Powered by Personality: Carnegie’s Lead Generation Service Now Includes Psychographic Data
Connecting with prospective students is harder than ever before due to decreasing attention spans and increasing competition for attention—you’ve heard it all before. What you haven’t heard: Carnegie’s Lead Generation service now gives you a competitive edge. We are thrilled to announce that we have successfully fused our cutting-edge psychographic research and our Lead Generation service to deliver meaningful student insights to help you capture attention and stand out from the competition.
Recommended Readings
[Blog] How to Maximize Yield After the Application Deadline
Your application deadline has come and gone. Wherever the number is now, your applicant pool isn’t going to grow any further. So what can be done to move as many students as you can from admitted to enrolled? We've gathered up six recommendations along with a four-point action plan to help your institution maximize its yield.? ?
[Blog] How Social Media Platforms Ensure Safety for Minors
Platforms like Meta, Snapchat, TikTok, and LinkedIn have implemented protections for young users. Higher education marketers must balance safety with engaging content to build trust and uphold institutional integrity. This post explores platform-specific safety measures and how universities can use them to maintain effective outreach.
[Blog] Tap Into the Power of LinkedIn Thought Leader Ads
Standing out on crowded social feeds can be a challenge—especially for higher education institutions. While organic social media is vital, pairing it with paid advertising strategies has proven to be an increasingly effective way to amplify your reach and impact. This is where LinkedIn’s Thought Leader Ads come into play.
PPC Master Class Series??
[Episode 1] Intro to Pay-Per-Click
Assistant Director of Paid Search, Sarah Slater, walks you through the basics of PPC (pay-per-click) advertising, equipping you with the understanding of the PPC ad auction, how PPC compares to SEO, and why PPC is crucial to a successful media plan.
[Episode 2] ?Paid Search Ad Copy & Creative
Learn about the importance of writing compelling ad copy and the effect it has on performance for Paid Search campaigns. We’ll discuss the anatomy of a high-performing ad, key metrics to evaluate performance as well as optimizations you can implement in your own campaigns using Google’s newest AI creative tools and features.
[Episode 3] How to Measure Success in Your PPC Campaign
Learn how to measure success in your paid search campaigns. We’ll cover basic PPC metrics, key performance indicators, conversion tracking essentials, and A/B testing in Google Ads.
News from Carnegie
[Blog] Carnegie Welcomes Shankar Prasad as Chief Strategy Officer
Carnegie is excited to announce that Shankar Prasad, former Dean of Professional Studies and Vice President for Academic Innovation at Brown University, joins Carnegie as Chief Strategy Officer, bringing extensive expertise in higher education leadership, strategic innovation, and institutional growth.
[Resource] Carnegie's Slate Community?
Our market-leading expertise makes us the Gold Standard in Slate Optimization. Become a member of our Slate Community and follow our company page for our Slate events, announcements, resources, and more.
Upcoming Conferences and Events with Carnegie
[Attending] CUPRAP Spring Conference
When: March 12—14, 2025 Where: Lancaster, PA
Join us in Washington, DC for the premier policy and advocacy event for presidents and other senior leaders to learn about the most pressing policy issues affecting private, nonprofit higher education. And be sure to catch our presentation on March 13th, Marketing Your Grad Programs: Stats, Trends, and To-Do’s.?
[Virtual Event] Slate Tiny Training: The Entity to Dataset Connection
When: March 25, 2025 from 2:00 PM—4:00 PM Where: Virtual
Join us on this intermediate-advanced level training on how datasets and entities can work in tandem. We’ll be using the example of a course catalog and student schedule to demonstrate the power of that connection. The primary takeaways will be what a related dataset row is, how an entity that is connected to a dataset allows for robust reporting, and where student records fall in the equation. We’ll be making the dataset and the entity together so no need to have worked with either tool before.
Registration is $100 per person, with payment due at time of registration. This event is refundable until March 18, 2025, after which we will no longer accept refunds.
[Virtual Event] 2025 Carnegie Digital Marketing Workshop
When: April 1, 2025? Where: Virtual
Back by popular demand, Carnegie’s Digital Marketing Workshop is a free, one-day virtual event for digital marketing professionals. Carnegie’s team of experts will deliver content that is timely and relevant to our current landscape and applicable to all audiences, including undergraduate, graduate, online, adult, transfer, community colleges, and continuing education.
As an attendee, you are invited to take in the full day of content or pick and choose sessions that work best with your calendar.