The Power Of Your Story
Trevor Rappleye, CFE
CEO @ FranchiseFilming - Top 5 Marketing Supplier by Entrepreneur Magazine - ?? ? Storyteller ? Helping franchise brands tell their story through video to change the world
Can Your Story Change the Game?
Think about what’s super special about your business, what makes it different from all the rest. You know what it is?
It’s your story.
All about your big dreams, how hard you’ve worked, and the cool things you’ve done. That's what can help others and show them how to dream big too.
Imagine your story making people smile and think differently. Catherine Monson, CFE , CEO of Propelled Brands , did just that, using her journey to transform not just a business but an entire industry. For a deep dive into her visionary approach and how it's reshaping the future of franchising, be sure to watch Catherine's enlightening episode on Franchise Masters. It's a masterclass in empowerment and building value that you won't want to miss- brought to you by my team, Netsertive & Madeleine Zook
As the CEO of FranchiseFilming, I've learned that our stories are not just for telling but for sharing experiences and wisdom. When I listened to Catherine Monson's episode on our series, I was amazed by the golden nuggets of knowledge she shared. Catherine highlighted how crucial it is to weave our personal experiences into the fabric of our franchise's identity because that's what makes us unique.
We've seen it firsthand in our work. When franchisors share their adventures - the ups and downs, the smiles and sighs - it creates a picture so real and engaging that it's almost impossible not to feel part of it. And when people feel part of something, that's when great things happen.
At FranchiseFilming, we love to tell stories using videos. Because when people can see and hear your story, it’s like magic. They don’t just see a shop or a restaurant. They see a group of friends they can join, a team they can cheer on, and a dream they can help come true.
The Power of Video Storytelling
Videos Tell the Best Stories
Real-life stories are the best!
Imagine watching a video where business owners talk about their journey — the tricky bits, the worries they had, and their happy wins.
It's raw, it's real, and it's relatable.?
This kind of storytelling isn’t just showing off. It’s about showing how tough and brave they were to make it. It tells potential franchisees, "If they can do it, so can I."
?? Studies have shown that authentic testimonials can significantly boost a brand’s credibility. In fact, 92% of consumers place more confidence in the recommendations of fellow consumers than in traditional advertising methods, according to Nielsen.
Why Pick Your Business?
Make a real heart-to-heart connection
What’s the heart and soul behind the long hours and the relentless pursuit of success?
Videos articulating your franchise’s mission and values, the "why" beneath the effort, create an emotional hook that resonates deeply with viewers. They're not just buying into a business model; they're joining a cause, a family with shared values and a common goal.
?? A Forbes study says that 89 out of 100 customers stay with brands that share their beliefs.
Behind the Scenes
Let's be real!
Transparency is key in establishing trust. A behind-the-scenes look into your franchise—be it the day-to-day operations, the support systems in place for franchisees, or the community at the heart of your business—offers a transparent view of what new members can expect. It’s about showing the human side of your brand, the teamwork, the support, and the culture. This kind of openness is invaluable in building trust.
?? A survey by Sprout Social found that 85% of Americans are likely to stick by a business during a brand crisis if it has a history of being transparent.
Making a Difference
In the vein of Catherine Monson’s approach, videos showcasing your franchise making a genuine difference in communities or individual lives resonate powerfully. It’s not just about giving; it’s about your business really caring about making a difference. These stories get people excited because being with your business means helping the world. For more insights on this powerful perspective, ensure you watch Catherine’s Franchise Masters episode where she delves into the essence of truly impactful franchising.
?? Cone Communications found that 87 out of 100 people love to buy from businesses that help good causes that they care about too.
Telling your story with videos can help you connect with people who want to be a part of your dream. It brings together people who care about the same things and want to work together to do something special.
Your Story is Like Superpower!
Your story isn't just a marketing tool; it’s the compass that guides the right people to your door. It’s about curating a narrative that resonates deeply with like-minded individuals who not only share your business vision but are also eager to contribute to it.
My journey into franchising stories taught me an important lesson: success is not just about attracting any audience; it's about attracting the right audience. Those who view the world through a similar lens as ours. Through heartfelt videos, we did more than just communicate; we formed connections. We brought together individuals who were not just willing but excited to make a difference together.
Before we wrap up, here’s a fun fact: Did you know that telling your story well could make what you’re selling worth more than 20 times as much? That's the power of a good story.
So, are you ready to transform your marketing with the power of storytelling with our team at FranchiseFilming ? Book a free demo today:
P.S. Got a story from your business that makes you super proud? Let's hear about it in the comments! I started mine when I was just 13 converting VHS to DVD - what's yours?