?? PPC News: Measurement (W10)
??? Yoann Ferrand
???? ???? Senior PPC Manager | Fractional Head of PPC | Dad | 2x Top 100 Most Influential PPC Experts | Empowering businesses to achieve digital maturity with confidence.
?? About PPC News ??♀?
PPC News is a collaborative project that aims to provide a free, unbiased, expert-curated resource for the latest PPC insights.
Please think of us as your guide in the dynamic world of PPC, highlighting new talents, innovation, and the essential role of paid media experts.
And if you're searching for a community that values quality over quantity, where you can customize your updates, look no further than the PPC News Community.
We can't wait to have you on board!
Have a great week ahead! ??
Analytics & Measurement
[Issue No. 100 - March 4th to 10th]
Google Analytics 4
Starting March 2024, Universal Analytics 360 will no longer support advertising features like remarketing and conversion export for EEA traffic, and real-time reporting and BigQuery export for all users will also be discontinued.
Google has introduced a new API for marketing platform users. This API allows administrators to upgrade or downgrade properties and link Google Analytics accounts to organizations. Organization details are also integrated into the accounts list, enhancing administrative capabilities.
Google Analytics 4 now flags properties with inactive "modelling" status under "Reporting identity" -> "Blended Data," potentially also targeting those with only Basic Consent Mode. Clicking on the recommendation directs users to a behavioural modelling and consent mode support article. [post] ( Thomas Eccel )
Merchant Center
Google's Merchant Center is discontinuing outdated attribution options, forcing users to pivot to data-driven models for conversion tracking, though the last-click model remains an alternative. [Analytics] (Arpan Banerjee)
Microsoft Clarity
Microsoft Clarity has quietly updated its session grouping feature, removing the previous limit on the number of sessions users can select for custom Session grouping summaries.
This potentially powerful change could significantly impact how users gain insights from session recordings, though it remains to be confirmed if all selected sessions are being utilized for insights. [post] ( Josh Silverbauer???? ??♂? )
?? Privacy & Compliance
Alphabet Google has published its first formal report, spanning 211 pages, outlining its strategy to meet the requirements of Articles 5 to 7 of the Digital Markets Act (DMA). This document provides an in-depth look at Google's approach to shaping the future of a vast digital ecosystem, reflecting its unique interpretation of the law. [post] ( Thomas H?ppner )
Microsoft Edge is launching a privacy-preserving ads API designed to improve upon Google Chrome's Privacy Sandbox APIs.
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Key differences include the exclusive use of Trusted Execution Environments (TEEs) without an on-device component, support for multi-size and multi-slot auctions, and the ability to update ad creatives dynamically.
Edge's approach, aimed at reducing latency and expanding platform support beyond Google and Amazon, is mainly compatible with existing Privacy Sandbox APIs, facilitating adoption by the ad tech industry. [post] ( Paul Bannister )
[GitHub]
Microsoft Edge enhances user privacy by introducing the Ad Selection API, which allows for displaying relevant ads without relying on third-party cookies or cross-site tracking identifiers, incorporating features like K-anonymity and differential privacy. [Microsoft Edge]
??? Deep Dive: Consent Mode V2
By?March 6th, it's crucial to implement Consent Mode to continue using essential tools like Remarketing Lists, Customer Match, Dynamic Remarketing, Lookalike Audiences, Customized "recent users" Audiences, New Customer Acquisition Goals (NCA), and more.
Who is affected?
If you conduct business within the European Economic Area / UK or your website visitors are individuals whose data falls under that jurisdiction, you may be required to implement Consent Mode. This requirement applies if you utilize Google's advertising services directly or via GA4.
Consent Mode currently affects only the "personalization" aspect of ads, which means its impact is not as significant as initially anticipated. Learn more below:
How do you think you could implement it?
To help you with the implementation, I have gathered a few guides:
What lies ahead?
Rumours suggest that by the end of Q4 2024, Consent Mode may also impact Conversion Tracking. Although this hasn't been officially announced, Google Webinars and Google Reps have been teasing this significant conversion tracking change for some time now. (from Thomas Eccel )
Which CMP is right for me?
I recommend using either Complianz, Cookiebot, UserCentrics or Axept.io to enhance user-friendliness (no affiliate links). There are many solutions, and their pricing can vary based on sessions. For a comprehensive list of Consent Mode Providers, you can visit this link: Consent Mode Providers.
?? Community Spotlights
Ted Solomon shared a simple code snippet that allows for quick checking of Consent Mode statuses via Chrome Developer Tools, streamlining compliance efforts. [post]
See code
(() => {
l = s => s == undefined ? "" : s ? "granted" : "denied";
c = s => s == "granted" ? "color: hashtag#0C0": "color: hashtag#C00";
if (!"google_tag_data" in window) {
console.log("No Consent Mode data found"); return;
}
var g = google_tag_data.ics.entries, i = "", t = "", u = "";
for (var a in g) {
i = l(g[a]['default']); u = l(g[a]['update']);
if (i == "" && u == "") continue;
t = ("\t" + a + ":" + (i != "" ? "\n\t\tDefault: %c" + i : "%c") + "%c" + (u != "" ? "\n\t\tUpdate: %c" + u : "%c"));
console.log(t, i != "" ? c(i) : "", "", u != "" ? c(u) : "", "");
}
if (i == "") console.log("No default consent settings found");
})()
Here is a last personal message about Consent Mode V2: Keep going! ??
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???? ???? Senior PPC Manager | Fractional Head of PPC | Dad | 2x Top 100 Most Influential PPC Experts | Empowering businesses to achieve digital maturity with confidence.
11 个月Feel free to repost this edition and add your thoughts ?? - sharing is caring! ?? Your insight could spark an interesting conversation or idea. ??
???? ???? Senior PPC Manager | Fractional Head of PPC | Dad | 2x Top 100 Most Influential PPC Experts | Empowering businesses to achieve digital maturity with confidence.
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11 个月Exciting milestone! Can't wait to dive into the latest in PPC News Measurement.
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11 个月Happy 100th Edition! Exciting times ahead in the world of PPC News Measurement! ??
???? ???? Senior PPC Manager | Fractional Head of PPC | Dad | 2x Top 100 Most Influential PPC Experts | Empowering businesses to achieve digital maturity with confidence.
11 个月I added a short deep dive on Consent Mode V2 as I started receiving questions about it. You can use it for your team or clients. We can work on it progressively if it is still relevant.