Powerful Storytelling
Share Personal Anecdotes and Illustrations.?
If you want to get the attention of an audience and hold their attention, then tell a story.?Storytelling is the most powerful means of communication known to man because it’s personal and memorable.?
Storytelling was critical before people could read and write.?It still runs deep in our DNA.?
Similar to storytelling, sharing a personal antidote or illustration can also engage an audience.?This can endear you to the listener because it makes you more real.?The listener thinks, “He’s just like me.”
Whether storytelling, sharing anecdotes or illustrations, the result is that the audience’s defenses go down; their attention goes up and they will absorb more of your communication.
"Look at any great enterprise and invariably its mission drives its strategy, not the other way around.?And it all starts with a story.”??Greg Satell