-signals data on a per-region basis
• Disable the collection or derivation and storage of region and device dimensions

Rick Dronkers warns that, whilst It will help you to comply with the recent rulings, It also means It will impact additional metadata (e.g. device model), not only geo-targeting. (post )

Paid Search

Google Ads

Danny Goodwin reports today that Google Ads added 9 new policies to their three strike-based system including (see article & source ) :

• Compensated sexual acts
• Mail-order brides
• Clickbait
• Misleading ad design
• Bail bond services
• Call Directories, forwarding services
• Credit repair services
• Binary options
• Personal loans

Content worth sharing

Alon Nahmana shows us how you can use custom columns to monitor qualified leads with offline conversions upload. (post )

With the help of some self-teaching JavaScript, Sarah Stemen, MBA was also able to create metrics that will allow for more accurate budgeting. For example, predicted end month cost calculations are now much easier than ever before!

Thanks to Julie Friedman Bacchini for organising the latest PPC Chat on "Hiring & Getting Hired in PPC" (read resume ), and Amber Naslund for sharing those great questions to hire a

Here's a sample:

Graham Ahner shares the "most savage" competitor Google Ad he has ever seen, hoping everyone on the Better teams land securely after a 3rd huge round of layoffs. (post )

YouTube Ads

DoubleVerify has become the first measurement firm to win Media Rating Council accreditation to measure video viewability across YouTube using Google’s Ads Data Hub “clean room,” (source )

Google is making it easier to reject all cookies on search and YouTube in Europe. These changes will begin in France before expanding to the EEA, the UK and Switzerland. (source )

Microsoft Ads

As a way to celebrate Earth Day this year, Microsoft Ads was excited to announce several updates for the Ethical Shopping experience on Microsoft Bing. Last year it was released in England and now people can enjoy ethical shopping across North America too with English as their preferred language! (source )

Microsoft Ads has extended the deadline for creating or editing RSAs to 29 August 2022. Starting this date, only standard search campaigns can have ads created with these types of ad formats in them - which means you'll need find another way if your business relies heavily on using expanded text descriptions! (source )

Amazon Ads

Vendors and Sellers using the Amazon Ads console can now search for and reuse existing?creative assets ?to build their?Sponsored Display ?campaigns.?

Content worth sharing

Ihor Dubovetskyi reports an early release of videos in Sponsored Display campaigns. (post )

Paid Social

Meta Ads

Instagram is changing the game for brands, influencers and all users. Now you can tag products that catch your eye in photos by selecting the brand and product!

It's like having an instant conversation between yourself as well as countless other people who enjoy similar things ...

Content worth sharing

Bram Van der Hallen shares great news for marketers. Now you can save money and keep your certification without paying again. You just need to take 20 questions that will be answered by an online course, so it's a lot more convenient to pass the certification! (post )

TikTok

Interactive add-ons are now available globally for in feed ads! You can enhance your In-Feed Ads with either?Standard?or?Premium?add-ons.

These new creative enhancements offer a unique way to capture the eye of your audience with popups, stickers and other visual elements. (source ) - e.g. a Pop-out showcase

Content worth sharing

TikTok is testing a dislike button for brand safety, and content moderation ... who knows?

Marketing Industry

Having built a stake in Twitter, then being offered and rejecting a seat on its board. Elon Musk proposed taking the company private with a $43bn bid. In response, Twitter adopted a poison pill that in effect discourages anyone from accumulating more than 15% of its share (Mr Mush hold 9.2%) - quoted from the Economist

Amazing that?Google ?is alerting us to Climate change today with their Doodle on Earth Day. A little daunting to say the least. Hope this will reverse one day.?Here's an update on our commitments (source )

Big tech giants will now have to police illegal content on their social media platforms more actively and robustly. They in fact becomes media themselves. The EU's 27 member states reached a landmark deal on the Digital Services Act early Saturday morning.

It is aimed at tackling hate speech, disinformation, and harmful online content, and in fact makes them becoming media themselves. It is now subject to formal approval by the two co-legislators. Once adopted, the DSA will be directly applicable across the EU and will apply for fifteen months or from 1 January 2024. (source )

Shopify to acquire e-commerce startup Deliverr to close the gap with Amazon. Deliverr is a common software layer to bind together independent warehouses, allowing small merchants to leverage nationwide warehouse networks and facilitate faster shipping. (source )

Netflix plans to offer cheaper, ad-supported tiers to consumers over the next year or two to boost its subscriber base amid stiffer competition from rival firms - hoping this change can help boost their subscriber base after losing 200k people over three months last year alone!

“Allowing consumers who would like to have a lower price and are advertising tolerant get what they want makes a lot of sense,” (source )

Jarvis ML , a platform offering an AI-powered personalization engine to brands selling products, services and experiences, today announced that it raised $16 million in a seed round led by Dell Technologies Capital.?(source )

International Monetary Fund projects the global economy to slow to 3.6% in 2022 and 2023, largely reflecting the direct impact of the war in Ukraine and its global impact. More in the latest World Economic Outlook. (source )

Reflections of the week

The pandemic has made it clear that when the going gets tough, people are willing to put up with a lot. But now, as employees see how cost-saving working from home is or experience flexible hours - there's a feeling they can't go back into "normal" times after experiencing this new lifestyle, especially if others are getting better deals. (bbc.om )

In our current economic climate, it is important to make sure that we are offering the best possible support for employees in order to retain them and help them come back with full momentum. What do you think would be helpful?

We hope you enjoy this content ???We’re always looking for ways to improve?#ppcnews, and we’d love your feedback. Please let us know if there are any other ways we could help!