?? PPC News: Measurement (W25)

?? About PPC News ??♀?

PPC News is a collaborative project that aims to provide a free, unbiased, expert-curated resource for the latest PPC insights.

Please think of us as your guide in the dynamic world of PPC, highlighting new talents, innovation, and the essential role of paid media experts.

Have a great week ahead! ??

?? Measurement

[Issue No. 115 - June 17th to June 23rd]

Advertising segments for better ads personalization

Google Analytics 4 (GA4) now supports advertising segments, allowing users to sync GA4 audience data with Google Advertising products for enhanced ad personalization and remarketing. Advertisers can view segment sizes in the Advertising Segments panel, ensuring better alignment with Google Ads Audience Manager. [Google Analytics ]

Here's an example provided by Brais Calvo Vázquez [LinkedIn ]

GA360 administrators can now include GMP groups in email report.

Google Analytics 360 (GA360) has added the capability for administrators to include Google Marketing Platform (GMP) groups in recipient lists when sending reports via the 'Schedule Email' and 'Send Email' options. This enhancement streamlines the distribution of analytics reports to relevant teams. [Google Analytics ]

Image Credit Brais Calvo Vázquez

Facebook Ads Integration with Google Analytics Now Acknowledged

Previously noticed as a potential Beta, Daniel Nunez Rodriguez has officially acknowledged a new integration with Google Analytics, available to select accounts.

This functionality allows advertisers to connect their GA4 account via Event Manager, using aggregated campaign-level data from Google Analytics to enhance campaign optimization and delivery. [LinkedIn ]

Microsoft Clarity

Microsoft Clarity integrates with HubSpot for enhanced user insights

Microsoft Clarity has launched a new integration with HubSpot, combining Clarity’s session recording capabilities with HubSpot’s CRM and marketing automation tools. This integration enables businesses to access session recordings directly within HubSpot, streamlining workflows and providing a holistic view of the customer journey. [Microsoft Clarity ]

?? Resources

New GA4 Ecom Attributor Enhances Ecommerce Reporting

GA4 Ecom Attributor is an open-source solution that simplifies sending item lists and promotion data in Google Analytics 4.

This tool aims to make monetization reports more actionable and insightful for e-commerce events like 'add_to_cart', 'checkout', and 'purchase'. [LinkedIn / GitHub ]

Guide to Tracking Google Ad Manager Impressions and Clicks

Tracking ad impressions and clicks in Google Ad Manager within Google Analytics 4 can be complex due to iframes. This guide introduces a library to programmatically track these metrics using Google Publisher Tag and GA4 Promotion Tracking events. The library enables capturing ad impressions and clicks data, pushing this information to Google Tag Manager for streamlined analytics. [Thyngster ]

?? 1st Contributor: David Vallejo

?? Last Fun

Kate Crawford has unveiled "Calculating Empires: A Genealogy of Technology and Power since 1500 ," an interactive visualization project that traces the evolution of technical and social structures. This detailed and visually engaging project examines how historical contexts influence current technological and power dynamics.

Thanks for sharing it, Luiza Jarovsky

I particularly enjoyed exploring it while listening to Dan Chorlton 's playlist (listen here ).

That's my style and experimental techno in Berlin! ??

?? That's it for this week!

Now, you are ready to kick-start your week with all the knowledge unpacked.

Hopefully, with a bit of comfort and some new ideas in mind.