?? PPC News: Organic & Paid Social (W11)
??? Yoann Ferrand
???? ???? Senior PPC Manager | Named one of the Top 100 Most Influential?PPCer | Empowering you towards digital maturity.
?? About PPC News ??♀?
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Organic & Paid Social
[Issue No. 101 - March 11th to 17th]
Paid Social
Meta Ads
Meta is rolling out new AI-driven features for advertisers, including video options in Advantage+ catalogue ads, dynamic storytelling in the Advantage Suite, and improved ad formats like Reminder ads and ads with product tags.
These updates aim to help retailers create more engaging content, develop deeper customer relationships, and drive sales through personalized and dynamic advertising strategies. [Meta ]
Meta plans to discontinue CrowdTangle by August 14, 2024, to focus on new research tools, the Meta Content Library & Content Library API, designed to meet evolving regulatory requirements and privacy standards. Users can access CrowdTangle until the shutdown date but cannot add new users, with the platform now in maintenance mode. [Meta ]
LinkedIn Ads
LinkedIn will expand its Thought Leader Ads , enabling brands to sponsor content from any member - not just employees. (coming in March)
Why it matters? ?? Nearly 73% of decision-makers believe thought-leadership content is a more reliable gauge of a company's capabilities than traditional marketing materials. Your brand can now amplify the voices of customers, industry experts, and other influential advocates directly to your target audience.
This feature will roll out globally by the end of March. [LinkedIn ]
Reddit Ads
Reddit introduces a new "free-form" ad format, blending multiple media types in a layout reminiscent of user-generated content for enhanced engagement.
“Free-form ads give advertisers the flexibility to build an ad of any length, using multiple media types, with a look and feel that’s native to the platform. This format encourages a mix of content, context and creativity from brands, while driving strong performance and brand awareness,” said Jim Squires, EVP of Business Marketing and Growth at Reddit. [Reddit ]
Organic Social
YouTube
YouTube has introduced four significant updates designed to assist creators in efficiently managing and monitoring their content, including notifications for tagged product errors, simplified access to subscribed content, a new Clips Library, and an extended "known issues" filter chip for mobile users.
领英推荐
Yahoo (Becoming Social)
Yahoo announces the beta launch of Yahoo for Creators, a program designed to help writers publish, monetize, and grow their businesses by sharing their stories with Yahoo News' vast audience. This move aims to diversify Yahoo's content offering into lifestyle topics while offering creators significant visibility and revenue opportunities. [Yahoo for Creators ]
LinkedIn's collaborative articles have seen over 10 million contributions from experts in just a year since their launch, and weekly readership has soared by 270% since September.
LinkedIn introduced improvements to its collaborative articles feature, including a redesigned mobile experience, enhanced content distribution, and international language expansion. [LinkedIn ]
LinkedIn is set to introduce puzzle-based games, including “Queens,” “Inference,” and “Crossclimb,” aiming to enhance user engagement and foster deeper connections. The initiative explores scoring systems based on workplaces, potentially introducing a competitive element among companies. [TechCrunch ]
Personal opinion: I am eager to play chess with all of you! ?
?? Privacy & Compliance
The House has passed a bill that could lead to a national TikTok ban or force the app to sever ties with its Chinese ownership, ByteDance, citing national security concerns. The legislation now faces a challenging path in the Senate, where opinions are mixed. Despite bipartisan support in the House and endorsement from President Biden, the future of TikTok in the U.S. remains in limbo as the Senate deliberates its next steps. [Follow the updates via The Ground ]
In a collective move led by Pirate Party MEP Patrick Breyer, 36 European Parliament members demand Meta to abolish its controversial 'pay or okay' privacy scheme, criticizing it for undermining privacy rights and exerting economic coercion. Under legal and regulatory scrutiny, the scheme is challenged for not aligning with GDPR's consent requirements. [Open Letter ]
The European Commission has requested information from major online platforms and search engines, including Google and Bing, as well as social media giants like Facebook and TikTok, regarding their mitigation measures for risks associated with generative AI. This move addresses concerns over misinformation, deepfakes, and the manipulation of services. [European Commission ]
Italian authorities fined TikTok 10 million Euros. The Italian Competition Authority penalizes TikTok for not adequately monitoring content that could endanger minors and vulnerable users, exacerbated by their algorithmic profiling. (Luiza Jarovsky )
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