The Power of Why

Why do you want to launch a business?

You could have a million reasons, but at the end of the day, your 'why' statement should be about more than just making money.

Your 'why' should be emotional, it should be personal, and it should be something that gets you out of bed in the morning despite all the challenges you know you'll face.

Here are some things to consider when creating your 'why' statement.

Your 'Why' Should Be Emotional

Your 'why' statement should be more than just a list of bullet points outlining your business goals.

It should be something that speaks to your passion and motivation for starting your business in the first place.

What drives you?

What gets you excited?

When you're clear on your 'why,' those tough times will be a lot easier to get through because you'll have an emotional connection to your business and what it represents.?

Your 'Why' Should Be Personal?

Your 'why' statement should also be personal.

This is your business, so it's important that your 'why' reflects your values and what's important to you.

Are you in it to make a difference in the world?

To build something that will last long after you're gone?

To create a legacy?

Once you know what's important to you, craft your 'why' statement accordingly.?

Your 'Why' Should Get You Out of Bed in the Morning?

Finally, your 'why' statement should be something that gets you out of bed in the morning, even on those days when you'd rather pull the covers over your head and hide from the world.

When things are tough, you're why will help remind you of what's important and why you're doing this in the first place.

So make sure it's something worth fighting for!?

The bottom line is that your 'why' statement should be more than just a list of business goals.

It should be emotional, personal, and something that gets you out of bed in the morning regardless of how tough things might be at any given moment.

Keep these things in mind as you craft your own 'why,' and remember—it's not about making money; it's about so much more than that!