Powering Dealerships with Exceptional After-Sales Services

Purchasing a new car is one of life’s most exciting experiences, but it can be a complicated process, time-consuming and not an easy one to navigate.

While every potential customer’s journey begins differently, most consumers view the car buying experience as less than ideal,?and as dealerships, it is important to find solutions that not only generate sales, but also builds a long-lasting?customer base.

The type of service a customer receives?becomes the foundation of every sale at a dealership and or future servicing from the dealer.

Need to balance the wheel

The popularity of online research?means that buyers have become more knowledgeable about buying a car. As a result, consumers put more focus on their experiences at dealerships when looking at features of a car in person.

The biggest difference a dealership can make here is providing an interactive space where sales representatives pay attention to detail and give customers an opportunity to touch?and drive a vehicle.

Customer priorities are changing and the core ingredients of excellent service – employee competence, attitudes and behaviour – have become more important in setting dealerships apart than they were before. Most car buyers are young people and being technology savvy, they have already done their groundwork. What is left, is for the dealership to transform the customer’s journey of buying a car into a simple and convenient experience.

Fuel better experiences

The strong correlation between customer delight and retainment comes as no surprise to auto dealers. The happier a customer leaves the dealership, the more likely they will return the next time a vehicle need arises.

Dealerships must work to understand their customers’ pain points and implement strategies to resolve gaps in the overall experience. However, cutting down on bad experiences is not enough to sustain a competitive advantage.?Consumers expect to be wowed and they will choose the dealership that best caters to their expectations.

Customers do not want a mass-produced customer experience. They want a personalized experience that values them as individuals and if a dealership does not provide that type of connection, they will find a brand or business that will.

From simplifying the purchasing process to saving customers time, dealerships should aim to make each part of its ownership or servicing experience easier and worry-free, building customer ranks and revenues over time.

When it comes to winning the hearts of customers, a wholesome customer experience is the most important area a dealership can invest in to become the world’s most trusted company.

Driving forward

The late Abdulla Al Masaood, one of the founders of Al Masaood Group,?said that people don’t come to us just to buy a Nissan, they come to enjoy the services of Al Masaood.

In a world focused on customer experiences, dealerships must offer above-and-beyond service that keeps customers coming back after sales.

At Al Masaood Automobiles we take time to develop a personalized after-sales?customer experience that will pay off every time.?We are dedicated to?transparency,?deliver on our promise of time and quality,?offer accurate diagnosis, engage?and maintain a relationship with the customers by reminding them when their car needs to be serviced, for example.

We have a clear understanding of our customer behavior?and are always aware of what the trend is. We acknowledge that?our consumer base grows younger by the year, and we plan innovative ways to cater to them in an efficient manner.

We take a dynamic approach to people-centric models and disruptions within the industry, which has placed us on top of the game when creating experiences for each phase of the buyer’s journey.

We keep up with the current times through convenient solutions such as virtual sales-offering video conferencing with customers, virtual tours and presentations. For online financing and insurance, we offer customized?options to suit the customers’ requirements, while offering extended warranty and a quick turnaround on car servicing.

Al Masaood Automobiles recently?won the Global After-sales?Award from Nissan, which demonstrates the continued efforts of our services and parts team. We honor the hard work each and every one puts in to make us a success.

Dealerships investing in winning the hearts of their clients is important moving forward.?At Al Masaood, the sale of cars may mark the beginning of a customer-dealer relationship,?but?the real journey lies in after-sales.