The Power of Training Videos: Why Every Brand Needs Them

In an era of digital transformation, the traditional ways of imparting knowledge and training are rapidly evolving. While face-to-face training sessions and written manuals have their place, training videos are quickly becoming a cornerstone of effective brand communication.

Brands are now realizing that training videos aren’t just a luxury but a necessity. They are instrumental not only in training employees but also in communicating brand values, product functionalities, and much more to consumers.

Let's dive into the transformative power of training videos, supported by 4 compelling statistics:

1. Enhanced Retention Rates:

According to the Research Institute of America, learners retain 20% of what they hear, 30% of what they see, but an impressive 50% of what they see and hear. This speaks volumes about the potential of videos which combine both auditory and visual elements. By using training videos, brands can ensure that their message is not only heard but remembered.

2. Cost-Effective in the Long Run:

Producing a training video might seem expensive initially.

However, a study by the eLearning Industry suggests that companies who use video for training can save up to 50-70% when compared to traditional training methods.

The initial investment in creating a high-quality video pays off as the same content can be reused multiple times, eliminating the need for repeated live training sessions.

3. Flexibility & Scalability:

Cisco's Visual Networking Index suggests that video traffic will make up 82% of all consumer internet traffic by 2022. With the majority of the world connected digitally, training videos can be accessed anytime, anywhere. This means that brands can scale their training efforts globally without significant incremental costs. Whether you have 10 or 10,000 employees or customers across the globe, a single training video can cater to all.

4. Increased Engagement:

According to a study by Forrester Research, employees are 75% more likely to watch a video than to read documents, emails, or web articles.

This increased engagement can be attributed to the dynamic nature of videos which often include animations, real-life examples, and interactive elements. By creating captivating training videos, brands can ensure active participation and deeper understanding.

Conclusion:

The power of training videos cannot be underestimated in today's digital age. Not only do they enhance retention and engagement, but they also offer significant cost savings and scalability. Whether you’re a startup or an established enterprise, it's time to harness the full potential of training videos. Your brand, employees, and customers will thank you for it. Want to learn more?

Visit our blog page and request a demo today.

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