?? PPC News: Amazon Ads (W08)

?? Discover PPC News

As we approach our 100th edition, PPC News is transforming to better serve our community. Our goal is to provide you with a free, unbiased, and expert-curated resource for the latest PPC insights.

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?? Enhanced PPC News ??♀?

In preparation for our 100th edition, we're restructuring PPC News to enhance its appeal and prevent an overwhelming edition.

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Amazon Ads

Official Updates

Amazon introduces Sponsored Brands for Audible Titles (Feb 20)

Vendors and book publishers can now promote their Audible titles using Sponsored Brands in several countries, including Australia, Canada, France, Germany, Italy, Japan, Spain, the United Kingdom, and the United States.

This addition, following the introduction of Audible Sponsored Products worldwide in April 2023, aims to enhance visibility for Audible titles alongside eBook and print formats, facilitating greater awareness and engagement among Amazon shoppers. Access is available through the Amazon Ads console. [Amazon]

Unveiling the Updates ??

Enhanced Category Insights reveal search trends & popular keywords (Feb 24)

The latest update to Category Insights introduces detailed graphs of search volume and click counts over time, revealing the most popular keywords within categories. [post] ( Mansour Norouzi )

Boost your Best: Convert Amazon Posts into Sponsored Brand Ads (Feb 23)

Amazon introduced a feature enabling advertisers to transform high-performing Amazon Posts into Sponsored Brand campaigns directly from the Posts manager, streamlining the ad creation process. This innovation allows brands to leverage their most successful organic content, enhancing their advertising strategy on the platform. [post] ( Jeffrey Cohen )

Variations are visible on Amazon SERPs (Feb 23). Amazon showcases product variations directly on the search engine results pages (SERPs). This new feature aims to increase click-through rates and drive more traffic to organic listings, excluding sponsored products. This enhancement can boost shopper engagement by offering immediate product options. [post] (Mansour Norouzi)

Amazon expands Sponsored Brands with Auto Targeting (Feb 21)

Amazon introduces two new auto-targeting options for Sponsored Brands campaigns, focusing on brand-related and landing page-relevant keywords. This enhancement aims to simplify campaign management and boost visibility by automatically targeting high-traffic, relevant keywords. [post] (Mansour Norouzi)

Amazon launches Manufacturing Central for sellers in India (Feb 20)

Amazon introduces Manufacturing Central, a new platform offering sellers the opportunity to connect with Indian manufacturers across apparel, home linen, and kitchen categories. This service, free for a limited time, streamlines sourcing by providing quotations from multiple manufacturers, facilitating negotiation and ordering without travelling. Amazon aims to offer a transparent supply chain and customized product creation from design to delivery. [post] ( Akshay Tarpara )

Brand Store visibility in search suggestions (Feb 20)

Amazon's latest update integrates Sellers Brand Store into search bar keyword suggestions, significantly enhancing brand visibility and simplifying customer access to Brand Stores. This pivotal change will drive increased traffic and improve discovery for sellers on the platform. [post] ( Pratyay A. )

Amazon Mobile App introduces Auto-Play Videos (Feb 20)

Amazon's mobile app has started auto-playing videos in product listings, marking a significant shift in how products are presented. This update underscores the increasing importance of video content for sellers, suggesting that listings with videos may stay caught up in engaging potential customers. [post] ( Joshua Rawe ? )

Sponsored Display now available on Amazon Business worldwide (Feb 17)

Amazon has expanded Sponsored Display to Amazon Business globally, allowing ads to appear on the homepage, search results, and product detail pages across desktop and mobile platforms. This update aims to broaden the reach of Sponsored Display campaigns, enabling advertisers to target business shoppers more effectively and promote exclusive business pricing and quantity discounts. [post] ( Himanshu Verma )

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