?? PPC News: Amazon Ads (W22)

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?? Amazon Ads

[Issue No. 112 - May 27th to June 2nd]

Amazon Ads

Performance Max for Marketplaces enables Amazon sellers to send traffic directly to their Amazon listings through Google Ads.

Users connect their Google Ads account with Amazon, create campaigns using their existing product data, and leverage AI for automated optimization across Google's extensive ad networks.

This update reduces barriers to entry, particularly for small businesses, making Google Ads more accessible. Sellers can use marketplace data, access detailed ad performance reports, and take advantage of AI optimization, significantly improving their reach and efficiency.

??1st Contributor: Kevin King

(Image Credit: Mike Ryan )

Expert Perspective:

This shift will likely lead to increased competition and higher ad prices. As more sellers prioritize benefits in their ads, the overall quality and engagement of advertisements will rise. Consequently, more sellers will compete for top ad placements, driving up costs. Expect a more competitive and expensive advertising environment on Amazon. Muhammad Ammad Hassan

The new "Cart Abandoners" feature on Amazon helps sellers reconnect with customers who leave items in their carts, boosting sales and improving the customer experience. Strategies for using this feature include creating promotions for cart abandoners and re-engaging shoppers through Sponsored Display Views and Remarketing Campaigns.

These campaigns target people who visited but didn't make a purchase within 90 days. Stay tuned for more strategies for effectively using this feature.

??1st Contributor: Pratyay A.

You can adjust the optimization strategy for any Sponsored Display campaigns (old or new) and update the cost control from the ad group settings or the Campaign Manager UI.

??1st Contributor: Prem Gupta

The suggested Top-of-Search bid adjustment option is now available. However, you should be able to check the campaign's Top-of-Search history before applying the recommended bid.

??1st Contributor: Jyoti Prakash Pradhan

AudienceProject now offers independent audience measurement of Twitch ads in AudienceReport, expanding its comprehensive measurement solution. This integration with Amazon Ads allows advertisers to gain insights into the reach and frequency of Twitch display and video ads across the web, iOS, Android, and CTV. The new feature helps advertisers understand their target audience and allocate budgets more efficiently.

??1st Contributor: Brian Meritam Larsen

The New Amazon Brand Impression Share dashboard offers advanced features to enhance brand visibility. It includes comprehensive visibility metrics to compare ad appearances with competitors, competitive benchmarking to assess brand performance and strategic insights for campaign optimization.

??1st Contributor: Akshay Tarpara

New bid adjustments for Amazon Sponsored Products campaigns will be available in Q4 for Amazon Business. It will roll out in the USA, Canada, Mexico, Germany, Italy, France, Spain, Great Britain, India, and Japan. Advertisers can set this adjustment independently or alongside existing bid adjustments and bid up to 900%. Accessible via Amazon Ads API or bulksheets, it aims to boost B2B sales. Performance reports will be available even if not used.

??1st Contributor: Georgi Zayakov

Amazon Sellers

Starting June 17, 2024, Amazon will update listing requirements for Media products across all global stores. Current listings will remain unaffected, but new and edited listings must comply with the latest standards. Sellers should use the "Add Products" page or "Add Products via Upload" for new templates. If an attribute seems irrelevant, it can be flagged using the "?" symbol.

??1st Contributor: Sebastian Joseph

Now live, Amazon's "Returns Evaluation" feature lets sellers control returns processing. Previously, Amazon evaluated returns and either restocked or marked them unfulfillable, causing issues with worn or broken items being resold. The new settings allow sellers to immediately mark specific ASINs as unfulfillable, saving money and protecting account health. This is useful for high-return items like electronics and seasonal products.

??1st Contributor: Saul

In April, Amazon conducted a 5-week test for a new A+ module called "Complementary Product Sets."

This feature addresses the criticism of "Frequently Bought Together" by giving sellers more control over what appears on their Product Detail Pages (PDP). It is similar to a bundle deal but does not require a discount.

??1st Contributor: Liran Hirschkorn

With the immersive virtual store, BeyondXR and Lego Friends have revolutionized the online shopping experience. The store features photorealistic 3D simulations, allowing customers to explore and view products in detail, akin to a physical store visit.

This innovation creates a captivating and inspiring shopping experience, particularly beneficial for visually and tactilely rich brands like Lego. The overarching goal is to make online shopping so enjoyable and engaging that customers are reluctant to leave.

??1st Contributor: Shakhboz Uktamov

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