?? PPC News: Measurement (W18)

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Measurement

[Issue No. 108 - April 29th to May 5th]

Before starting, a quick reminder from Ginny Marvin

Google Analytics

GA4 360 now supports 'Fresh daily' BigQuery export. It will enable companies to receive periodic batch updates of the entire dataset, completed daily by a guaranteed time.

?? 1st Contributor: Tamás Geiger

Looker Studio

Looker Studio allows users to create dynamic titles based on visualization size. Previously, this feature was not available, causing charts to be unclear. But now, with the 'Show title' checkbox, users can add any title they desire, complete with font and alignment options. This update aims to reduce user concerns, enabling them to focus on creating clear data narratives.

Looker customers can add Studio Pro to their subscription for free, and new Google Cloud BI users can try it out for free.

?? 1st Contributor: Sean Zinsmeister

Resources

Google has released 15 free courses on Machine Learning Engineering, providing 300 hours of content. The courses range from beginner to advanced levels and cover topics such as Fundamentals of Machine Learning, Natural Language, Recommendation Systems, and more. (Eric Vyacheslav)

Tips of the Week

Exclude Unwanted Query Parameters to Analyze '(Other)' Impact in GA4 Reports. Before sending data to GA4, it's important to exclude unnecessary query parameters from your page path when using GA4 reports.

This is because GA4 lacks a feature to exclude specific URL query parameters from its reports. To avoid multiple same-page entries, exclude any query parameter that doesn't change web page content.

High cardinality dimensions can cause the '(other)' category in reports, so it's important to remove URL query parameters in GA4. To do this, you should get a list of non-content-changing query parameters, decide which ones to exclude or keep and adjust Google Tag Manager settings accordingly.

?? 1st Contributor: Himanshu Sharma

Server-side Google Tag Manager (SGTM) automatically dispatches GA4 events after Consent Mode consent is granted. However, these events can't be used for GA4 data collection. This automatic dispatch is primarily for Google's advertising tags. When consent is initially denied and then granted for ad_storage, these events are resent to the SGTM endpoint. This only applies when data is collected with Google Tag to an SGTM endpoint and consent is granted for ad_storage.

?? 1st Contributor: Simo Ahava

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