Power your sales and marketing technique

Welcome to Top Picks, which will help you discover great newsletters that can inspire, delight, or help you get ahead. Click Subscribe above to be notified of each edition. 

Sales and marketing can fuel the engine that drives the growth of your company or business. And with so much of sales and marketing strategy going digital, these newsletter authors can help you identify opportunities, tactics and tools to strengthen your approach right now.

Sales Life with Alex: This newsletter details the successes, failures and learnings of sales professional Alex Alleyne.

This weekly newsletter from LinkedIn 2019 Top Voice and Specialist Sales Lead at Amazon Web Services Alex Alleyne explains the knowledge and know-how needed to succeed in sales. From data-driven sales strategy to soft skills development, lead qualification to avoiding burnout, Alex shares his experience and insights.

'One-on-ones with your sales reps – when done right – is a powerful tool in increasing sales performance. Because, as a modern sales manager, you are expected to handle a variety of responsibilities when it comes on to generating leads, forecasting, and getting your sales teams to perform. Your one-on-one meetings are your secret weapons to meeting your targets – and to help your sales reps meet theirs."

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Work-Life: Down-to-earth insight for business owners, accountants, and aspiring entrepreneurs

Certified accountant, pastor and author Scott Hoover writes this biweekly newsletter that covers a variety of topics around sales, marketing, accounting and business development. Relatable topics range from the key to selling almost anything to running a small business during COVID-19, working remotely to building sought-after professional skills.

"How many other businesses could get people to pay to see their products?Companies worldwide spend billions trying to get people to buy their stuff. They do this through ads, cold calling, door-to-door selling, trade shows, etc.The BarnWood Company is getting paid for people to see and experience their products. Is there a way you could do that?"

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The Forever Transaction: How to win with subscription & membership economy business models

Author, podcaster and LinkedIn Learning Instructor Robbie Kellman Baxter curates her weekly LinkedIn newsletter focusing on the power of subscription models across marketing, sales, customer engagement and beyond. Whether you're working with a nonprofit, an advertiser, or a small business or content creator, this newsletter is aimed at helping you be more successful with your subscribers.

"If you're in it a world of hits or a world of deep and narrow fandom, and you're trying to build a subscription, the most important thing is to recognize that what's probably going to be the hardest thing about your subscription is to be thoughtful about it. And then to go to your customers and really understand what is the ongoing promise they want you to make: is it about breadth, or is it about wanting there to be something new in their lane, but they're never going to leave their lane?"

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