The Power of Video in Modern Marketing ??

Video content isn’t just a trend—it’s a necessity in today’s digital marketing landscape.

In one of our past podcast episodes, special guest Jon Loomer shared his transition from a reluctant writer to an enthusiastic creator of daily video content. For him, embracing video was a game-changer, not just for his business but for his personal growth.

Here’s how to get started with video content:

• Start Small: Jon's first video was simple, acknowledging that it might not be great—and that’s okay. The key is to start.
• Commit to Consistency: Jon committed to creating one video a day, every day. This consistency helped him refine his skills and grow his audience.
• Repurpose Across Platforms: Don’t let your content live in one place. Jon edits his videos to be shared across multiple platforms, increasing reach and engagement.

TL;DR: Video is essential. Start creating, stay consistent, and repurpose your content across platforms. It’s not about perfection; it’s about progress.

?? Watch the full episode here to hear more about how Jon Lomer uses video to transform his business and connect with his audience.