Videos - Why You Need to Hit Record Now

By Saajan Ahmed

You know you should be using video to connect with your customers, yet you keep putting it off. Maybe filming yourself sounds awkward. Maybe you think video is too complicated or time-consuming. But here's the truth: video is one of the most powerful ways to boost your brand and build real relationships. And it's easier than ever to get started.

This is your wake-up call. It's time to press play and start using video to spread your message. Whether it's a quick welcome video on your website, behind-the-scenes clips on social media, or an educational video to help your customers, video allows you to connect in a personal, memorable way. People want to see the human side of brands. They want to know what you stand for and who's behind the business. Video is the perfect medium to show them.

What are you waiting for? Grab your phone, turn on the camera, and start recording. Your audience is waiting to connect with you. Give them what they want. Give them You. Press play and unleash the power of video for your brand today.

The Rise of Video Marketing

Video is taking the marketing world by storm. Live streaming, in particular, is hugely popular, allowing real-time engagement with audiences. People increasingly prefer video over text for learning about brands and products.

Interactive and shoppable videos have shown to be a key trend for 2023. An overwhelming majority (91%) of businesses now use video as a marketing tool, a massive increase from just a few years ago.

Why is video so powerful? For starters, it's highly engaging. Viewers tend to stick around longer watching a video versus reading text. Video also helps build trust and connection since audiences can see real people on camera.

Video is ideal for explaining complex topics or demonstrating how a product works. A short video can convey a message much more clearly than pages of text and static images. With video, you can reach audiences on the channels they already frequent like Youtube, Facebook, Instagram, and TikTok. Videos are also easy to share, allowing your message to spread widely through social networks.

The popularity of live streaming, in particular, continues to soar. Live video creates a sense of urgency and exclusivity that draws viewers in. It also allows for real-time interaction and feedback. Viewers can ask questions, react, and shape the content in the moment. If you're not incorporating video into your marketing, you're missing out. The power of video is undeniable in today's digital world.

Why Video Is So Effective for Engagement

Video is one of the most powerful tools in your #marketing arsenal. Here are a few reasons:

Video captures attention. In today's world of short attention spans, video stands out. Viewers are simply more likely to click on video content versus blocks of text. Once they start watching, video also keeps people engaged for longer. Studies show that viewers spend on average 2 minutes on a video post versus just about 15 seconds on a text post.

Video drives sharing. Content with visuals are shared on social media at a much higher rate. In fact, Video generates an incredible 1200% more shares than simple photo posts. When your viewers share your video, it exposes new potential customers to your brand and message.

Video educates and converts. Viewers understand and retain information better when they watch a video versus reading text. They can see and hear how something works, which sticks with them. This is why explainer and tutorial videos are so effective for educating viewers and converting them into customers.

Video builds trust. Putting a face to your brand helps to build a personal connection with viewers. When they see real people talking about your company, product or service, it establishes credibility and trust. This kind of genuine, human interaction can't be achieved with text and images alone.

Build Trust and Credibility With Customers

• Sharing authentic content like customer reviews and testimonials is one of the best ways to build trust and credibility with your audience. When prospects see real people talking about their positive experiences with your brand, it helps to reassure them that you can deliver on your promises.
• Post video testimonials on your website and social media. Keep them short, around 30 to 90 seconds.
• Have happy customers share specific examples of how your product or service benefited them.
• Be transparent in your marketing messages. Don't overhype or make unrealistic claims. When people can see what really goes on behind the scenes at your company and understand your values and mission, it creates a sense of trustworthiness. Share photos and videos of your team, facilities, and day-to-day operations.
• Maintain consistency across your content and present a cohesive brand voice. Release new videos, blog posts, photos, and other content on a regular schedule so followers know what to expect from you. Keep your messaging consistent in terms of values, tone, and quality. When done well, consistency builds familiarity which in turn builds trust.
• Respond to all customer comments and questions, especially on social media. Engage with your audience in an authentic, transparent way. Thank people for their feedback, address any concerns, and be willing to admit when you make a mistake. Responsiveness and accountability are signs of a trustworthy company.

Building trust and credibility with your customers is an ongoing process that requires dedication and transparency. By sharing authentic content, being transparent in your marketing, maintaining consistency, and engaging responsively with your audience, you can establish yourself as a trustworthy and credible brand.

Over time, the trust you build will translate into more sales, word-of-mouth promotion, and brand loyalty.

Video Lets You to Connect on an Emotional Level

Video allows you to connect with your audience on an emotional level that simply isn't possible with text or images alone. Watching a video is the closest thing to an actual experience. Viewers can see and hear the passion in someone's voice, connect with their facial expressions, and get a sense of their personality.

This emotional connection breeds familiarity and trust, which are prerequisites for loyalty. Studies show emotionally connected customers have a 306% higher lifetime value compared to non-emotionally connected customers. Using video marketing to build real relationships with your audience can have a huge impact on your bottom line.

Share Authentic Stories

The most effective way to connect emotionally through video is by sharing authentic stories. Talk about the origin of your company and your mission. Highlight inspiring customer stories. Share behind-the-scenes footage of your team. These types of raw, unscripted videos give viewers a glimpse into the real people behind your brand.

Feature Relatable Characters

Having relatable charismatic people on camera also helps to build emotional bonds with viewers. Your videos don't always have to feature the CEO or head of marketing. Employees from all levels of the company can make great on-camera ambassadors. Their authenticity and passion will shine through.

Evoke Emotion

Emotional connection happens when you evoke feelings in your viewers. Some of the most powerful one to tap into are:

• Joy and excitement
• Inspiration or motivation
• Compassion

Be Consistent and Repetitive

To truly connect with someone emotionally, you need repeated exposure. Consistently publishing videos feature the same people, stories, and branding allows viewers to become familiar and build affinity for yo brand over time. While the content and stories may change, maintaining consistency in style, quality, anc personality is key. Familiarity breeds fondness, so get in front of your audience regularly with video.

Viral Potential

Videos have the ability to spread like wildfire across the internet. When a video goes viral, it gives a brand massive exposure and an opportunity to reach new audiences. The key elements of a viral video are:

• Quality, entertaining content: Videos that evoke emotion or make people laugh have the best chance of going viral.
• Surprise factor: An unexpected twist or surprise in the video keeps viewers engaged and makes them want to share it with others.
• Shareability: A viral video usually has some element that makes people want to share it on social media or with friends and family.
• Timing: Releasing a video when there's high traffic and people are active on social media increases the chances of it going viral.

In a remarkable turn of events, Mumbai Indians' campaign featuring star cricketer Cameron Green went viral, setting a new benchmark for fan engagement. By utilizing personalized videos created with the help of AI and Gan.ai, they sent heartfelt messages directly to fans via Instagram DMs. The campaign generated a staggering 10x increase in comments, 150,000 unique personalized videos, and over 5,000 organic reposts. This innovative approach not only strengthened their fanbase's trust and loyalty but also showcased the immense influence of personalized content in the realm of sports entertainment.

Personalized Experiences

Using a tool like Gan.ai you can create thousands of personalized videos from just one recording. This allows you to provide customized content for each viewer and give them an experience tailored specifically for them. Personalized videos have been shown to resonate more deeply with audiences, leading to higher engagement and conversion rates.

Higher Rankings

Videos are increasingly prioritized in search engine results pages. By including videos on your website and social media channels, you make your content more crawlable and indexable for search engines like 谷歌 . This can help boost your rankings and drive more organic traffic to your site.

Leverage Video for Social Media Marketing

Videos are essential for engaging your audience on social media. Whether short clips, live streams or full-length episodes, videos provide an easy way to connect with your followers and boost brand awareness.

Authenticity and Trust

Videos allow you to showcase your brand's personality and connect on a more human level. People want to see the faces behind the brand, so share quick clips introducing team members or behind-the-scenes footage. Live streaming Q&A sessions, product demos, or interviews also help to build trust and loyalty by giving viewers an inside look at your company culture.

Lead Generation

Videos are a proven way to capture leads. Send personalized videos, post tutorials, webinars, or product explainers and include a call-to-action like "click the link below to sign up" or "Click here for a demo." Viewers who engage with your video content are more likely to provide their information in exchange for more resources or a free trial. Be sure to also include your video content and calls-to-action in your email newsletters and on landing pages.

Call Them to Action

Including a call to action (CTA) in your video content gives viewers a next step to take. This could be visiting your website, signing up for a newsletter, or contacting you for more information. A CTA helps convert viewers into leads by prompting them to engage further with your brand.

Landing Page Boost

Embed your videos on landing pages to increase lead generation. Videos help bring landing pages to life and capture attention. When paired with an irresistible offer or CTA, video on landing pages can significantly boost conversion rates.

SEO Ranking

Videos and video transcripts are indexed by search engines like Google, so you can rank for more keywords and phrases. Optimize your video by choosing a keyword-rich title and including it in your video description. The video transcript, auto-generated by YouTube and Facebook , also helps with search ranking, so be sure to go in and edit it for accuracy. When you upload a video to YouTube or embed a video on your website, it gives search engines more content to index. This additional content, especially if optimized around key search terms, helps boost your ranking in search results. Higher ranking equals more visibility and traffic.

Personalize Video Content at Scale

With video becoming an increasingly important medium, using it to engage with your customers and prospects is a must. Gan.AI allows you to take video personalization to the next level.

Create personalized videos at scale

Gan.ai's Al-powered platform lets you easily create different versions of the same video for each viewer. You provide the initial video and script, and Gan.ai generates personalized versions for all your customers by changing elements like the viewer's name, company name, location or other details. This allows you to connect with each viewer in a customized way at scale.

Share personalized videos across channels

Once you have your personalized videos, Gan.ai makes it simple to share them across channels like your website, email, social media and more. Customers will appreciate the personal touch, and you'll achieve higher viewership, engagement and conversion rates.

Seamlessly replicate and modify videos

With Gan.ai, modifying an existing video is a cinch. You can replicate the style, pacing, visuals, and other elements of the original video for new personalized versions. The platform is designed to make video personalization fast, efficient and cost-effective.

Drive real business impact

Using Gan.ai to create personalized video experiences for your customers and prospects can have a big impact on your business. You'll see higher response and conversion rates, improved customer loyalty and lifetime?value, and greater brand awareness and equity. Video personalization is a powerful way to strengthen relationships and drive revenue.

Overall, Gan.ai gives brands an easy yet powerful way to leverage the impact of video at scale. Using personalized video, you can achieve a human touch and make meaningful connections with each and every viewer. The time for video personalization is now.

Getting Started With Video Marketing FAQs

Here are the most frequently asked questions about video marketing and how to get up and running.

What type of video should I create?

That depends on your goals and audience. Some options:

• Product demo or tutorial: Show how your product or service works. Great for complex offerings.
• Explainer video: Quickly explain what you do and the problems you solve. Keep it under 2 minutes.
• Customer testimonial: Share stories from happy clients. Builds trust and credibility.
• Behind-the-scenes: Give viewers a peek behind the curtain. Humanizes your brand.
• FAQ or tips: Educate your audience and establish your expertise.
• Live video: Engage with your audience in real time. Q&A's, interviews, etc. Requires more planning but can be very impactful.

Do I need expensive equipment?

You can create great videos with basic equipment. All you really need is:

• A decent camera: Use your smartphone or an affordable DSLR.
• A tripod: Keeps your camera steady for the best quality. You can get a basic one for under $30.
• Microphone: If shooting indoors, use an external mic for better sound. A lapel mic or condenser mic will work well for most needs.
• Editing software: Some free or low-cost options are iMovie, Adobe Spark Video, VEED.IO or Canva Video Maker. Once you get the hang of it, you can upgrade to more advanced software if needed.

How do I promote my videos?

Upload your videos to YouTube and embed them on your website. Also share on social media platforms like:

? Facebook: Post natively or in Facebook groups and ads.

? Instagram: Share video clips and behind-the-scenes footage.

? LinkedIn: For B2B audiences, share on your profile and in relevant Linkedin groups.

? Twitter: Promote your videos with engaging captions and hashtags.

? Email marketing: Include a thumbnail and link to your video in newsletters and email campaigns.

The more you share, the more views and engagement your videos will get. Be sure to also encourage viewers to like, comment and subscribe to your channel!

I understand that this blog post is one of the longer reads, and it might have been easier to understand if I had presented it in video form. Hah! I've got some exciting plans for the future. I'm thinking about creating more video content on LinkedIn. Well, since you've made it this far, here's a video that will give you a quick introduction to the realm of video marketing by Biteable -

You've read and watched through the reasons why you need to be using video now to connect with your customers and grow your business. What are you waiting for? There's never been an easier or more effective time to get started with video. All you need is your smartphone and a great idea. Press record and share your knowledge, personality, and passion with the world. Video allows you to build real relationships and show people what you're all about.

Turn on your camera, hit that record button, and witness the transformative magic of video as it propels your business to new heights. The boundless potential of video is right at your fingertips; all you need to do is unleash it.

If you're a brand looking to leverage Gan.ai to create personalized experiences for your customers, Click Here to begin a discussion.

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