?? PPC News: Amazon Ads (W11)

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Amazon Ads

[Issue No. 101 - March 11th to 17th]

Amazon's first-ever big Spring Sale announced

Amazon is set to host its inaugural Big Spring Sale from March 20 to 25, offering substantial discounts on a wide range of seasonally relevant items, including spring fashion, outdoor furniture, and Amazon devices, with exclusive deals for Prime members. [Amazon]

Amazon introduces generative AI for automated listings.

Amazon plans to roll out generative AI capabilities, enabling sellers to automatically generate high-quality product listings for Amazon's store from their direct-to-consumer websites. This innovation is designed to enhance product discoverability, offer more pertinent information to customers, and alleviate the manual effort required in listing creation. [Amazon Ads]

Amazon's Vendor Central debuts revamped UI for an improved experience.

Vendor Central has received a significant update, introducing a new user interface that mirrors the Seller Central experience. This overhaul enhances navigation, simplifies menus, and presents the ability to bookmark favourite items for quicker access. It harmonizes the user experience across Amazon's platforms and hints at the potential for new tools, previously exclusive to Seller Central, to become available to Vendor Central users. [Post] (Himanshu Verma)

Amazon updates match type definitions for Sponsored Brands.

Amazon has revised the match type criteria for Sponsored Brands, now allowing Exact and Phrase match types to trigger ads based on the intent or meaning of the keywords rather than solely on the exact terms or their plural forms. This change necessitates a strategic review and adjustment of campaigns to leverage the expanded reach and relevance fully. [Amazon Ads / post] (Mansour Norouzi)

Amazon Product Opportunity Explorer adds 'Return Tab'.

Amazon has rolled out a new feature in its Product Opportunity Explorer tool, the 'Return Tab', offering sellers unprecedented insights into product returns. This feature provides detailed metrics on the reasons behind customer returns based on the past six months of return feedback.

Additionally, it tracks the frequency of specific issues mentioned in returns, helping sellers understand and adapt to trends in product satisfaction. This innovation aims to empower Amazon sellers to refine their product offerings and strategies, enhancing competitiveness and customer satisfaction in the marketplace. [Post] (Pratyay)

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