The Power of Visualization
David Evert
CRO, Channel Chief, Strategic Alliances, Partner Sales and Marketing, Board Chairman, MBA
If you read the last blog, then you know I’ve cleared my mind of mechanical swing thoughts and started crushing my drives down the middle of the fairway. Sometimes. But like everyone, my brain wants to think about something. That's what it does. So what is mine thinking about? - What great looks like.
I’ve started taking a practice swing for my brain. Rather than feeling for the hip rotation, the slight brush of the turf, and a smooth follow-through, I envision my shot as I swing. In my mind, I hear the sound of great contact and the whizz of a screaming fast ball. I see the effortless ascension of a well-lofted shot and the sheer beauty of that little white speck dropping softly on the green and rolling towards the pin. Then I step up and take my shot.
Does it mirror the perfection of my vision - well, a couple of times a round, yes. And when it does, I quietly but audibly say to myself, "Nice shot." More often though, it doesn't do everything I'd hoped for, and I simply move on, no self-talk. The more I do this, the better my shots become. Why?
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I'm training my subconscious to agree to a mission, reinforcing it when it achieves it, and subtly letting it know when it doesn't. Imperceptibly, it takes in that data, plus everything that went right and wrong with the swing and subconsciously makes an improvement for my next swing.
Ongoing strategic alliance management can draw a lot from this technique. Just like in golf, where the perfect shot is elusive but strived for, in the world of business, achieving perfection is often an aspirational goal. However, the practice of envisioning success and then taking action with that vision in mind can have a profound impact on the outcome. Here's how the principles of visualization on the golf course can be applied to managing strategic alliances.
By applying the principles of visualization and continuous improvement to your strategic alliance management, you can work towards achieving your vision of what "great" looks like in the world of business partnerships. Just as the golfer fine-tunes their swing, you can fine-tune your strategic alliances for improved performance and long-term success. Remember, it's not about achieving perfection every time but about learning and growing from each experience.