The Power of No: Why Getting to ‘No’ Fast is the Best Way to Sell

In the world of sales, there is one thing that you should be striving for more than anything else: a no. It may sound counterintuitive, but getting to no quickly is the best way to sell. When you are trying to close a sale, it's important to weed out the people who are not going to buy from you. These are the people who will waste your time and energy with endless objections and negotiations. The sooner you can get them to say no, the better.

It may seem like you are losing out by getting a no, but in reality, you are saving yourself a lot of time and effort. By getting a definitive no, you can move on to people who are actually interested in buying what you're selling. So next time you're in a sales situation, don't be afraid to get to no. It may just be the best thing you can do.

The other benefit of striving for the "no" is that you are able to take that no and actually turn it into a potential yes. "But how do you turn a no into a yes?" you ask. The great part about a no is there is always a reason behind it, and by getting the direct no you are able to confront the no head on and figure out what the underlying objection really is.

Half of sales is being able to get to the root objections or the real reason behind the no. Once you have that you are able to handle that objections, or you are able to realize that the product/service you have is not able to overcome it and then move on to a prospect who you can overcome their objection. The objection in any sales process is inevitable, weather is large or small. That's why getting directly to the heart of it and confronting it head on is the best way to go from a novice to advanced salesperson.

Ending with a no is not the end of the world, in sales or life. What matters is what you do next. Do you give up? Or do you use that no as fuel to keep going and learn from your mistakes? If you want to be successful in sales, always remember that the quickest way to get there is by getting to no.