The Power of Video on Your Trades Website

As a trades business, capturing the attention of potential customers and building trust is crucial. One of the most effective ways to achieve this is by incorporating video content on your website. In this newsletter, we’ll explore why video is essential, the types of videos to include, tips for creating effective videos, and where to display them.

Why Video Matters

Engagement

Videos capture attention and engage visitors more effectively than text or images. They provide a dynamic way to present your services, making it easier to retain visitors on your site.

Example: A short introduction video on your homepage can increase the time visitors spend on your site, reducing bounce rates and boosting engagement.

Trust

Videos build trust by showing real people and real work. Potential customers can see your team in action, which helps humanise your business and create a connection.

Example: A video of a successful project, featuring a satisfied customer explaining their positive experience, can significantly enhance trust.

SEO Benefits

Videos can improve your website's search engine ranking. Search engines like Google favour pages with video content, increasing your chances of ranking higher in search results.

Example: Embedding videos on your site can improve your SEO, making it easier for potential customers to find you.

Types of Videos to Include

Introduction Videos

Introduce your business, team, and services with a friendly, professional introduction video. This helps visitors quickly understand who you are and what you offer.

Example: A one-minute video featuring the owner explaining the company's mission, values, and the range of services provided.

Tip: Keep it short and welcoming, ensuring it reflects your brand’s personality.

Project Showcases

Highlight completed projects to demonstrate your expertise and the quality of your work. Before-and-after videos can be particularly effective.

Example: A video showcasing a bathroom renovation, with clips from the start of the project to the final reveal.

Tip: Use high-quality visuals and focus on the transformation to impress potential clients.

Customer Testimonials

Share customer experiences to build credibility and trust. Testimonials are powerful social proof that can persuade potential customers to choose your services.

Example: A video of a happy client talking about their experience with your plumbing services, highlighting your professionalism and quality of work.

Tip: Ensure testimonials are genuine and feature real customers to enhance authenticity.

How-To Guides

Provide valuable information that can help potential customers with simple tasks. This not only positions you as an expert but also drives traffic to your site.

Example: A tutorial on how to maintain a boiler or perform simple plumbing fixes.

Tip: Keep guides straightforward and useful, focusing on common issues your audience may face.

Tips for Creating Effective Videos

Keep It Short

Attention spans are short, so keep your videos concise and to the point. Aim for 1-2 minutes to maintain viewer interest.

Example: A quick overview of your services should be brief yet informative, encouraging viewers to learn more.

High Quality

Ensure your videos are of high quality. Good lighting, clear audio, and steady camera work are essential for a professional look.

Example: Use a tripod to avoid shaky footage and invest in a decent microphone for clear sound.

Tip: Consider hiring a professional videographer if your budget allows.

Authenticity

Be authentic to build a connection with viewers. Show real people and real work rather than overly polished, scripted content.

Example: A behind-the-scenes look at a project or a day in the life of your team can resonate well with viewers.

Tip: Encourage team members to be themselves and speak naturally.

Call to Action

Include a clear call to action at the end of each video. Guide viewers on what to do next, whether it’s contacting you, visiting your website, or booking a service.

Example: "Contact us today for a free quote!" or "Visit our website to see more of our work."

Where to Display Videos

Homepage

Feature a welcome video to introduce visitors to your business. This sets the tone and encourages them to explore further.

Example: An embedded video near the top of your homepage that greets visitors and gives a quick overview of your services.

Tip: Make sure it’s easy to play and visible without scrolling.

Service Pages

Include project showcase videos relevant to each service. This helps potential customers see examples of your work in the specific area they’re interested in.

Example: A video of a roof repair on the roofing services page, highlighting your expertise in that area.

Tip: Match the video content closely with the text on the service page to provide a cohesive experience.

Testimonials Page

Create a dedicated page for customer testimonial videos. This allows potential customers to see a range of positive experiences from previous clients.

Example: A compilation of short clips from satisfied customers, each sharing their own story.

Tip: Organise testimonials by service type or project to make it easy for visitors to find relevant feedback.

Blog and Social Media

Share how-to guides and project highlights to drive traffic to your site. Regularly posting video content on your blog and social media channels keeps your audience engaged.

Example: Posting a DIY plumbing tips video on your blog and sharing it on Facebook can attract both readers and viewers.

Tip: Use engaging thumbnails and captions to draw attention to your videos on social media.

Video content is a powerful tool for any trades website. It increases engagement, builds trust, and boosts SEO. By incorporating introduction videos, project showcases, customer testimonials, and how-to guides, you can significantly enhance your online presence.

Start creating impactful videos today to see the benefits for yourself. For more tips on improving your digital marketing strategy, visit our website or contact us for an introduction to an excellent video guy who will help you create video content so your business stands out.

Kevin