The Power of Your Purpose: Find Your Why to Supercharge Your Influence

"The two most important days in your life are the day you are born and the day you find out why." – Mark Twain

When was the last time you thought about your purpose, your calling, your "why"?

I remember a client asking me about my "why" after a long day of deep-thinking meetings around their business vision, purpose, passion, strategy, etc.

I was exhausted from all the brain cells fluttering and synapses synapsing... We’d just sat down to dinner and as my lovely cocktail was placed beautifully in front of me, my client asked, “Why do you do the work you do?”

Huh? I just really want to unwind from the mental gymnastics of the day.... But I decided to respond.

“I want to be famous,” I replied without missing a beat.

“Oh! So, it’s about ego!” He exclaimed, somehow seeming excited about cracking some mysterious code in my psyche.

“No,” I replied. “I seek to be on as big a stage as I can get, because that means I can help the most people. I can speak a message that will show people who need my message how to be confident, happy, clear, and in control over their career and voice. Being known (fame) gives me that.”

Inside each of us is a heart that beats. What’s yours beating to?

To find your why ask yourself these questions:

• What are my core values? The unwavering values I won’t/can’t deviate from?If you need help drilling down into your values, check out my #LinkedInLearning course "Creating Your Personal Brand" to identify your values, what your current personal brand is and align it with what you want for your future.
• What am I passionate about? What topics could I talk about for hours? What brings me joy and learning?
• What drives me? Am I motivated by success? money? serving others? challenging the status quo?
• How do I want to show up every day? (Watch this video to learn more)

The foundation of my business LIDA360, is built upon my why and my values and knowing clearly who I am and why I am has helped me grow my influence in meaningful and measurable ways.

Today, why not take a moment to reflect on your why as you seek to build your influence.