A Powerful Lead Generation Content Strategy.

The Challenges and Strategies of Writing Your Own Lead-Generating Content!

In today’s competitive digital landscape, creating content that effectively generates leads is both an art and a science.

Businesses face numerous challenges in crafting content that not only captivate their audience but also drives meaningful actions and generates leads. Whether it's identifying the right audience, integrating persuasive call-to-action elements, or maintaining a balance between value and promotion, writing lead-generating content requires a thoughtful approach.

Today I’ll dive into the core challenges businesses encounter when trying to attract potential customers through content. More importantly, I’ll outline and proven strategy by one of the world’s top online marketers, Alex Hormozi. ?

The 80/20 Rule.

80% of your content should be based on Adding Value & Educating without Selling!

20% of your content should be based on Adding Value, Social Proof and a CTA.

Alex Hormozi

Alex Hormozi is an entrepreneur, author, and business strategist known for helping businesses scale quickly.

He co-founded Acquisition.com, where he helps companies grow by refining their offers and improving their marketing strategies.

Hormozi gained recognition through his book $100M Offers, which outlines his approach to creating irresistible offers for business growth.

He started by scaling his own gym businesses and later transitioned into mentoring other entrepreneurs in various industries, focusing on sales, marketing, and value creation.

About The Offer Creation Framework.

Alex Hormozi's offer creation framework is a structured approach to building high-converting offers for businesses, designed to increase value and attract more customers. It's based on his book $100M Offers: How to Make Offers So Good People Feel Stupid Saying No.

The Offer Creation Framework

Breakdown:

?????? Target Audience: Clearly define your ideal customer and their pain points.

?????? Core Offer: Be specific about what you're selling and the problem it solves.

?????? Bonuses: Add extras that complement the main product and increase value.

?????? Guarantees: Reduce risk with strong guarantees (e.g., money-back, satisfaction).

?????? Value Equation:

?????? Maximize perceived gain (dream outcome, likelihood of success).

?????? Minimize pain (time delay, effort, and sacrifice).

?????? Price Anchoring: Show the full value, then introduce a smaller, compelling price.

?????? Urgency & Scarcity: Use time limits or quantity restrictions to drive immediate action.

?????? Social Proof: Leverage testimonials and case studies to build trust.

?????? Action Steps: Make it easy for the customer to buy.

?????? Overdeliver: Exceed expectations to build loyalty.

1. Target Audience Clarity

Identify your market: Start by clearly defining who your ideal customer is. The more specific, the better. This includes understanding their pain points, desires, and needs.

2. Crafting the Offer

Product/Service Core: What exactly are you selling? Be clear about what your product or service solves or delivers.

Bonuses: Add supplementary products, services, or resources that increase the perceived value of the main offer. Bonuses should complement the main product and make it more attractive.

Guarantees: Reduce the perceived risk for the customer by offering guarantees like money-back guarantees, satisfaction promises, or performance-based assurances.

3. Value Stacking

Value Equation: Alex Hormozi explains that to create an irresistible offer, you need to increase the perceived value in the customer’s eyes while reducing the perceived risk and effort.

Dream Outcome: Make it clear what the client stands to gain.

Perceived Likelihood of Achievement: Show the client how likely they are to succeed by using your product or service.

Time Delay: How quickly can they expect results? The faster, the better.

Effort & Sacrifice: The less effort required from the customer, the more valuable the offer becomes.

4. Price Anchoring

Hormozi suggests using price anchoring to show customers how much value they are getting. Start by showing the total value of the offer (core product + bonuses), and then introduce the actual price, which should seem small compared to the perceived value.

5. Urgency and Scarcity

Urgency: Include time-sensitive offers or limited-time deals to encourage immediate action.

Scarcity: Create a sense of scarcity by limiting the number of offers available or the time window for purchasing.

6. Social Proof and Testimonials

Use customer reviews, success stories, and testimonials to demonstrate that others have benefited from your offer. This increases trust and perceived value.

7. Action Steps

Make it easy for the customer to buy. Remove friction from the buying process by providing clear instructions and a simple way to complete the purchase.

8. Overdeliver

Always aim to overdeliver on the promise. Deliver more value than expected to encourage long-term customer loyalty and referrals.

This framework, when applied effectively, positions your offer as not just valuable but essential, making it hard for potential customers to say "no.

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Example for an Accountant – Actual Post text.

?

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?????? A full audit of your financial statements + a personalized tax strategy that guarantees you'll minimize your tax liability this year.

?????? Free access to our "Tax Saving Tips for Business Owners" eBook (valued at $499) and a 30-minute consultation to discuss your long-term financial goals.

?????? If we don’t save you at least $5,000 on taxes, you’ll get a full refund—no questions asked!

?????? This offer is limited to just 10 clients this quarter, so act fast to secure your spot.

?????? See how [Client Name] saved $12,000 in taxes last year while streamlining their financial processes with our help.

?????? Ready to optimize your finances and save on taxes?

Book your free consultation today!

Don’t wait until it’s too late—take control of your finances now and experience stress-free tax seasons!

?

Here’s a customizable example of how to use Alex Hormozi's Offer Creation Framework for a generic business type.

Just replace the placeholders with specifics about your business.

?

Transform Your [Business Type] with Our Unbeatable Offer!

?? Are you struggling to achieve your [specific goal or outcome related to your business]? Do you want to [benefit your target audience is looking for] without the usual hassle?

?? Our Offer:

For a limited time, we’re providing an Exclusive [Service/Product] Bundle designed just for you! This includes:

1. ?[Service/Product 1]: [Brief description of the benefit it provides].
2. ?[Service/Product 2]: [Brief description of the benefit it provides].
3. ?[Service/Product 3]: [Brief description of the benefit it provides].

?? Why Choose Us?

?????? ?Experience: We’ve helped [number] clients achieve [specific results] in [specific time frame].

?????? ?Customized Solutions: We tailor our offerings to meet your unique needs, ensuring you get the best results.

?????? ?Proven Success: Check out our testimonials from happy clients who have transformed their [business/situation].

?? Call to Action:

Ready to elevate your [business type] to the next level? Comment "I’m In!" below or send us a direct message to claim your FREE Consultation and see how our solutions can work for you!

?? Don’t wait—this exclusive offer is available until [insert end date]. Let’s work together to achieve your goals!

In Summary:

The Offer Creation Framework by Alex Hormozi emphasizes identifying the customer’s "dream outcome" and addressing obstacles that prevent them from achieving it. Key components include bundling complementary solutions, leveraging risk-reversal techniques like guarantees, and creating urgency or scarcity to prompt immediate action. Ultimately, this framework empowers businesses to stand out, attract high-quality customers, and scale effectively

Here's to your continued LinkedIn for business success.

If you enjoyed this article, Click here to watch my LinkedIn for Business video.

Regards from

Derick

P.S. Follow me, Derick Mildred for More LinkedIn for Business Tips & a Daily Dose of Inspiration. ????

P.P.S Subscribe to DerickMildred.com here.?