A Powerful Year for VARTA and a Bright Future Ahead

VARTA has been making waves with a dynamic blend of innovative marketing, sustainability initiatives, and community-focused projects.?

We’ve seen our brand shine across multiple channels, pushing boundaries and leading the way in both consumer engagement and corporate responsibility. From high-profile campaigns to meaningful environmental action, we’ve electrified our audience and strengthened our position as a trusted name.?

A Powerful Presence with Sky Sports and ITVX??

VARTA has made a major splash with our high-impact football advertising and ITVX campaigns, ensuring we are seen by millions across the UK.?

By aligning with some of the biggest matches and footballing moments, our brand is reaching a wide, engaged audience, with over 15 million impressions.?

But we haven’t stopped there. We have also powered up our digital presence with a targeted ITVX Video-On-Demand campaign. Our UK broadcast VOD campaign was part of our Autumn/Winter initiative to promote sustainability, and delivered an impressive 727,273 impressions.??

Appearing in top programming like I’m a Celebrity Get Me Out of Here and Coronation Street, the campaign reached new audience segments while achieving a high 98.3% view-through rate.

With VARTA appearing in the homes of viewers during some of their most anticipated shows and sports, we are amplifying brand visibility and ensuring that consumers remember us long after the final whistle.?

Sustainability Partners with Bower and Scouts?

?At VARTA, we are committed to creating a sustainable future. Our grassroots recycling initiative with The Scouts is bringing us closer to local communities, engaging the next generation with hands-on recycling education.?

By empowering young Scouts, we are instilling lasting, environmentally conscious habits that extend far beyond the campfire.??

Additionally, our partnership with the Bower Recycling App is revolutionising how consumers track and recycle batteries.??

These initiatives are part of our commitment to making battery recycling more accessible, driving positive change for the planet.?

VARTA Loves Powering Communities Competition?

Our VARTA Loves Powering Communities competition celebrated the unsung heroes and organisations making a difference in local communities across the UK.?

From schools to charities, we're proud to support impactful initiatives that make a real difference where it matters most. The public helped us select two outstanding winners, each receiving a cash prize to further their cause and drive meaningful change.??

A huge congratulations to our first prize winners, Friends of Twickenham Primary Academy! Their dedication to creating a safe and engaging playground for students earned them the ￡1,000 prize fund.?

Congratulations to our runners-up, Hope Rescue. Their efforts to help animals in need won them ￡500 and a bundle of VARTA products.??

VARTA in The Grocer?

When it comes to reaching the trade audience, VARTA has been front and centre in The Grocer magazine.?

With a powerful presence in one of the most respected industry publications, we are showcasing our commitment to sustainability.?

The coverage gained in The Grocer is solidifying our position as a trusted partner in the trade, proving that VARTA is the go-to brand for both consumers and businesses alike.?

Looking Ahead?

With all the momentum we have built, we are excited for what’s to come. Stay tuned for more innovation, sustainability, and community-driven initiatives as we continue to power the future.?

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