?? PPC News: Measurement (W2)
??? Yoann Ferrand
???? ???? Senior PPC Manager | Fractional Head of PPC | Dad | 2x Top 100 Most Influential PPC Experts | Empowering businesses to achieve digital maturity with confidence.
?? About PPC News ??♀?
PPC News is a collaborative project that aims to provide a free, unbiased, expert-curated resource for the latest PPC insights.
Please think of us as your guide in the dynamic world of PPC, highlighting new talents, innovation, and the essential role of paid media experts.
Have a great week ahead! ??
Webinar: Marketing Mix Modelling for Non-Techies
?? Join Agnes Bungsy for a free webinar on Thursday, January 16th, where she’ll demystify Marketing Mix Modelling (MMM). Learn what MMM is, when to use it, and how to perform a simple analysis without technical skills, leveraging AI tools.
?? Who should attend? Marketers and CMOs eager to make smarter, data-driven decisions.
??? Date: Thursday, January 16th, 2025 ?? Time: 3:00 PM - 3:45 PM (your local time) ?? Where: Online ?? Event Link
Don’t miss out on this practical session from a seasoned marketing analyst and former Yahoo professional!
?? Measurement
[Issue No. 144 - Jan 6th to 12th]
Looker Studio
Increased Field Limits and New Warnings
Looker Studio now allows up to 100 dimensions and 100 metrics in table charts linked to a Looker data source, enhancing data visualization capabilities. A?redirect notice?is displayed when users click external links, improving transparency and user awareness. [Looker Studio]
BigQuery
Multi-Time Series Forecasting and Security Updates
Google has introduced notable updates to BigQuery, enhancing its machine learning and security capabilities. The preview of multi-time series forecasting in BigQuery ML includes the new TIME_SERIES_ID_COL option, which supports multiple data types and forecasting horizons of up to 10,000-time points. This advancement enables more detailed and scalable time series analyses.
On the security front, BigQuery Omni VPC allowlists are now generally available. This allows organizations to restrict access to AWS S3 and Azure Blob Storage, ensuring better data control within specific VPC environments. [Source]
?? Advertising News
Amazon Launches Retail Ad Service at CES 2025
Amazon introduced its Retail Ad Service, allowing retailers to use its ad technology for targeted ads on their e-commerce platforms. Built on AWS, the service enhances shopper experiences while maintaining data privacy and challenges competitors like Criteo.
Beta partners, including iHerb, showcase its potential for mid-sized retailers to monetize first-party data and streamline ad management. This move expands Amazon's advertiser base, reshaping retail media. [Adweek]
领英推荐
?? AI Developments
Amazon Ads Launches AI-Powered SQL Generator for Marketing Cloud
Amazon Ads has unveiled a groundbreaking SQL generator for Amazon Marketing Cloud (AMC), designed to simplify audience creation and accelerate insights. This generative AI tool enables advertisers to craft SQL queries via natural language prompts, drastically reducing query development time from hours to minutes.
This new capability allows advertisers to generate actionable insights and custom audiences for full-funnel strategies across streaming TV, audio, and digital channels. The tool also provides step-by-step instructions and guidance, empowering marketers to optimize productivity and unlock innovative audience segments.
“Create an audience of customers who have viewed our product pages and seen my STV ads but haven't purchased in the last 30 days.”
The SQL generator will be available to all AMC customers in early 2025 as part of Amazon Ads' broader AI investments. [Amazon Ads / LinkedIn]
?? 1st Contributor: Jeffrey Cohen
?? Tips of the Week
BigQuery Tip: Avoid Costly Data Loss
A common pitfall with GA4 data in BigQuery is default table expiration. While the free sandbox account limits data retention to 60 days, this setting must be updated to "never" when switching to a paid account.
Pro Tip: You could lose months of data by overlooking this, requiring tedious manual updates for each daily table. To avoid unnecessary data loss, please check and update your table expiration settings right after upgrading. [LinkedIn]
?? 1st Contributor: Fred Pike
?? Resources
GA4 Termination Emails Raise Concerns
Unexpected emails with the subject line "Notice of Termination of Your Google Analytics Accounts" have caused confusion among GA4 property owners today. While the reason remains unclear, many speculate it may be linked to consent mode settings.
A Colab notebook has been added to the GA4_Backfill repository to assist those affected. This tool replicates essential GA4 reports in BigQuery and CSV, offering a simple way to safeguard critical data. With setup taking less than 10 minutes and requiring minimal technical expertise, it’s designed to help users navigate this disruption. For further details or support, visit the repository. [GitHub]
?? 1st Contributor: Ali Izadi
?? Go Further
Amazon Extends AMC Lookback Window to Five Years
Amazon Marketing Cloud (AMC) now offers a five-year lookback window, expanding from 13 months, to provide brands with deeper insights into long-term customer behaviour. This feature helps brands analyze lifetime value, create high-value audiences, and optimize media strategies in closed beta. [Digiday]
Early tests from Patrick Miller show repeat purchases and GMV significantly increase over extended timelines, with CPG and apparel brands seeing up to 85% repeat buyers and $185 in GMV. [LinkedIn]
?? 1st Contributor: Patrick Miller
?? That's it for this week!
Now, you are ready to kick-start your week with all the knowledge unpacked.
Hopefully, with a bit of comfort and some new ideas in mind.
Google Analytics & Google Tag Manager freak | Instructor for 5 CXL courses, including: “GA4 for Beginners", "GA4 Intermediate", and "Excel and Sheets for Marketers".
1 个月Wow - honored to be a 1st Contributor this week. Thank you!
I help Paid Ads Conversion Tracking for Advertisers/Agencies: GA4/GTM | Google Analytics 4 | Google Tag Manager | Meta Pixel Conversion API | Google Ads Conversion Tracking | Server-Side Tagging | TikTok, LinkedIn, etc..
1 个月??
???? ???? Senior PPC Manager | Fractional Head of PPC | Dad | 2x Top 100 Most Influential PPC Experts | Empowering businesses to achieve digital maturity with confidence.
1 个月An update is needed due to a misinterpretation. Clarifying the "DOM Ready" Trigger vs "All Elements" in GTM In Google Tag Manager, the DOM Ready trigger fires when a browser finishes constructing the Document Object Model (DOM). This trigger ensures that all HTML elements are fully loaded and accessible for scripts, even if external resources like images or CSS are still loading. It’s handy when tracking events or scripts requiring a webpage's main structure to be fully built before executing. Google Support and Analytics Mania offer detailed guides on its usage. On the other hand, the All Elements trigger is entirely unrelated to the page load process. This trigger is a subset of the click category, firing when users interact with any clickable element on the page, such as buttons, links, or images. It is not tied to the timing of the DOM's construction but instead responds to user actions. The distinction is crucial for implementing accurate triggers in GTM: - DOM Ready is event-driven and tied to the page structure. - All Elements is interaction-driven, focusing on user clicks. Julius Fedorovicius, Marek Lecian and Nima Jafari https://www.analyticsmania.com/post/dom-ready-trigger-in-google-tag-manager-quick-guide/
?? 3/3 Join My PPC Masterclass | $1B Google Ads Audited | Top 100 PPC Freelancer, Consultant & Coach | Building PPC Profit Club ????
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SEO Content Specialist | PPC | sharpinnovations.com
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