Powerful Use of the LinkedIn Headline & Rank Order of Search Result

When you think of the Headline for an article in a newspaper, consider this. If the Headline in a newspaper really grabs you, you’ll probably read the article.?The same is true with the Headline?in your LinkedIn profile.?If someone visits your profile and like you’re Headline, They’ll read your profile.?It’s that simple.

The Headline field in your profile is a powerful tool but a lot of LinkedIn users don't put in compelling content that will draw other LinkedIn users to read your profile. Let's take a look at what many LinkedIn user put in this field.

Notice the second profile on row for Wagmad Ahmad has no Headline at all. That really hurts since I don't know his job title or the main things that he does. My sense is that most people would ignore this profile due to the lack information we just mentioned.

On the profile for Subham, Penday, his Headline tell us he's an business owner but it doesn't say what is company's name is or what it does. Again, this could cause other LinkedIn users to pass over his profile.

Now let's look at my profile to get some ideas for what we can put in the Headline. First, have my job title Cutting Edge Career Coach. My job title could just be Career Coach but I added on Cutting Edge at the beginning to highlight the fact that I use Cutting Edge techniqjues in creating resumes for my clients. Also, notice how the Headline starts with a green check mark that says Yes, I can do all the things in my Headline. I created this check mark in MS Word, copied it to the clipboard, and then pasted it into my Headline.

After my job title, I have a series of key things I can do for my clients, such as MASTER RESUME WRITER, LINKEDIN EXPERT, CAREER PORTFOLIO, INTERVIEW COACHING, and SALARY NEGOTIATION COACHING. Now the reader knows exactly what services I provide. But there's one more benefit to doing this. These items are all Keywords.

Finally, I added my 7 word Brand to the end of my Headline. It's called Pioneer in Winning Job Search Strategies. This tell viewers I have developed a number of job search strategies that I use to help my clients Win a Job Fast.

If a hiring manager is looking for people with these skills, he'd first enter all these Keywords in the Search box and then execute the search. The LinkedIn search engine would then look for all people who have these skills. Then it tries to rank order the profile in the search result. Once criteria for doing this is how may occurrences of the Keywords are in a person's profile. The more occurrences you have in your profile, the more likely you are to be ranked high in the search result and you might be one page 1.

So if you make sure you have all your Skills/Keywords, are in the Headline, About section, Skills section, and in each of your jobs in the Experience section, you have a good chance of showing up on page 1 of the search results. If you aren't on page 1 or 2 of the search results, there's you won't even be seen.

One last important thing, Keywords are not the only thing that get you ranked higher in the search result. If you do a Post, send Photos or Videos, create an Event, write an Article, participate in Group Conversations, and using Hashtags, putting the max number of skills in the Skills, and more. All of these things govern you rank in LinkedIn search results.

So now you know what controls where you show up in Search results. If you're not ranked high, there's a good chance you won't be viewed by other users.

Good luck!

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