The Power of the Tip Sheet - 8 Ways to Make Them Better
Robert Kravitz
B2B Marketing Expert | Marketing Communications Expert | For 22 years, we have helped our clients increase their brands awareness, develop lead generation, and increase sales.
They provide?actionable advice, establish thought leadership, enhance brand reputation, and help engage with your target audience.
Publishing tip sheets in major trade publications offers a unique B2B marketing opportunity.
Well written, they provide?actionable advice, establish thought leadership, enhance brand reputation, and help engage with your target audience.?
They also foster credibility.?Organizations can share their expertise, enhance their brand’s reputation, and engage with their target audience by submitting tip sheets.
And one more thing,?they play a crucial role in building trust, which is the currency of the B2B world.?
Just so we are clear about what a tip sheet is, these titles should give you a good idea:?
Now that you have a better understanding of what they are, here are 8 ways to make them more effective:
1. Make sure they are one page at maximum.
2. Tip sheets are?called “listicles;” they should be in a list format.
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3. The number of tips can vary, but the best list is no more than 10.
4. Use odd?numbers. Instead of 3, 5, and 10, use 4, 6, and 9. Odd numbers are more attention-grabbing.
5. Always use numbers. Write “5 Tips” instead of “Five Tips.”
6. Start with a brief introduction about the tips and how they can help someone use a product?
7. Avoid being promotional.?Promotional tips lose their impact fast.
8. Include a quote from a?key?member of the business distributing the tips. This connects the brand to an individual, making it easier for them to be viewed as thought leaders.
“And one more thing,” says Robert Kravitz with AlturaSolutions Communications.?“Find diverse ways to use tip sheets.?
Tip sheets offer a multitude of possibilities. They can be printed for salespeople to leave with customers, shared on social media, incorporated into marketing materials, and featured on your company website. The versatility of tip sheets inspires businesses to explore diverse ways of using them.