Power Up Customer Conversations with a WhatsApp Chatbot

??P.S: Businesses spend nearly $1.3 trillion???to service customer requests. Chatbots can help them save up to 30% of this. WOW!??

Conversations have always been and always will be an important part of commerce. From inquiring about your favourite styles at a store to messaging an Instagram shop asking about your customised necklace, conversations have driven commerce.?

Today, these everyday conversations between customers and brands can be automated. And this is known to the human race as conversational commerce.

Putting it more formally, conversational commerce is an automated technology powered by rules and AI, enabling online shoppers and brands to interact with one another.

And what better way to carry out those interactions via WhatsApp chatbots? ???

Thanks to the crazy technological advancements we are witnessing by the day. WhatsApp Chatbots have entirely changed the shopping experience, making it interactive and fun!????

“I think chatbots and voicebots may become the future of commerce, as it relates to Gen Z. We optimise for efficiency and grew up on on-demand services, such as Uber, Lyft, Postmates, etc. Therefore, we expect the same when shopping.“ — Tiffany Zhong, Founder & CEO of Zebra Intelligence.

Follow with me and get ready to jump on the WhatsApp chatbot bandwagon!

How big is the opportunity?

Talking to customers via WhatsApp Chatbot is a huge opportunity. MASSIVE. Read on, and we’ll tell you why!

“All of the big trends in commerce over the past couple of decades have been in moving to where your customers are. Rather than forcing your customers to come to you, you go to where they are.” — Phil Libin, Founder of All Turtles and Evernote.

This may be why you need a WhatsApp chatbot. It takes you where your customers are and enables two-way communication. It doesn't just tell them things but also learns from them, hears their questions, and builds relationships. Besides, it lets you -?

?? Talk to your customers anytime they like; you know, 24x7

?? Delight them with goofy emojis, pictures, videos

?? Sound more human and humane to their queries

?? Save up to 30% of customer service cost

?? Improve customer satisfaction rate by 87.58%

And so many other things.?

The Chatbot Difference

If the concept of Chatbot still looks vague to you, here’s an example to help you visualise how it helps streamline the customer experience and solve the customer engagement puzzle.?

Here’s an example -

Asking a customer to review your products is absolutely tiresome if it involves the following steps:

?? Open the email

?? Scan through different CTAs

?? Click the review call to action

?? Wait for the webpage to load

?? Fill out the important information

?? Fill out the review

?? Hit submit

Gosh, that’s too much work??. The customer would instead choose to skip it.

But,?

If you were to use a chatbot to collect the review, the process would be 100x easier. Trust me.

?? Open WhatsApp text

?? Respond

Easy as 1-2-3, right? ??

So, what are the other possibilities?

Well, numerous. Without any further ado, let’s traverse the WhatsApp way!

?? Hassle-free login

A happy beginning? The bare minimum. It makes all the difference in the world and creates a good first impression. With a WhatsApp chatbot, you can let the customers start chatting with you without a frown and make onboarding as smooth as butter.?

????Sell on WhatsApp

What makes a great shopping experience? The one that allows you to shop from the comfort of your favourite app, that is, WhatsApp. A chatbot makes it possible to start selling on the most widely used app. You can take your store on WhatsApp, share product catalog and simplify the shopping process for your customers.?

?? A direct add to cart?

The shopping spree should not be spoilt because of the lengthy checkout process. What if we tell you that you can redirect your customers to the checkout page directly from WhatsApp and make the shopping experience easier? The chatbot shows a summary of the order and payment details and takes him to checkout. Easy-peasy?

???Order tracking with Registered Number

Allow customers to track order details without sharing order id or AWB number. WhatsApp chatbot lets you offer your customers a simpler way to track their order status and delivery times or any issue that may affect their orders. This keeps your clients informed and reduces the number of support queries they raise.

?? Hear it from the customers?

Get your customers to talk about their shopping experience with you. The chatbot can be used to ask customers to rate your services, provide suggestions for improvement, and gather insights on what they like and dislike. Their opinions matter, and you should take heed of whatever they have to say. Because that's how you grow, my friend!

? Shopping shouldn't stop?

Always focus on converting first-time buyers into repeat buyers. And to make that happen, keep your customer engaged. How? By recommending new products. And by that, we don't mean to suggest any random stuff. Analyse their purchase history, find their sweet spot and recommend products they can’t ignore.?

So, that’s a bot handling these conversations. But what if your customers want to talk to a human?

???Connect with an actual agent

In this situation, the customer can automatically be connected to a human support agent or directed towards a phone number or email where they can get in touch with a real person to solve more advanced inquiries.

Concluding Remark

Implementing a WhatsApp chatbot for future customer interactions is a big YES. We can quote a thousand reasons why, but here are two prime reasons that you can’t miss out on -

???It takes you exactly where your customers want you to be - WhatsApp

???It reduces the number of steps the customer has to take to complete an action

Making customer interactions enjoyable is easier with a WhatsApp chatbot. So, what's with the wait? Build a WhatsApp chatbot for your brand and power up customer engagement. ??