The Power of Why and how to use it to get what you want

Who would have thought that you would go against your values and support criminal activities? Yet you have done this repeatedly!

Yes, you. You caught yourself supporting the criminals (aka bad guys) in the Fast and Furious Movies, Money Heist and other similar movies because...?

It's not because Vin Diesel and The Rock are in these movies, although we all love them.

It's the power of a "Why". A "why" helps people see other people's perspectives.

A good why can help you convince just about anyone.

Even though a bad why also can. Statistics show that just adding "because" in your request can increase the likelihood of getting a yes by 39%.

Imagine what you can do with a good "why". Whether you are trying to convince a family member, investor, potential business partner or customer, a good why can help.

The truth is that giving someone a good "why" while making a request shows respect for them.

Crafting a good why:

• Sit down and think about the purpose of the thing and try to see it from the listener's perspective while considering all the potential scenarios.
• Think of how your request can benefit them (example: make them money, give them social status, e.t.c).
• Come up with one that you will iterate and test until you have the expected results.

A great example of a why is "At Meck Health, we're digitizing hospital operations to reduce medical errors because the medical error is the third leading cause of death".

Thank you so much for reading.

If you want to dig deeper into the concept, consider reading "Influence: The Psychology of Persuasion" by Dr Robert Cialdini