The Power of Video Marketing

It is not hard to understand why video creation is a powerful marketing tool. Being one of the most popular forms of content, it allows individuals to get creative and connect with the audience on a deeper level.

Incorporating videos into your marketing or #SMM #strategy can exponentially improve your engagement, #brandcredibility and generally elevate your #onlinepresence. There are a few ways in which marketers can make the best videos and make the best out of them for their goals.

?? Exclusive content via #Substack. Subscribe for FREE????https://bit.ly/3Lpc3Cn

One of the benefits of #videocreation is the versatility of the content and the ability to repurpose it across platforms. All marketers can relate; it can be extremely hard to come up with fresh and new ideas for all the different #channels, and the beauty of videos is that you can change the music, cut some clips, and there you have it – a great new piece of content for an entirely different target audience. Furthermore, this means #video has a stellar return on investment compared to other content forms, as it is extremely accessible both for producers and consumers.

In order to master the art of #videomarketing, you need to familiarise yourself with the various types of videos that exist and the purposes they serve.?The Digital Marketing Institute identified 4 types of video and who they are best suited for:

Explainers can help educate people about your product and can be used in conjunction with instructions, customer service activities, and a whole other range of applications.

Interviews can help to encourage conversation between sides or showcase a special guest or influencer. If you are creating videos featuring guest experts, for instance, you can always re-use the audio and market it as a podcast.

Product reviews and demo videos can be created by brand ambassadors in exchange for free products. Doing this can also help you to find out information about the product if the people doing the video reviews have a lot of engagement and comments. In a sense, it can function like market research.

Live video is the best chance to get up close and personal with your audience, and it works well on social channels in particular.

What is the best way to use video content in your marketing strategy?

• Education and information:?In the video, you have more time to communicate directly with your customers compared to a photo or written text. Henceforth, you should use it to show your product in action, explaining why your viewer needs it. A common technique is to incorporate the product into someone’s daily routine or regular interactions.
• The power of #SEO:?Search engines tend to identify videos as high-quality content, so if you are using the correct keywords, titles and descriptions, you are more likely to be recommended to browsing customers and have increased click-through rates.
• Engaging prospects:?The internet is overflowing with options, and it is hard to stand out. With unique or eye-catching short videos you are more likely to catch the attention of the audience.
• Be authentic:?Most #socialmedia platforms offer the ‘story’ option, meaning your video is online and available to watch for 24 hours. These stories allow you to post, communicate and engage. You can use them to your advantage by creating the feel of face-to-face interaction to grow your brand’s credibility.
• Boost conversions:?On average, customers stay on the website for?2 minutes longer?if there is a video. This may not seem like that long, but this can be the difference between purchasing or not. Additionally, adding video to your #landingpage can boost conversions by an astounding?80%.

There are many ways to produce effective video content for your #marketing needs. Whether you hire an agency specialising in video storytelling or film the content yourself, it can be a fantastic tool for communicating your message, brand values and identity. In a very saturated digital world, video can add a personal touch and help your audience get a better understanding of your company. Combined with all the right words and SEO knowledge- you will be unstoppable.

?? Exclusive content via #Substack. Subscribe for FREE????https://bit.ly/3Lpc3Cn