A PowerPoint trick not to ignore...
Rish Bhandari
Founder @ Content Beta | Superfast Product Marketing Content for B2B SaaS | Ship your marketing campaigns, brand and website, fast and affordably | Creative-as-a-service
A friend of mine frequently visits “Investor Relations” section of numerous companies. On one such occasion, he stumbled upon an Investor Presentation of a Global Auto major (BMW Jan 2014). I too was mesmerized by the look of a certain slide.
The following picture was able to focus on a specific geographical area and allow more text to be written. I termed this as “Magnifier”. Since then, I did a lot of trial-n-error exercises to replicate something similar in PowerPoint with least bit of efforts.
It requires:
- Making a duplicate of the original picture (Ctrl + D)
- Choose duplicate picture and go to “Picture Tools - Format” tab
- Choose “Crop” button and select “Crop to Shape” – preferable an oval shape
- Choose “Crop” button and select “Crop”
- Adjust the oval shape to focus on specific area of the picture
- Click outside the picture to finalise the effect
- Now feel free to add Picture Effects to the magnifier or increase its size
Watch our 4 mins. video on YouTube to see this trick in action. Click Here.
There are many more such visual effects that help your audience focus on specific areas of the slide and helps carry your message 10x times more effectively. I saw the concept of “Highlighter” & “De-Highlighter” used in a research report of one the Ivy League Consulting firm – Bain & Co. You can learn all this and more from our newly launched “PowerPoint Ninja” online program. Click here to know more more about pre-launch benefits.