The powerful trick every recruiter is missing, according to Peter Forshaw

I’m Mark Fairlie and in my time, I’ve worked with well over 100 recruitment consultancies. I’ve helped them promote their expertise, insight, and services to prospective clients. We got some truly great and enormous results for them.

After selling my old business, I opened a copywriting agency. As you know, copywriters are the people who make words sound amazing – words that engage, demand attention and provoke response from the people who read them. There are now three such wordsmiths here beavering away making customers sound so good – including me.

Britain’s leading FM recruitment consultant gets in touch

Just after launching The Copy Writing Project, Peter Forshaw contacted me. Peter runs the leading facilities management recruitment firm in the UK, Maxwell Stephens. An outstanding, professional, and highly-focused company, Maxwell Stephens has an unparalleled track record of placing exactly the right person into exactly the right role.

With their obsession for being the best, Peter looked at everything Maxwell Stephens did so well and wondered what room for improvement there still was?

“I looked around the industry and was struck that nearly every job description out there was about as engaging as reading the ingredients on the side of a breakfast cereal packet”, said Peter. “They were all so grey. So matter-of-fact. 99% of job adverts aren’t fit for purpose.” 

The problems bad job ads are always causing

If online dating ads were as unengaging and as unprepossessing as your average job advert, eHarmony and Match.com would have gone bust years ago. Two or three short paragraphs followed by two or three pages of bullet-pointed responsibilities and expectations aren’t going to get under the skin of the guy or girl you’ve just private messaged.

Uninspiring job ads really just rely on the wage figure and the job title to draw attention. Of course, they’re important. But it needs so much more. Think about a time in your own personal career when you’ve been somewhere for a while. You know the company, you know the people, you might even be in line for a promotion.

A great wage is only one reason to consider switching sides. And it’s hard to switch from something you know (even if you’re not massively enthusiastic about it) to something brand new.

“Just like other recruiters, there might a little surge of enthusiasm in a candidate when they first see a job ad. But, what’s the best way to make and keep an applicant super-enthusiastic?”

We spend more time at our job than we do with our spouse. At least if we time it right! :-) So the advert you use for your job description has to be written to get an applicant excited and involved straight away.

“That’s why we approached Mark,” said Peter. “He’s got a huge reputation in marketing and advertising. One that took him 20 years to build. We sent him over all the notes we’d made when we won a highly prestigious placement for one of the world’s best-known and best-loved sports organisations. Within a day, he got his job ad and description back to us.”

“Mark’s advert got an unprecedented response – it was full-on”

“The number of enquiries shot up. Even better, the quality of those candidates was astonishing. Third, as we whittled down the candidates and sent them through the interviewing process (two face-to-face and one telephone), their enthusiasm didn’t drop one little bit.

“There were no last minute pull-outs. No phone call from the client asking if our eleven o’clock interview was running late or had fallen down a sinkhole. It was so smooth, the whole thing.

“We send Mark and his team 20 or more job adverts a month. The quality doesn’t dip. And we keep seeing the same results that we got on the first one we did with him,” says Peter.

“We’ve now signed him up for a year. Every other recruitment company can work with him but he can’t work for any facilities management recruiters. He’s since re-written our website and now takes care of our blog. We’re not at the end of January 2017 yet but it’s been a record start to the year.”

Getting amazing outcomes for our recruitment consultant customers

I love working with Peter. I love working with recruitment agents. I know how hard you graft. You can rest assured I’ll work just as hard for you.

Give me your next 5 jobs and let me and my team get the same results for your recruitment agency as we have done for Peter and his world-class team. The list price for 5 job adverts and descriptions is ￡500. Respond to this post and I’ll drop that to ￡300 - saving a massive 40%. What’s more, if you aren’t 100% absolutely over the moon with your first advert, cancel it and walk away with a full refund.

I am absolutely certain of the massive value this service will add to your growing, ambitious agency. Call or email The Copy Writing Project team now.

Til the next time,

Mark Fairlie

The Copy Writing Project

[email protected]

www.thecopywritingproject.co.uk

0191 300 8969

PS. 40% discount for booking your first 5 job advert descriptions with us. “This is money really well spent”, says Peter Forshaw, FM recruitment legend. Just ￡300 or ￡60 per position.

PPS. Peter’s signed us up for 12 months so we can’t do any work for facilities management recruiters.