The Power of Words: How Great Leaders Communicate Effecti
Maria Aguirre - L6σBB, PMP?, MBA
I help leaders develop high performance habits and effective team dynamics so they can achieve extraordinary results | Keynote Speaker: The ROI of Leadership | Bestselling Author | Aerospace Professional | Mentor & Coach
Hi Meaningful Leaders,
Leadership isn’t just about guiding a team to reach their goals; it’s about communicating in a way that motivates, connects, and builds trust. Words hold power, and when used wisely, they can transform how leaders lead and how teams perform. Research shows that communication is one of the most critical skills for leadership success. In fact, Gallup found that 70% of team engagement is influenced by a leader’s ability to communicate effectively.
So how can you, as a leader, master communication to build influence and trust within your team? Let’s dive into some key strategies.
1. Listening is Leading
The first step to great communication isn’t about talking—it’s about listening. Surveys reveal that 96% of employees say empathy is key for leaders to build trust. Yet, only 50% feel their leaders demonstrate it. This disconnect can cause frustration and disengagement within teams.
Listening shows that you value your team members’ input. Instead of jumping in with advice, create space for others to share their thoughts. In doing so, you build relationships and trust—two foundational pillars of strong leadership.
As it’s been wisely said, “Let every person be quick to hear, slow to speak, slow to anger” (James 1:19). Listening first helps you respond with understanding, leading to more thoughtful and effective decisions. True leaders understand the weight of their words, but they also understand the importance of silence—of truly hearing what’s being said.
2. Be Clear, Be Consistent
A study by the Project Management Institute found that 28% of project failures are directly tied to poor communication. When communication is unclear, teams become confused, frustrated, and inefficient. A leader who communicates clearly is one who prevents misunderstandings and keeps everyone on the same page.
To lead effectively, you need to articulate your vision and instructions with clarity. Instead of saying, “We need to improve,” break it down: “By next month, let’s increase our team’s output by 15%. Here’s how we’re going to do it…” It’s also important to be consistent—this way, your team knows what to expect and feels secure in their roles.
Just like a strong leader builds their foundation on rock and not sand (Matthew 7:24-25), communication must be firm, steady, and reliable to stand the test of time.
3. The Power of Encouragement
Did you know that employee engagement increases by 21% when leaders give regular praise? People need to feel appreciated, and a few words of encouragement can go a long way. Whether it’s a “Great job on the project!” or “I really value your hard work,” a little acknowledgment can spark motivation and increase loyalty.
Effective communication isn’t just about giving orders or feedback. It’s about building up your team, instilling confidence, and helping them see the greatness within themselves.
“Let your words be full of grace, seasoned with salt” (Colossians 4:6), guiding your team with words that lift them up, motivate them to grow, and encourage them in their unique strengths. Leaders who communicate with kindness and encouragement sow seeds of growth that reap long-term results.
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4. Non-Verbal Communication Matters
A staggering 93% of communication is non-verbal—meaning, it’s not just what you say but how you say it that counts. Your body language, facial expressions, and even tone of voice play a huge role in how your message is received. Crossed arms can make you seem closed off, while open posture invites collaboration.
Make eye contact, smile, and lean in when listening to your team. These small, non-verbal cues make a big difference in creating a warm and approachable atmosphere.
Leaders are called to shine a light (Matthew 5:16), both in action and in words. Your non-verbal communication should reflect openness and honesty, building trust within your team even without saying a word.
5. Handling Tough Conversations with Grace
Not every conversation is going to be easy. In fact, some will be downright difficult. Whether it’s addressing poor performance or navigating conflict, great leaders don’t shy away from hard talks. A study from SHRM found that 85% of employees experience some form of workplace conflict, making it crucial for leaders to know how to handle these situations with grace.
When facing a tough conversation, the key is to approach it with empathy and a desire to understand, rather than just resolve. Being open and transparent during difficult times strengthens relationships in the long run.
“Speak the truth in love” (Ephesians 4:15). Effective leaders guide with both truth and kindness, knowing that honest conversations, when delivered with grace, lead to stronger bonds and greater respect.
Let’s Wrap It Up!
Communication is at the heart of leadership. Whether it’s listening more than you speak, being clear and consistent, offering encouragement, or handling tough conversations, these strategies will help you become a more effective leader. The words you use—and how you use them—can inspire, motivate, and drive your team to success.
If you’re ready to take your communication skills to the next level, now is the perfect time to join my upcoming online course, "Rise & Lead". In this course, you’ll gain deeper insights and practical tools to become a strong communicator and an exceptional leader.
Sign up for the waiting list here ! Don’t miss out on this opportunity to transform your leadership journey.
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Thanks for reading and God bless you.
Yours in leadership and growth,