The Power of Using Visuals as Part of Your Personal Brand
String Nguyen
Digital Entrepreneur & Marketing Coach ?? Social media: 100K followers ?? Helping smart people with easy marketing and content tips
As humans, we're visual creatures. We're wired to respond to images and symbols. The ancient Egyptians used hieroglyphics, a visual language system, to convey their stories and ideas, showcasing their understanding of the power of symbols. Even a simple emoji can help us remember complex ideas. That's why I use ?? as part of my branding. By associating myself with fried chicken, people often think of me when passing by a fried chicken restaurant. I've embedded fried chicken into people's psyche, ensuring they remember me.
This demonstrates how important it is to build a personal brand that people remember. By creating a connection that makes others think of you even when you're not around, you can leave a lasting impression. A captivating visual element plays a key role in securing your presence in people's minds, making it easier for them to recall and associate you with specific visuals.
That's why in this newsletter, I'll be sharing the why and how to add visuals to your personal brand.
P.S. There has been a delay in my book writing, but that's okay. Setting a self-imposed deadline helps me stay motivated and make progress. I have shared more details if you're interested in reading my book writing updates.
How others use emoji to be memorable
Celebrities and influencers also leverage emojis to stand out. Here are a few examples:
Kim Kardashian is known for using emojis on social media, such as the peach ?? or the diamond ??, representing her glamorous lifestyle.
?? My friend Diana Nguyen , a comedian, incorporates the sound of her laughing snort as part of her brand identity, spreading joy.
?? Naomi Simpson, an Australian businesswoman, uses the color red to signify power and leadership. She often wears red dresses or suits while judging on Australia Shark Tank.
?? Noah Kogan, an online entrepreneur, incorporates his love for tacos into his branding.
?? Bethany Hamilton, a professional surfer, has a shark bite on her arm, which she uses as part of her brand identity.
? Emma Chamberlain, a popular YouTuber, created her own coffee brand and featured it in her videos due to her love for coffee.
As part of the framework for personal branding, The 7Vs, visuals are one aspect that will help you stand out. I suggest finding an emoji that represents you. To help with your visual branding, consider these questions:
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The emojis you use are an extension of your personality. It can be as serious as the ? for golf lovers or as light-hearted as ? for coffee enthusiasts. Remember to have fun with it.
Why Do Cats Rule the World?
There's something undeniably appealing about cats. In the world of personal branding and marketing, cats have proven to be incredibly effective visual elements. Their inherent charm, relatability, and universal appeal make them ideal symbols for businesses and individuals seeking to connect with their audience on an emotional level. The use of cat imagery in memes, logos, advertisements, and social media campaigns adds a touch of playfulness, warmth, and approachability to brand identities. Here are some examples of iconic and viral cats:
?? Grumpy Cat: The Queen of Memes
Grumpy Cat became an internet sensation due to her perpetually grumpy face, sparking viral memes. Her relatable expressions, often accompanied by sarcastic captions, resonated with people worldwide. Grumpy Cat's unique identity made her a symbol of everyday frustrations, humor, and the reigning queen of internet memes.
?? Miffy: The Timeless Children's Character
Created by Dutch artist Dick Bruna, Miffy is a beloved white bunny with a minimalist and endearing style. Since her introduction in 1955, Miffy has become a timeless symbol of childhood wonder and imagination. Her visual appeal lies in the combination of simplicity, warmth, and relatability, making her an iconic and beloved figure in children's literature and merchandising.
These two cats — Grumpy Cat and Miffy —represent different facets of visual culture and branding, showcasing the power of cats to capture our attention and evoke emotions.
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Interesting resources and thoughts:
Marketing & Communications Strategist | Brand Storytelling Expert | Organic Social Media Specialist | Strategic Communication | Social Behavior Change Communication
1 年Visual branding makes the recall easy.
Giving shapes to brands | Plastic Container Manufacturer | HPack
1 年The best part of this post is, what you say is what you are and have been doing over the years.
Empowering growth companies to achieve scale with HubSpot CRM & data-driven strategies ??
1 年Keep it up, String! Your consistent content makes all the difference and I get reminded of the great LI workshop you did. :)
PM @cengage || Former teacher & Edtech co-founder || Founding Learning Coach @Maven ??
1 年Hope you’re feeling better friend. Pho is really the elixir to life. Also, I remember ppl giving me ?? about using emoji in my comms… I said ??
Turning Employees into Human Faces for your Organisation through Personal Branding
1 年You have always been such a stand out String Nguyen from your name, to your branding and content.