The Power of Video: Why Publishing Video Content is Important for Self-Employed Estate Agents

Once you’ve become a self-employed estate agent , you’ll continuously be on the hunt for the best content creation strategies.

When you’re creating online content, it’s important to remember that people love to soak up information in different ways. While some people prefer reading a property listing, others will get so much more from watching a video walkthrough.

To help you get your video content right, we’ll explain in this article the power of video and how you can create the best video content as a self-employed estate agent.

Why is Publishing Video Content Important for Self-Employed Estate Agents?

We talk a lot about how self-employed estate agents are their own brand, which means we also talk a lot about how important it is to have a strong online presence.

A great tip to help you sell homes and build your personal brand online is to show your face and speak to your followers on a regular basis.

When you do this, you put a face (and voice) to your name, which can help people remember you. It can also help show off your personality, making you more trustworthy and likeable in the eyes of your followers.

For example, instead of creating a standard video walkthrough with background music, go live and show people around the property instead. Make your video presenter lead – in other words – step in front of the camera and talk directly to prospective buyers through your video.?It’ll give interested buyers (who perhaps weren’t committed enough to book a viewing) the chance to ask you questions about the property as you walk around. Plus, it’ll show sellers how expertly you’d sell their property if they choose to work with you!

What Video Content Can Self-Employed Estate Agents Create?

Being successful with your video content is all about knowing what to post. If you’re short on ideas, here are three excellent types of video content you can create when you become a self-employed estate agent .

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1. Property Videos

Naturally, some of the best visuals you can create for your followers are videos of the actual properties you’re selling! You can carry out virtual viewings or live walkthroughs on social media. You can even go the extra mile and create a local area video to show people why it’s such a great place to live.

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2. Tip Videos

People often hit ‘follow’ if they see value in having your posts on their timeline. Some people may not be on social media to buy a place, but they may be looking for advice on the buying and selling process. This is a golden opportunity for self-employed estate agents. If you share helpful tips via video content, you can build a following of potential buyers and sellers (which could eventually help you sell homes and win new listings!)

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3. Day in the Life Vlogs

To actively build your personal brand, you can publish an occasional ‘day in the life’ vlog. It will show your human side and personality while providing valuable content for your followers.

For example, showing your daily routine can help people understand what you’d do for them if they were your client. Or, if you talk through the onboarding process you’ve just been through with a new seller, they can learn what to expect if they reach out to you.

Conclusion

Because of how unique we all are in the ways we consume information, we, at Newman Property Experts , believe that creating video content is just as essential in today’s world as posting a listing. So, if you want to level up your success as a self-employed estate agent, you need to know and utilise the power of video!

To learn more about becoming a self-employed estate agent at Newman Property Experts, get in touch today or download your FREE partner prospectus now .