Power of Video Marketing in B2B.

Most of the crowd prefers visuals over texts. We humans like pictures, colors, graphs, charts and videos. Understanding this when content is created around using videos potential customers are ought to click.

Video marketing is powerful because it doesn't take much effort for users to click and watch videos (especially if they're short), which means potential customers can access the information they contain faster and easier than other types of content.

Some of the effective types of marketing videos include:

?????????????Product videos.

?????????????Customer testimonial videos.

?????????????Company “about us.”

?????????????Webinar.

?????????????Explainer video.

The type of video to be created totally depends on the business and marketing needs or the target audience but they should not be considered standalone pieces of content. Other than videos marketers need to consider dynamic marketing strategies that include another form of content too.

Boost Engagement

Videos are adored by search engines.

As has already been mentioned, having videos on your website improves its Google ranking. Additionally, even if customers weren't actively looking for your site, having videos available on other platforms like YouTube, Instagram, and social media platforms helps to increase traffic to it. In organic search results, videos are frequently displayed.

Videos are most effective when embedded in other content as part of a larger content strategy. Done right, great videos can help maximize user engagement on other sites. Give users more time to interact with your brand, increasing the likelihood of goal conversions.

?Increase Organic Traffic

The primary purpose of video marketing is to raise brand awareness by enhancing your online visibility. This is a crucial step to take in the competitive online market of today to make sure customers find you before they find a competitor.

Videos help you connect with your audience, increase the consumer engagement of your content, and attract new clients and customers to your business.

Customers are more likely to remember videos (and your brand) more vividly and for a longer period of time than they would text on a web page or in an email because videos can inform, educate, enlighten, and entertain them.

User engagement is one of many metrics that Google and other search engines use to determine how pages rank on their search results pages. This means that the more your video drives user engagement, the higher Google ranks your page. It also means driving more organic traffic to other areas of your website.

Higher Goal Conversions

The user needs to stay on the page long enough to understand what to expect (and actually perform that action). If a customer finds your video engaging enough, they're more likely to take the next step in their journey, like subscribing to a newsletter, filling out a form, or downloading a report.

The sum of the aforementioned factors increases revenue. You'll increase audience engagement, raise website rankings, and build strong brand awareness to increase website traffic and convert more leads into new customers. You can increase conversions by almost 80% by including a product video on your landing page. That is the true extent of video marketing's effectiveness.

Enhance your ROI

Nearly 90% of marketers in 2020 claimed that video marketing had produced a significant return on investment. This number has increased significantly over the years as more marketers have come to appreciate not only the value of video marketing but also the best ways to use it as a component of their digital marketing strategy.

The availability of technology made it simple for many businesses and marketers who were just starting to float in the video marketing pool in the past to produce videos on a budget. But when compared to expert video marketing, consumers did not react to amateur iPhone videos as favorably. Likewise, because businesses and marketers were still figuring out the best ways to present their videos and on which channels, not all of the viewers who watched them actually saw them.

Now, astute marketers are aware that the presence of videos on a website boosts organic search traffic by 157% and increases the likelihood that the site will appear on the first page of search results by 53 times. Videos on social media platforms can also be easily shared with others, expanding your reach without incurring any additional costs.

Think of video marketing as you would SEO — both are important for a website's ranking today and both. Additionally, similar to SEO, you want to make sure that video marketing is carried out expertly by a team of marketing experts, saving you money from your marketing budget while boosting your ROI.

Embedding videos strategically into your existing content can increase engagement and help you achieve more with less marketing spending. This means getting more value out of your existing budget and freeing up money for other marketing (or business) initiatives.