?? PPC News: Amazon Ads (W13)
??? Yoann Ferrand
???? ???? Senior PPC Manager | Named one of the Top 100 Most Influential?PPCer | Empowering you towards digital maturity.
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Amazon Advertising
[Issue No. 103 - March 25th to 31st]
Amazon Ads
Amazon has recently introduced Negative Product and Brand targeting for Sponsored Display (SD) & ASIN targeting.
This is a significant update as it addresses a long-standing issue where ads were often matched with branded products, which diluted the potential for incremental sales from non-branded customers.
The biggest drawback to these type of SD campaigns is that the matched product was often branded and likely not providing incremental Sales Lift for Non-Branded Customers.
With this new feature, advertisers can enhance their sales lift strategy by targeting non-branded customers more effectively.
?? 1st Contributor: Keith Hamann, MBA
The new dashboard allows users to :
Hannah Reyes ?noticed the new design over the past month or so.?
"While I find the new design a bit cluttered with a lot of extra information packed into a small space, I appreciates some of the small details. For instance, she likes how the price column turns yellow when a product has a sale price live. For now, I still prefer the classic view, but I know I will need to adapt sooner or later."
?? 1st Contributors: Prem Gupta / Hannah Reyes ?
Prem Gupta noticed a new SD targeting overview was released, and the Interest and Lifestyle audiences list has been refreshed.
This update allows advertisers to target discount seekers, deal hunters, and subscription savers more precisely. Additionally, this update expands business-level targeting, accommodating brands not selling on Amazon, thus broadening the scope for diverse advertising strategies.
?? 1st Contributor: Prem Gupta
The Sponsored Display Video (SDV) ad has been prominently placed at the top of product pages. It plays automatically to grab the visitor's attention immediately.
When a visitor hovers over the video, it expands to provide an immersive viewing experience that stands out. This strategic placement has been designed to improve advertisers' engagement and visibility.
?? 1st Contributor: Pratyay A
This tool allows businesses to identify customers who abandoned their shopping carts, providing insights that can help re-engage potential buyers who didn't complete their purchases.
This dashboard aims to pinpoint lost sales opportunities and enhance marketing strategies. The data available for this feature goes back to Week 11.
?? 1st Contributor: Prem Gupta
Amazon has introduced a feature that allows advertisers to transfer high-performing search terms from Auto campaigns to Manual campaigns, facilitating better keyword strategy and bid management.
This update, including the option to negate search terms in the original Auto campaign, reflects Amazon Ads' understanding of seller strategies, offering more control over advertising efforts.
?? 1st Contributor: Isaac Gross
Amazon's latest A+ Content feature, 'Complementary Product Sets', allows sellers to display 2-4 additional products under 'Shop the brand collection' on product detail pages, facilitating cross-selling and upselling. This feature leverages the Market Basket Analysis report for optimal product pairing.
?? 1st Contributor: Ed Mendez
Advertisers in various regions can now directly secure premium video inventory from publishers through platforms like Amazon Publisher Direct, Google, FreeWheel, and Magnite Streaming.
Amazon Sellers
Muhammad Usama shared how Amazon introduced a new feature to enhance transparency for sellers and consumers. The feature displays the sales figures of all product variations from the previous month directly on the product page.
This update eliminates the need for sellers to rely on third-party tools and competitor reviews to determine the popularity of different versions. I
?? 1st Contributor: Muhammad Usama
Industry News
Amazon has launched an app for its Amazon One palm-recognition service. The app allows users to sign up by taking a palm photo and streamlining entry, identification, and payments at various locations.
Amazon Pharmacy now offers same-day delivery for prescription medications in New York City and the greater Los Angeles area, utilizing AI to ensure faster and more accurate service. This initiative will expand to over a dozen U.S. cities by the end of the year, with the service already available in cities like Austin and Miami.
?? Privacy & Compliance
The EU's highest court has ordered Amazon to create a publicly accessible online archive with detailed information about ads on its platform, enforcing the Digital Services Act's transparency requirements. This brings Amazon in line with other tech giants under the same regulation. Amazon previously challenged the ad library provision but lost. The ruling emphasizes the importance of transparency and non-compliance risk investigations and fines of up to 6% of global annual turnover. [Court of Justice of the European Union ]
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Loving the innovative vibes here! ?? Amazon's constant updates, like the enhanced Auto Campaigns, remind me of Henry Ford's belief in improvement- staying ahead is key. Thrilled to see how these evolve! ?? #InnovationIsKey
Senior Director of Marketplaces - Amazon U.S. & International | Seller Central | Made In Cookware | I build 100% In-House Amazon Teams.
7 个月Thanks for the mention!
Sr. Amazon ppc manager | Amazon advertising | Amazon marketplace specialist
7 个月Thanks for sharing
Sr. Amazon Advertising Manager | Sr. Marketplace Specialist | GB Media
7 个月Thank you for the mention ??