Powerful AI Marketing Tools You Have to Try in 2023

Artificial Intelligence (AI) has become an essential component of modern businesses, providing innovative solutions that increase productivity, streamline operations, and improve customer experiences. AI tools offer a range of capabilities—from natural language processing to image generation and transcription—that help businesses achieve their goals. In 2023, the AI market is expected to reach $267 billion, with startups and small businesses leveraging AI to compete with established players. This blog post will introduce you to the top 8 AI tools for startups and small businesses in 2023.

AdCreative

Are you looking for an easier way to create ads and social media content? AdCreative.ai can help! Thier AI-powered banner automation software makes it simple to create high-quality content in just a few minutes. Plus, with the 7-day free trial, you can see for yourself how the platform can benefit your business.

PROS

• Time Efficiency: AI-powered creative tools can generate content quickly, saving you time compared to creating content manually.
• Cost-Effective: Automating creative tasks can be cost-effective, as it reduces the need for hiring additional creative professionals or agencies.
• Consistency: AI-generated content can maintain a consistent style and tone, which is crucial for branding and marketing efforts.
• Variety: AI can produce a wide range of content types, including text, images, videos, and more, providing versatility in your marketing efforts.
• Scalability: AI tools can easily scale to meet increasing content demands without a corresponding increase in human resources.
• Data-Driven Insights: Some AI creative tools offer analytics and insights, helping you understand what content resonates with your audience.
• Multilingual Support: AI tools can often generate content in multiple languages, enabling you to reach a global audience.

CONS

• Quality Concerns: AI-generated content may lack the nuance, creativity, and human touch that professional creatives can provide, potentially leading to lower-quality results.
• Lack of Originality: AI can generate content based on existing data, potentially leading to unoriginal or repetitive content that doesn't stand out.
• Limited Creativity: AI tools might not be able to handle complex creative tasks or generate entirely novel ideas.
• Learning Curve: Users may need to learn how to use AI creative tools effectively, which can be a barrier for some individuals or teams.

Notion

You can call Notion a note-taking and idea-organizing platform, like a lot of Notion alternatives, but it's also so much more than that. For instance, you can use Notion to take notes, track your progress, create a mood board for art, and organize project details.

Notion AI

Recently released, Notion AI, is the new AI-powered writing assistant integrated into Notion, aims to elevate your writing experience with helpful suggestions. Try for free here.

PROS

• Versatile: Notion is highly versatile and can be used for a wide range of tasks, from note-taking and project management to database creation and collaboration.
• Customizable: You can customize Notion to fit your specific needs by creating your own templates, databases, and workflows.
• Collaborative: Notion offers real-time collaboration, making it easy to work on projects with team members or colleagues in different locations.
• Cross-platform: It's available on multiple platforms, including web browsers, desktop (Windows and macOS), and mobile (iOS and Android), ensuring you can access your content from anywhere.
• Rich Content Support: Notion supports various types of content, including text, images, videos, files, tables, and more, making it a comprehensive tool for content creation and organization.
• Database Capabilities: Notion's databases and relational properties allow you to create complex data structures for tasks like CRM, task tracking, and project management.
• Templates and Pre-built Blocks: Notion provides a variety of templates and pre-built blocks that can save you time when creating new pages or databases.
• Integration: It offers integrations with popular apps like Google Drive, Slack, Trello, and more, enhancing your workflow and productivity.

CONS

• Pricing: While it offers a free plan, the more advanced features and collaboration options come with a cost, which might be prohibitive for some users.
• Performance: Notion can be resource-intensive, leading to slow performance on older devices or in complex workspaces.
• Export Limitations: Exporting your data from Notion can be challenging, and the exported formats may not retain all the formatting and functionality.
• Mobile Editing Limitations: While the mobile app is useful, it may not provide the same level of functionality and ease of use as the desktop version, particularly for complex tasks.
• Lack of Native Markdown Support: Notion's Markdown support is limited compared to some other note-taking tools, which can be a downside for Markdown enthusiasts.

Synthesia

Synthesia is the #1 AI Video Creation Platform. Their AI Video Generator enables everyone to create professional videos without mics, cameras, actors or studios.

Synthesis AI is a pioneer in the synthetic data space, offering a platform for creating information that's generated artificially using algorithms. Synthetic data is often used as a substitute for test datasets of new products and tools, as well as artificial intelligence training.

Try it here

PROS

1. Content Generation: Synthesis AI can quickly generate a large volume of content, saving time compared to manual writing. It can maintain a consistent tone and style throughout a document or project.
2. Diverse Applications: Synthesis AI can be used for various purposes, such as generating marketing copy, product descriptions, blog posts, and more. It can generate content in multiple languages, broadening your audience reach.
3. Idea Generation: Synthesis AI can help generate ideas and concepts for creative projects or content topics. It can create content outlines or drafts that writers can then expand upon.
4. Cost-Effective: It can reduce the need for hiring additional content creators, which can save on labor expenses.
5. Time Savings: Content can be generated quickly, allowing for faster content production and publishing.
6. Data-Driven Insights: Synthesis AI platforms often provide analytics and data on content performance, helping you refine your content strategy.
7. Aid for Writers: Writers can use Synthesis AI as a tool to assist them in the writing process, providing suggestions and generating ideas.

CONS

• Quality Concerns: Synthesis AI may produce content with inaccuracies or factual errors. Generated content may lack the creativity and nuance of human-written content.
• Plagiarism Risk: Over-reliance on Synthesis AI can result in content that is not sufficiently unique, potentially leading to plagiarism issues.
• Limited Understanding: Synthesis AI may struggle with understanding context and generating content that is contextually relevant.
• Initial Setup and Learning Curve: Getting the most out of Synthesis AI often requires an initial learning curve and customization.

ChatGPT

ChatGPT is an AI-powered natural language processing tool designed to engage in human-like conversations and offer a wide range of functionalities. This language model can respond to inquiries and aid you in various tasks, including drafting emails, creating essays, and coding assistance.

GPT 4 (paid version of ChatGPT)

As GPT-4 is a substantial multimodal model, with a strong emphasis on its multimodal capabilities, it can effectively process both textual and visual inputs, generating human-like text as output.

For instance, when employing GPT-4, you can upload a worksheet for it to analyze and provide responses to questions. Similarly, it can interpret uploaded graphs and perform calculations based on the presented data. It is also integrated with Canva.

Get started with my CHATGPT Cheatsheet for free! > https://savannasspace.notion.site/ChatGPT-Prompts-Tools-and-Tips-5c6aed85eac54d4caa3f7a6711d6dab3?pvs=4

Pros

• Convenience: ChatGPT provides instant access to information and assistance without the need for human intervention, making it available 24/7.
• Efficiency: It can quickly generate responses and perform tasks, which can save time and streamline processes.
• Scalability: ChatGPT can handle a large number of queries simultaneously, making it scalable for businesses and organizations.
• Consistency: It consistently follows guidelines and doesn't get affected by emotions or external factors, ensuring uniform responses.
• Multilingual Support: ChatGPT can communicate in multiple languages, facilitating global interactions and accessibility.
• Cost-Effective: Compared to hiring and training human support agents, using ChatGPT can be cost-effective in the long run.

Cons

• Accuracy: It may generate incorrect or misleading information, especially if the input data is inaccurate or biased.
• Limited Contextual Understanding: ChatGPT may struggle to understand complex or nuanced contexts, leading to irrelevant or incorrect responses.
• Regulatory Challenges: The use of AI chatbots may face regulatory hurdles and compliance issues, depending on the industry and region.
• Maintenance and Training: Regular maintenance and continuous training are required to keep ChatGPT up to date and effective.

Recast

RecastAI takes the hassle out of reading long articles, by turning them into entertaining, informative, and easy-to-understand audio conversations. get the appRecast takes the hassle out of reading long articles, by turning them into entertaining, informative, and easy-to-understand audio conversations.

In short, Recast turns any text you care about into a short, news-style explainer podcast using AI.

Get the app

PROS

• Convenience: It saves users time and effort by summarizing long articles into concise audio conversations, allowing them to multitask or consume content on the go.
• Engagement: Audio conversations can be more engaging and relatable compared to traditional text, making it easier for users to connect with the content.
• Content Variety: It can turn various types of written content, such as news articles, blog posts, or research papers, into spoken content, offering versatility in content consumption.

CONS

• Loss of Context: While Recast.AI can summarize articles, it may not capture the full context or nuances present in the original text, potentially leading to misunderstandings.
• Accuracy: The accuracy of the audio conversion depends on the quality of the AI's text-to-speech and natural language processing capabilities. Errors in pronunciation or misinterpretations of complex text may occur.
• Limited Customization: Users may have limited control over the tone, pace, or voice of the generated audio content, which can affect the overall listening experience.

GetResponse

GetResponse is a comprehensive email marketing platform that provides small businesses, solopreneurs, coaches, and marketers with powerful and affordable tools to grow their audience, engage with their subscribers, and turn subscribers into paying customers.

The GetResponse AI Email Generator is an easy way to create engaging and attention-grabbing newsletters. Our AI can prepare the whole message for you based on your answers to a few short questions. If you are stuck for ideas or not sure how to put your thoughts into an interesting and easy to read text, this is the perfect solution for you.

PROS

• User-Friendly Interface: GetResponse provides an intuitive and user-friendly interface, making it easy for users to navigate and set up email marketing campaigns.
• Email Marketing Tools: It offers a wide range of email marketing features, including customizable email templates, A/B testing, and advanced segmentation.
• Marketing Automation: GetResponse offers robust marketing automation capabilities, allowing you to create complex workflows and automate repetitive tasks, which can save time and increase efficiency.
• Landing Page Builder: You can create professional-looking landing pages using GetResponse's drag-and-drop landing page builder, which is helpful for lead generation.
• Webinar Hosting: GetResponse has integrated webinar hosting capabilities, allowing you to host live and automated webinars to engage with your audience.
• Autoresponders: You can set up autoresponders to send automated follow-up emails based on user actions, helping nurture leads and improve customer engagement.
• Analytics and Reporting: GetResponse provides detailed analytics and reporting tools to track the performance of your email campaigns and make data-driven decisions.
• List Management: It offers list segmentation and management tools to organize and target your email subscribers effectively.
• Integration Options: GetResponse integrates with many third-party apps and services, including e-commerce platforms, CRM software, and social media networks.

CONS

• Learning Curve: While it's user-friendly, the platform may still have a learning curve for beginners, especially when setting up complex automation workflows.
• Limited Free Plan: GetResponse offers a free trial, but its free plan is limited in features and may not be sufficient for businesses with substantial email marketing needs.
• Design Limitations: While the email templates are customizable, some users may find them less flexible than other email marketing platforms.
• Deliverability: The deliverability of your emails can vary based on your email list quality and content. It's essential to maintain a clean email list and follow email marketing best practices to ensure good deliverability rates.
• Limited E-commerce Features: While GetResponse offers some e-commerce integrations, it may not be as robust in this area compared to specialized e-commerce marketing platforms.
• Limited CRM Functionality: The CRM capabilities of GetResponse are not as advanced as standalone CRM software, which might be a drawback for businesses heavily reliant on customer relationship management.
• No Built-in SMS Marketing: Unlike some competitors, GetResponse does not offer built-in SMS marketing features.

Pictory

Pictory is a cloud-based video creation software that automatically converts long-form text and video content into short videos for social sharing using artificial intelligence (AI) technology. The platform offers white-labelling capabilities, which allows users to personalize the videos with custom logos, colours and fonts to establish brand identity.

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PROS

1. User-Friendly Interface: Intuitive and user-friendly interface that allows even those without extensive video editing skills to create engaging content.
2. Time-Efficient: It can save content marketers a significant amount of time as compared to manually creating videos from scratch or using complex video editing software.
3. No Need for Expensive Software: Won't have to invest in expensive video editing software or hire professional videographers, reducing costs.
4. Visual Storytelling: It can help content marketers tell their stories effectively through visuals, which can be more engaging and memorable than text or images alone.
5. Efficient for Social Media: Creating short, attention-grabbing videos for social media marketing campaigns

CONS

1. Limited Creativity: While templates can be useful, they may limit the creativity of content marketers who want to create unique and highly customized videos.
2. Watermarked Content: Watermarked videos created using their services, which can look unprofessional unless a premium subscription is purchased.
3. Limited Advanced Features: Lacks advanced features and effects that professional video editing software offers, which could be a drawback for those seeking more sophisticated video production.

Descript

Descript is a video and audio editor that allows you to edit via a transcription instead of just waveforms. That means you can make edits to the text and the program will automatically make those edits to the video or audio file. It’s by far the easiest and fastest editing tool I’ve ever used!

PROS

• User-Friendly Interface: Descript provides an intuitive and user-friendly interface, making it accessible for both beginners and experienced users.
• Transcription: It offers automated transcription services, which can save a significant amount of time compared to manual transcription.
• Text-Based Editing: Descript allows you to edit audio and video as easily as editing text, which can be a game-changer for content creators.
• Collaboration Tools: The software includes collaboration features, such as real-time editing and commenting, making it suitable for collaborative projects.
• Multi-Track Editing: You can work with multiple tracks and layers, making it suitable for advanced audio and video editing tasks.
• Text-to-Speech: Descript includes a text-to-speech feature that can be useful for generating voiceovers or for accessibility purposes.
• Version Control: It provides version control, allowing you to revert to previous versions of your project if needed.
• Export Options: Descript supports various export options, including exporting to common video and audio formats, making it versatile for different platforms.
• Noise Reduction: It includes tools for noise reduction and audio cleanup, improving the overall quality of your recordings.
• Podcast Editing: Descript is a popular choice for podcasters due to its ease of use and podcast-specific features.

CONS

• Resource Intensive: Editing larger files or complex projects may require a powerful computer, as Descript can be resource-intensive.
• Transcription Accuracy: While automated transcription is a great feature, it may not always provide 100% accuracy, especially with accents or technical terminology.
• Learning Curve: Despite its user-friendly interface, there can still be a learning curve, especially for users who are new to audio and video editing.
• Limited Advanced Effects: While Descript is suitable for basic to intermediate editing, it may lack some of the advanced effects and features found in dedicated video or audio editing software.
• Export Watermark: The free plan includes a Descript watermark on exported files, which can be removed by subscribing to a paid plan.
• Storage Limits: There may be storage limitations on the free or lower-tier plans, which can be a concern if you have a large amount of media.
• Integration Limitations: While Descript supports integrations with other tools, the ecosystem may not be as extensive as some other editing software options.

Bricabrac

Low-code/no-code platform for building web applications. Small businesses can use this tool to create customized applications with artificial intelligence capabilities to automate workflows and improve customer experiences. The platform provides seamless integration with other AI tools, making it easy for businesses to create a fully integrated AI solution.

PROS

• ccessibility: Bricabrac allows individuals with little to no coding experience to create apps, democratizing app development and making it accessible to a wider audience.
• Time-Saving: Users can generate apps quickly by describing their requirements instead of spending hours writing code, potentially accelerating development timelines.
• Cost-Effective: By eliminating the need to hire skilled developers, Bricabrac may reduce app development costs, making it an affordable option for small businesses and startups.
• Rapid Prototyping: It's an excellent tool for rapid prototyping and testing app concepts or ideas before committing to full-scale development.
• Reduced Learning Curve: Users don't need to learn complex programming languages or frameworks, making it easier for non-technical users to get started.
• Consistency: Bricabrac may help maintain a consistent design and functionality across different parts of the app since it generates code based on predefined templates and rules.

CONS

1. Limited Customization: The generated apps may lack the level of customization and flexibility that hand-coding offers. Users might be limited in terms of design and functionality options.
2. Complex Requirements: For complex or unique app requirements, Bricabrac's AI may struggle to accurately interpret and generate the desired features, leading to suboptimal results.
3. Scalability: It might be challenging to scale and evolve the app as the project grows or as new requirements emerge, as the generated code may not be easily extensible.
4. Quality and Bugs: There's a risk of generated apps containing bugs or inefficiencies, as the AI might not produce error-free code or optimize it for performance.
5. Lack of Full Control: Users may have limited control over the inner workings of the app, which can be a drawback for those who prefer fine-grained control over their projects.
6. Long-Term Viability: The long-term viability of using Bricabrac may be uncertain, as the technology and platform may evolve or become obsolete over time.

Otter.ai

Otter.ai is an AI transcription tool and note-taker for meetings. This tool uses natural language processing to transcribe audio and video recordings into text. Otter.ai helps businesses automate the transcription process, create searchable databases of meeting content, and simplify the sharing of meeting notes.

PROS

• Accurate Transcription: Utilizes advanced speech recognition technology to provide accurate transcriptions of audio recordings, making it useful for meetings, interviews, and lectures.
• Real-Time Transcription: Can transcribe audio in real-time, allowing you to follow along with spoken content as it happens, making it an excellent tool for live events and discussions.
• Searchable Content: The transcriptions created are fully searchable, making it easy to find specific information or keywords within your recordings and notes.
• Organization: You can organize your transcriptions and notes into folders, making it easier to manage and access your content.
• Collaboration: Offers collaboration features, allowing multiple users to edit and share transcriptions and notes. This can be beneficial for teamwork and group projects.
• Integration: It integrates with popular productivity tools like Zoom, Google Calendar, and Dropbox, streamlining your workflow and making it easier to access your recordings and transcriptions.
• AI-Generated Summaries: Can generate summaries of your transcriptions, helping you quickly understand the key points without reading through the entire transcript.

CONS

• Pricing: The more advanced features of Otter.ai, such as higher transcription limits and custom vocabulary, are available only with paid plans, which may be expensive for some users.
• Accuracy Limitations: Accuracy is generally good, it may struggle with certain accents, background noise, or complex technical jargon, leading to errors in transcription.
• Limited File Types: Primarily works with recorded audio, which means it may not be the best choice for transcribing video content or non-audio files.

• Exclusive: ChatGPT-owner OpenAI is exploring making its own AI chips.
• As part of its 10th birthday celebrations, web-based design platform Canva is releasing Magic Studio — a new suite of AI-powered design tools that aim to make content creation more accessible to everyone, regardless of previous design experience.
• Reka, the AI startup founded by researchers from DeepMind, Google and Meta, has announced Yasa-1, a multimodal AI assistant that goes beyond text to understand images, short videos and audio snippets.
• Microsoft CEO Satya Nadella Says AI Could Only Tighten Google’s Stranglehold on Search.
• Traditional benchmarks like the Turing Test are being challenged as outdated. Mustafa Suleyman, a prominent figure in the AI community and co-founder of DeepMind, has proposed a novel approach to gauge the intelligence of AI: its ability to generate wealth.[1]
• SoftBank CEO Son says artificial general intelligence will come within 10 years.
• Hugging Face Collaborates with Microsoft to launch Hugging Face Model Catalog on Azure.
• Artificial intelligence such as ChatGPT to be allowed in Australian schools from 2024.
• Tesla’s humanoid robot, Optimus, has taken a giant stride forward in its development journey. The official Tesla Optimus account on X has shared a new video showcasing the robot’s remarkable progress that has left tech enthusiasts and robotics aficionados in awe.
• Bain & Company is pleased to confirm more details of its pioneering use of artificial intelligence tools it has developed and is deploying worldwide to equip its 18,500-strong multi-disciplinary teams with an extensive and powerful suite of cutting-edge AI technology.
• Meta’s Llama 2 Long AI Model Stuns with Next-Level Responses, Outperforming Rivals.
• Stability AI Releases Stable LM 3B Language Model for Portable Digital Devices.
• iPhone designer Jony Ive is reportedly talking to OpenAI CEO Sam Altman about making an AI hardware device.
• Visa announced today that it plans to invest $100 million in companies developing generative AI technologies and applications “that will impact the future of commerce and payments.”
• More than 40% of labor force to be affected by AI in 3 years, Morgan Stanley forecasts.
• Tom Hanks: Don't fall for "AI version of me" promoting dental plan.
• Microsoft Researchers Introduce AutoGen: An Artificial Intelligence Framework for Simplifying the Orchestration, Optimization, and Automation of LLM Workflows.
• StoriaBoard helps filmmakers, marketers and other storytellers pre-visualize stories. Simply upload your script, select a visual style, and generate hundreds of frames in seconds.
• Will Hurd Releases A.I. Plan, a First in the Republican Presidential Field.
• Sam Altman says AI systems will automate some tasks but also lead to ‘new and much better jobs’.

Sources:

https://www.marktechpost.com/2023/09/30/microsoft-researchers-introduce-autogen-an-artificial-intelligence-framework-for-simplifying-the-orchestration-optimization-and-automation-of-llm-workflows/?amp

https://www.producthunt.com/posts/storiaboard

https://www.nytimes.com/2023/09/20/us/politics/will-hurd-ai-plan.html

https://www.businessinsider.com/openai-sam-altman-ai-will-automate-tasks-create-better-jobs-2023-9?amp

https://www.businessinsider.com/chatgpt-head-iphone-designer-jony-ive-ai-device-openai-report-2023-9?amp

https://techcrunch.com/2023/10/02/visa-earmarks-100m-to-invest-in-generative-ai-companies/

https://www.cnbc.com/2023/10/02/more-than-40percent-of-labor-force-to-be-impacted-by-ai-in-three-years-morgan-stanley-forecasts.html

https://www.cbsnews.com/amp/news/tom-hanks-ai-version-of-me-promoting-dental-plan/

https://bushaicave.com/2023/10/06/10-6-2023/

https://winbuzzer.com/2023/10/02/deepminds-mustafa-suleyman-suggests-new-turing-test-based-on-ai-making-money-xcxwbn/

https://www.reuters.com/technology/softbank-ceo-masayoshi-son-says-artificial-general-intelligence-will-come-within-2023-10-04/

https://huggingface.co/blog/hugging-face-endpoints-on-azure

https://amp.theguardian.com/australia-news/2023/oct/06/chatgpt-ai-allowed-australian-schools-2024