?? PPC News: Measurement (W23)

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?? Measurement

[Issue No. 113 - June 3rd to June 9th]

Events

I am excited to listen to Dylan Atlas-Baker and the Spectacles team next week on LinkedIn Live to hear about the future of Google Cloud BI and Looker.

Topics will include the latest product roadmap on LookML, Semantic Layer, GenAI, Conversational Analytics, Product Unification, and more. A teaser of recent fun with the Conversational AI Agent will also be shared. [Register here ]

??1st Contributor: Sean Zinsmeister

Google Analytics

Now, the GA4 Realtime report lets you monitor website or app activity as it happens.

It provides data on user behaviour, including user counts for the last 5 and 30 minutes, sources, content views, and events triggered. Use it to track campaign impacts, verify measurement codes, and compare data subsets. The report includes user snapshots and supports both web and app data streams. So that you know, app data may have delays; refer to Acquisition reports for detailed attribution.

GA4 introduces Floodlight linking for sub-properties and roll-up properties , enabling marketing teams to share specific data with chosen Floodlight configurations.

Rollup property linking supports cross-brand linking and activation. Benefits include exporting analytics conversions to Campaign Manager 360 Floodlight configurations, importing campaign and cost data, and accessing Campaign Manager-specific dimensions in various reports.

??1st Contributors: Michele Pisani & Brais Calvo Vázquez

Meta has launched a new beta feature enabling native integration with GA4 for a limited number of accounts . This integration aims to streamline data management and improve the performance analysis of advertising campaigns through GA4.

Access to this feature is limited and in an early testing phase. You are advised to be patient as Meta may extend the trial to a broader audience if the initial roll-out is successful.

??1st Contributor: Tika Spijkerman

Looker Studio

The new Looker Studio release allows ignoring the report viewer's filters for totals and comparison metrics. For example, turning on this option in the summary row displays worldwide total sales even if the report is filtered for Oceania. The same applies to comparison calculations.

Additionally, there are new partner connectors in the report gallery.

??1st Contributor: Mehdi Oudjida

Microsoft Clarity

The new Microsoft Clarity Funnels and GTM Template now allow for the setting up of funnels to segment and filter navigations that are abandoned at any step.

Metrics include conversion rate, converted sessions, and average time to convert. Funnel steps can be created and edited using URLs, Smart Events, and custom events. The feature is retroactive but not available for apps. The updated GTM template simplifies sending custom events and configuring filters and cookie consent.

??1st Contributors: Brais Calvo Vázquez & Josh Silverbauer

Search Console

The Google Search Console link report issue has been resolved. Previously, there was a significant decline in reported links due to a bug. Google acknowledged the bug and worked on a fix. The tool now displays the link counts from before the bug occurred. Users are encouraged to check if their link counts have returned to normal.

??1st Contributor: Barry Schwartz

Google Search Central has launched a LinkedIn page to share announcements and exciting content. This platform is an alternative for those not using Google Reader or other RSS readers, providing a way to stay informed about Google Search Central's updates.

Google Sheets

A New Google Sheets feature, Conditional Notifications, allows users to set email alerts for specific spreadsheet changes. Users can create rules to notify them or others when criteria like cell value changes are met. This feature aims to enhance workflow visibility and team communication. It is available for Google Workspace Business Standard, Plus, Enterprise Starter, Standard, Plus, Education Plus, and Enterprise Essentials.

Tableau

Tableau Pulse offers AI-powered insights to enhance data-driven decision-making. Built on the Tableau platform, it provides personalized, contextual insights within workflows, helping employees make better decisions without needing new tools. Features include natural language insights, mobile access, and a metrics layer for consistent data definitions. Tableau Pulse is included with all Tableau Cloud editions.

John Power's business dashboard visualizes weekly help desk performance , including tickets received, average days open, cases resolved, and status. Explore the visualization on Tableau Public.

Tips of the Week

With the new Funnel in Microsoft Clarity, you can calculate dropoff rates between steps and use them in Clarity filters. Funnels are created from Smart Events and display metrics like conversion rate, sessions converted, and median conversion time. Funnel steps can also be used as filters in Heatmaps & Recordings.

??1st Contributor: Microsoft Clarity

Supporter: Josh Silverbauer

?? That's it for this week!

Now, you are ready to kick-start your week with all the knowledge unpacked.

Hopefully, with a bit of comfort and some new ideas in mind.