??Powering Up Growth??
Mark Lerner
Director of Growth Marketing & Host of the RevAmp Podcast at DealHub | AI-powered CPQ, Contracts & Subscription Billing
As we fully immerse ourselves in the new year, I am feeling energized and excited after returning from the long holiday weekend. The Expanding Growth team has been working hard to bring you the best resources and information to help drive your company's success.
One of the things we've been focusing on is our Revenue Glossary, which has received awesome feedback from our readers. We're constantly adding more terms to it, so make sure to check it out and stay tuned for updates.
Introducing the Customer Success ??Power Pack??
We are excited to announce the launch of our new Customer Success Power Pack.
This pack includes resources from some of the top Customer Success leaders in the industry, including templates, calculators, and scorecards. We want to make it easy for our readers to access the information they need to drive success for their companies.
As a special offer, we are giving away access to the Power Pack to all new subscribers to the Expanding Revenue Newsletter this week only. So, if you haven't already, make sure to subscribe now to take advantage of this opportunity.
Top 5 Featured Customer Success, Revenue, and Retention Resources From Last Week
The Expanding Revenue newsletter is a daily curated list of the top resources for CS leaders from that day. Here is a list of the top five most popular resources from last week:
1. Unlocking the Potential of Value Realization for SMB Customers | Parative
SaaS companies face serious challenges when trying to achieve value realization with SMB customers.
Value realization is a crucial step for any business, as it helps to ensure that customers are getting the most out of their purchase and understand how their product or service can help them reach their goals.
These challenges include the lack of resources, a lack of understanding of product benefits, poor communication, and inadequate support. To overcome these challenges, SaaS companies should educate customers on product benefits, improve communication and increase support.
This article also discusses how success in value realization should be measured through customer success metrics such as retention rates and customer satisfaction scores.
2. Top 50 Customer Success Influencers 2022 | SmartKarrot
The editorial team at SmartKarrot put together this fantastic annual list of the top 50 Customer Success Influencers for 2022.
The list is based on overall influence in the form of industry impact, community contributions, thought leadership, followership, and other similar criteria.
3. Why Applying the Golden Rule to Customer Success Efforts Works | ClientSuccess
Want to take your customer success strategy to the next level? Learn about the Golden Rule of Customer Success and discover 8 guiding principles that will help you delight customers and achieve success. From understanding customer needs and goals, to creating an atmosphere of trust and prioritizing customer success over short-term profits, this article has everything you need to know.
4. Customer success engineers are crucial for startup growth—so why are they neglected? | FastCompany
Starting a new tech company is not an easy task and requires a lot of effort and focus on sales and marketing. However, in the rush to acquire new customers, the importance of the team responsible for maintaining everything is often overlooked: customer success engineers. These engineers play a crucial role in implementing and deploying a product, serving as coaches during the implementation of technical solutions and engineering the customer experience. In this article, learn about the three key pieces of an outstanding customer success team that are often overlooked, but can set your company miles apart from the competition in the long run: Alignment, Training, and Internal Communication.
5. How to Develop a Modern Customer Journey | CMSWire
In the ever-changing world of customer needs, it's crucial for businesses to focus on cultivating loyalty and retention after the initial purchase. A sophisticated data strategy can provide the insights necessary to meet customers where they are with the right messages. But, as many companies have found, it's not just about understanding the customer journey; it's about executing it effectively. In this article, learn about the latest trends in the customer journey and how technology and data can be used to build a strong reputation among customers and keep them loyal even as their behaviors and expectations change.
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