Powerful little pictures

I own a mobile phone, I’m sure you do too… and I’m sure we all know what an emoji is. What fascinates me is the fact that without us knowing exactly what each individual emoji means, we use them anyway for communication.

 There probably is a textbook explanation out there which we all missed in the last iOS update (I think I’m due another one actually!). But it doesn’t matter, we freely use them at will and feel our conveyed messages are completely obvious, especially to our intended recipient/s. 

Have you ever thought about the power these small pixel bundles have? How incredible it is that universally with a simple ??, someone is saying “Cool”. 

Emojis aim to portray an idea in the simplest terms and in a universal way.

That’s also what a logo is meant to do, and the colourful emoji keyboards constantly remind me of how a big idea can be conveyed in the smallest of images. 

I’m a designer, and I love creating logos. What may not be obvious, however, is the fact that some of the best logos have taken the longest time to create. It’s not just someone’s favourite colour or “something my daughter drew and I really liked it”. It’s a graphic that has been created through researching the brand, identifying the core, brainstorming all approaches, testing on multiple platforms, having tweaks made, and then being tweaked again, and again - all to make sure it portrays the brand message or messages in a simple and universal way. 

If you want a great logo, you have to understand, that is the only pathway to get there.

A good logo comes in many forms, and like the Nike swoosh, can cost very little. But it’s never about the cost at the end of the day, it’s about the message it’s sending, the feeling it’s creating, and most importantly it being obvious and identifiable by the viewer. 

So, how is your logo? Is it covering all the ideas, values and emotions you want it to? Do you even like it? Does it work on mobile? Does it work on TV? Is it obvious? Is it memorable? 

I hope so – get in touch if not… ??