Powered by AI, Ozzy Osbourne and McNuggets.

Welcome to this month’s OutThink newsletter.

If a week is a long time in politics, it’s an even longer time in advertising. Last week saw Google flip-flop again on cookies. And Apple’s long-awaited AI promised a new lease of life for the pre-hyped iPhone 17. (And no, you didn’t mis-read that. iPhone 16 isn’t even out yet.)

Closer to home, we de-mystify the AI hype-cycle and what it means for your business. Plus, we explore the vibrant Sydney Contemporary art fair and discover innovative tools like PredictHQ for event forecasting.

Also, catch the excitement surrounding the 麦当劳 chicken nugget hunt and Aston Villa Football Club ’s standout new 阿迪达斯 campaign featuring Ozzy Osbourne.

And…spoiler alert, AFFINITY is set to unveil some major news next week about how we’re accelerating things around here. Stay tuned for the updates and more!

Enjoy!

Luke Brown

Chief Executive Officer

What does powered by AI really mean?

Rob Mills | Head of Digital

AI is still hogging the limelight as the cure-all for all marketing ills. In fact, the noise around AI has been so loud that it has almost created its own trope. And the phrase ‘AI-washing’ seems appropriate given the predilection of all brands to append AI to anything and everything.

Last year we wrote about greenwashing. And the similarities to where we are with AI is uncanny.

READ MORE

Dive into art bliss: Sydney Contemporary 2024 is coming:

Immerse yourself in bold galleries, stunning installations, and importantly, unlimited champagne.

SEE MORE

See the future of demand with PredictHQ’s AI magic

Predict HQ predicts attendance and revenue of events in any location over the next 90 days. AI magic? Login for free and check it out!

PREDICT AWAY

A boot-shaped Chicken Nugget:

McDonald’s nuggets and fashion? It’s true. Find the boot-shaped McNugget, scan the QR code, and you could win a pair of nugget-inspired boots. #BootPursuit

MCLOVIN' IT!

Ozzy x Adidas:

Aston Villa and Adidas unveil their 2024/25 home kit with a bang!

SCORE!