POWER YOUR LINKEDIN PROFILE BY ELEVATING V-N-C

Stand-Out-in-The-Crowd by Optimizing Your LinkedIn Profile

LinkedIn is more than your profile online. It is a powerful platform for aspiring professionals to network, showcase their talents, find new career and business opportunities, and build their professional brand. However, with millions of users on the LinkedIn, standing out from the crowd can be thought-provoking.

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In this era of hyper-connected world, any potential employer or recruiter will search for your profile on LinkedIn at some point during the interview process – the absence of a complete profile or a generic profile with minimum information, may diminish the probabilities of you securing your next professional opportunity. To gather responsiveness and entice the type of traffic that leads to appointments, job opportunities, and quality business connections, you need to invest time in social-listening, helping you dive deep in your social media plan where you’ll leverage insights and explore more about your audience, industry, competitors, and content, thus creating your right image to achieve career success.

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An assessment of your LinkedIn Profile in three core areas explicitly Visibility-Networking-Credibility, will help you identify the completeness or incompleteness of your profile. Raise your chances of being found by the right people more often by implementing these LinkedIn tips to enhance your LinkedIn profile in the following three core areas:

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VISIBILITY: Elevate your LinkedIn introduction card by working on three most important sections of your introduction card namely LinkedIn headline, your profile image and your cover image. Another exceptional way to increase your visibility on LinkedIn, especially among your best prospects, is to regularly post status updates and LinkedIn Publisher articles including two or three relevant hashtags. And lastly, engagement from both the parties will eventually increase your visibility on LinkedIn, when you engross with updates and articles posted by others, or with people who've engaged with yours, you'll be appreciated by more people, automatically increasing your visibility on LinkedIn.

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NETWORKING: You will severely restrict your ability to find your ideal job prospects/ clients, the moment you have less number of connections. To be found on LinkedIn, it's important that you build a quality network. The greater your network, the more prospects you’ll have to search for. Expand your network to interact with more of your prospects, develop your connections with them by Reviewing Who’s viewed your profile, Create and Fill in LinkedIn Company page: People section, and Join LinkedIn Groups (same and linked domains) across the globe for expanding your network and knowledge base across borders.

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CREDIBILITY: Quality of being truthful or believable is your Online Reputation Management (ORM), trademarking your credibility. Gone are the days when Brands, people and companies could control what was said about them. Build Relationship with your online community by becoming more accessible, getting involved in conversation, investing in customer service, flood your page and other social network sites with good contents to push the negative comments off the front page, turn Negative to Positive with your Social Ambassadors - Brand Defenders, and distinguish between argument and constructive criticism.

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Your social media profiles are the new first impression and prospective employers/ clients "Google" you when speaking on the phone. Your interactions with others will not only support your prospects find you, but they can also act as a form of social proof, increasing the likelihood that a prospect will click on your profile to learn more about you.

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A profile is considered elevated when every component in V-N-C is complete and filled out. A complete profile in the eyes of LinkedIn will rank higher in searches by other users/ individuals and increase the probability to get found, surveyed and linked to your desired audience.